Vaseline Lip Tins Influencer Campaign

Briefing Docket

DOs

Key attributes to highlight: To let consumers to see Vaseline Lip therapy Tins as their cute-adorable “on
the go” Lip care product, which is small, easy to carry and pocket friendly to help moisturize their dry lips
anywhere, anytime and keep them healthy looking & beautiful all day long!

 Functional Benefits of Lip Tins

 Specialized formulation for complete Lip care.
 Helps to lock in moisture for Healthy looking and beautiful Lips.
 Gives Lips a natural, Glossy Shine.
 Leave lips feeling moisturized!
 Does not feel too greasy or sticky and Suitable for regular use.
 Supple lips on the go!

 Vaseline Lip therapy Tins main CTA for Variants:

 Original care - For healthy looking and soft lips every day!
 Cocoa butter - For healthy looking and glowing lips every day!
 Aloe - For healthy looking and Naturally soft lips every day!
 Rosy- For healthy looking and Soft, Pink lips every day! (Subsequent Launch)

 Please highlight the aforementioned key ingredients and functions of the Lip tins and talk about the
variants in depth while unboxing.
 Include personalized CTAs / links to an e-commerce website to purchase the reviewed product(s)
 Call to action: Urge your followers to try out the product and experience soft, moisturized, supple
lips on the go!

Ingredients: The new Lip Tins comes with specialized formulation which has “100% pure white petroleum
Jelly”.

DO-NOTs

 Don’t include products from other brands or mention competitor offerings. In case of an integrated
video [YT], the key focus should be on the Lip Tins, organically communicating the benefits
throughout the video.

 Do not post content without the team’s approval.

 Keeping the brand ethos in mind, wear solid colours and ensure background is not cluttered so the
focus is on skincare. Do avoid competitor brand colours.
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