Integrated Marketing Communication

Presentation

Communicational tools for
Johnson & Johnson Facial Cleanser
Prepared By:
Group 1
Nikita Sanghvi
Bharat Maheshwari
Nirmal Gajjar
Flow of presentation
Introduction
Johnson & Johnson Facial Cleanser
Target market and segment
Pricing
Positioning
Promotional activities
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About the company
Johnson & Johnson was founded more than
120 years ago
J & J India was established in the year of 1947
Mr. Patrick Whaley established J & J India
By 1948 Johnsons Baby Powder was being
manufactured by British Drug House in
Bombay
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Product portfolio
Baby care
Baby soap
Baby powder
Baby Hair & body oil
Baby cream & lotion
Baby shampoo
Buds
Personal care
Clean & clear face wash
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J&J baby soap
JOHNSON'S baby soap does not irritate or do
allergy to baby's sensitive skin.
It has no strong perfumes, no coloring agents
or any harsh chemicals that will strip away the
skin's natural microbial flora.
Enriched with Coconut oil, this is the mildest
gentlest and is a completely safe soap to use
on baby's delicate skin.
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J&J Facial Cleanser
JOHNSON'S facial cleanser contains lanolin,
which nourishes delicate skin and protects it
from chafing, rubbing, cold etc.
The facial cleanser contains Vitamin A,
Vitamin E & Glycerin which moisturizes the
skin & is great for the acne marks removal too.

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Target segment
Gender: Female
Age group: 6-25yrs
Density: Urban
Upper- middle class and Upper class
School and collage girls



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Positioning
To young girls, a moisturising bar soap, which
nourishes delicate skin & makes them feel
adorable
Tag line: Be Adorable

Be Adorable
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Pricing
No. of Units 30 gms 75 gms 150 gms
1 soap Rs. 10 Rs. 24 Rs. 40
3 soaps Rs. 28 Rs. 70 Rs.115
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Packaging
White & Soft Pink card board
Plastic covered soap
White soap
Available sizes
30 grams
75 grams
150 grams
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Promotional tools
Mass media
Print Media
Newspaper Advertisements
Magazine Advertisements
Display Media
Posters
Hoardings
Broadcasting Media
TV Advertisements
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Newspaper Advertisement
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Magazine Advertisement
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Hoarding Advertisement
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TV Advertisement
Its for me
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Its a New Way to Feel
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Celebrates 100 years of care
& trust
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Softy (Animated)
Relax, I am for all of you!

I am to

Nourish U!
U feel Adorable!

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Its for me too !!!
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Other Promotional Methods
Kiosk at college events
Give Pens to schools and collages
Posters at Mall, Departmental & Medcial
stores
Sponsorship of Fashion programs
Girls Gym, Swimming pools and Water-park
Contact Dermatologist


Batch 2009-2011 Stevens Business School
Thank You
Batch 2009-2011 Stevens Business School