Mc donald’s vs Burger King

Introduction

 My research was about Mc Donald’s vs Burger King.

 My goal in this research was to know:
 Which franchise people prefer
 How much people are willing and able to pay for a hamburger.
 Findings

 50% of people prefer Mc Donald’s and the rest preferred burger king.
 Respondents are more likely to be willing to buy Mc Donald’s burgers than Burger King.
 Respondents think that is correct to buy a Burger King burger for $ 5.00,00 -1.000,00 than
Mc Donald’s.
 Findings

On a scale from 0 to 5, in which 0 es "disgusting" and 5 is "exceptional"...

 In the case of McDonald's 9 respondents voted 3 and 4 out of 5.
 The average for the quality was 2,43 over 5.
 In the case of Burger King, 6 respondents voted 3 out of 5.
 The average for quality was 2,25 over 5.
Graphs
Which franchise consumers prefer?
Conclusions

 My conclusion is that people prefer Mc Donald's hamburgers than the Burger kings ones
besides the fact that when I asked which one they prefer the votes where 8 for one and 8
for the other, people are willing to pay the Mc Donald's hamburger at a higher price than
the Burger king ones.
Recommendations

 The first recommendation I would give to both of Mc Donald's and Burger King is to take
more into account what things clients wants. They can achieve this by many ways but
some of them would be to give a form about what they think of some aspects of Mc
donald's or Burger king or by posting it on the internet and advertise it so more people can
answer what they think.
 Also to pay more attention to the problems that may have the restaurants like keeping the
bathroom clean by hiring people to clean them or the speed they attend the costumers or
make the orders.