COMPARISON OF KFC AND MCDONALD’S

COMPARISON OF KFC AND

MCDONALD’S
TOTAL QUALITY MANAGEMENT (TQM)

Submitted By:

KOMAL RANI

Submitted To: “Dr. Hassan Rasool”

COMPARISON OF KFC AND MCDONALD’S TOTAL QUALITY MANAGEMENT

 COMPARISON OF KFC AND MCDONALD’S

Sr. No. Particulars

1 Dedication
2 Executive Summary
3 History of KFC
4 History of McDonald’s
5 Comparison
6 Benchmarking
7 Understand current performance
8 Plan
9 Study others
10 Learn from data
11 Use findings

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Dedications:
We dedicate our project to honor Ma’am Saira Bano because throughout our semester. This is
the best opportunity for us to learn about the quality of products. We are highly thankful to
ma’am for giving this opportunity.

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Executive summary:
We conduct a comparison of KFC and McDonald’s and we find out that McDonald’s is
best in their business. But KFC is not doing better they just serve and don’t think and focus on
their quality of their product. They have to focusing on it because they need to be better in
their business. They need to be highly cooperative with their customers and should provide
high quality with less prices.

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Comparison of KFC and McDonald?

Overview of KFC
KFC’s mission has received one of the lowest scores in all of our evaluations so far. The
statement is clearly too short and lacks 7 out of 9 essential components: customers, markets,
technology, concern for survival, self-concept, concern for employees and public image. The
statement only reveals one value – friendly environment, but doesn’t mention any of the 4
values used by the world’s best performing companies. Their mission is product-oriented, which
is a drawback for any mission compared to customer-oriented statement. Product-oriented
missions tend to focus on certain products and services rather than on satisfying customers’
needs or solving their problems. They offer less flexibility for the company to expand into other
product markets. In overall, KFC does a poor job in utilizing their mission as a communication
tool to present important business information to company’s stakeholders.

KFC Vision Mission

 KFC is one cooperation company that we also know as Kentucky Fried Chicken and it is
one of the very famous chains of fast food restaurant.
 In Malaysia, Singapore and Brunei, it exceeds 540 outlets.
 KFC is one of the largest businesses of food service in world.
 KFC is a part of Yum! Brands, Inc., the world's largest restaurant company in terms of
system restaurants, with more than 36,000 locations around the world.
 The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11
billion in 2008.
 KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55
countries and territories. The business of KFC primary most is the food made by chicken
like the chicken nuggets, fried chicken, chicken burger and so on.

Benchmarking
McDonald’s and KFC are two of the most prominent fast food chains cherished by numerous
around the globe. In the matter of burgers, McDonald’s is dependably the top choice while in
terms of seared chicken; KFC is dependably the first thing that springs to mind. The explanation
behind this is on the grounds that the very results of these two chains have turned into their
trademarks and in this way, their personalities. The contrast in McDonald’s and KFC boils down
to for the most part the cooking that they serve.

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KFC

VS

McDonald
Location: ’s
McDonald’s was in the focus of customers because where it’s located there are many outlets of
different brands so McDonald’s should take benefits.

But KFC have no facility like that which McDonald has.

McDonald’s KFC

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Range:
McDonald’s attention is fundamentally on hamburgers, cheese burgers and broiled chicken and
it have a wide range of burgers.

KFC has a more extensive scope of approaches to get ready chicken. KFC does wraps, servings
of mixed greens and pieces (ala Popcorn Chicken) or now and again even pies and kebabs.

McDonald’s KFC

Breakfasts:
McDonald’s also offers breakfast.

KFC does not offer breakfast.

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McDonald’s KFC

Home delivery:
McDonald’s offers the facility of home delivery.

KFC does not offer the facility of home delivery.

McDonald’s KFC

Parking:
McDonald’s have wide range of Parking.

KFC have small range of parking.

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Taste:
McDonald’s serve best quality food and better taste to their customers.

But KFC serve lowest quality with bad taste.

McDonald’ KFC

Deals:
McDonald’s give Breakfast deals and McDonald Share a box deals which provide special
discount to their customers

McDonald’s

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But KFC don’t have such kind of deals. And because of cheap quality people also don’t like him.

KFC

Ice Cream:
McDonald’s also provide Ice Cream deals.

KFC not have such kind of deals.

McDonald’s KFC

Services and Prices:

McDonald’s have very fast services and have relatively low prices for their products.

KFC have fast services and relatively higher prices for their products.

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McDonald’s KFC

Customer Satisfaction:
Because of best quality and low price and the facilities which McDonald’s provided customers
are much satisfied about their products.

Customers are unsatisfied about KFC because of High prices and cheap quality they serve.

McDonald’s KFC

Understand current performance:

According to their performance McDonald’s is performing better than KFC because McDonald
serve quality food to their customers in reasonable prices (Low prices than KFC) and in effective
manners. McDonald serve more items than KFC like (Pizza, Burger, Salads, Shakes, Ice-creams,
Breakfast etc….).

Plan:
Determine the cost of different product as compared with others and your cost will be lower
than competitors. And we should focusing on customers because the primary purpose of our
brand is to serve better to our customers with low prices. McDonald is fulfill all the customer

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needs and customer is satisfied about the McDonalds but KFC show something and serve
different they are not doing according to their plan. They have to work on it. They should doing
everything with plan and serve better to their customer and gain their reputation in the
economy.

Study others:
Evaluate to their competitors with our product and took a research on it and we conduct some
data and them implement on himself for the betterment of our product quality. Because quality
is the basic and most important part of product.

Learn from the data:

Learning is the most important part of the research or project. Because what we learn/get from
the data? In this proposal we should get that McDonald’s is focusing on their customers by
serving better and giving them relief in shape of money/cost of the product. And they serve
what they showing on advertisement and they have a plan on customer satisfaction. But KFC is
Show something and serve something different their plan is just to serve and they ignore the
quality of their product and customer satisfaction.

Use the findings (Suggestion):

 KFC has a plan but their plan is not going well they are not Focusing on customer
because of this they should evaluate to their customers and work on him plan.
 They should improve their quality.
 Reduced the cost by serving better.
 Customers should satisfy by them.
 Increase their parking range.

Conclusion:
Consequently, McDonald have a better plan and customers also satisfy about their product. But
KFC is having limited range of products than McDonalds.

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References:

www.businessdictionery.com

www.wikipwdia.com/comparison

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