9) Annette Simpson works for a fashion house in Paris and is preparing for the company's

upcoming line of winter clothing. She is currently researching online to know what is in
vogue this season. In addition, she is also networking with contacts from the press and
fashion magazine editors to understand the changing tastes of consumers. Which of the
following roles is Simpson playing according to Mintzberg's classification of managerial
roles?
A) figurehead
B) leader
C) symbol head
D) monitor
E) spokesperson
Answer: D
Explanation: D) According to Mintzberg's classification of managerial roles, the monitor role
comprises collecting information from external organizations and institutions, typically by
scanning the news media, talking with other people to learn about changes in the public's
tastes, what competitors may be planning, and so forth.
Page Ref: 7
LO: 2
AACSB: Analytic Skills
Difficulty: Moderate
Quest. Category: Application
Learning Outcome: Discuss the factors influencing individual decision making in
organizations

10) According to Mintzberg's classification of managerial roles, the role of a(n) ________ is
to transmit information received from outsiders or from other employees to members of the
organization.
A) entrepreneur
B) resource allocator
C) spokesperson
D) leader
E) disseminator
Answer: E
Explanation: E) According to Mintzberg's classification of managerial roles, the role of a
disseminator is to transmit information received from outsiders or from other employees to
members of the organization.
Page Ref: 6,7
LO: 2
Difficulty: Easy
Quest. Category: Concept