The Differences between

McDonalds and KFC

By Cindy
The Differences between McDonalds and KFC
1. Background of McDonalds and KFC
2. Test on Geographical Advantage
3. Research on Peoples Purchase
4. Summary

Background of McDonalds and KFC

Ray Kroc Colonel Sanders
McDonalds KFC

Test on Geographical Advantage
Time: At 19:25 May 20, 2001, Sunday
Objection: people who passed the restaurant
within 20 meters in one minute
Results: McDonalds takes the advantage in
location.

McDonalds 44/min, 38/min, 39/min 40 people/min
KFC 29/min, 15/min, 18/min 21 people/min

Research on Peoples Purchase


VS

McDonalds KFC
Consumption of the consumer in McDonalds





These 20 costumers didn't show any preference in a
certain kind of food.
0
1
2
3
4
5
6
7

Consumption of the consumer in KFC

People interest in and more than
other things.
0
2
4
6
8
10
12
14

SUMMARY
Although McDonalds and KFC are both
American fast food restaurants and in many
ways, such as service systems, food-making
systems, are quite the same. Our survey in
these places shows that there are many
differences.


The End


Thank you !