You know that more protein is a good thing for your diet, but can it help your hair,

too?
Thats the philosophy behind the rising popularity of keratin shampoos.
RELATED: Shampoo Showdown
Keratin is a protein naturally found in the flat cells of our hairsit keeps them strong,
elastic and healthy, says Kelly Monica, a celebrity hair stylist and owner of Kelly Monica
Hair Co. in Atlanta, Ga. But the amount of keratin in our hair diminishes on its own, which
leaves the hair feeling brittle and dry.
The keratin craze began as a salon-only treatment that originated in Brazil as a semi-
permanent straightening process for curly or frizzy hair, and came to the U.S. about 2007.
(They were also known as Brazilian blow-outs.) Since then, the products have been
improved, with some potentially dangerous chemicals removed, and now theyre often
recommended as a smoothing treatment for anyone with dry, damaged haircurly or
straight.
With the popularity of the treatment in salons, its no surprise that keratin is the new
buzzword in the shampoo aisle now, too. Tons of products promise that you can not only
extend the life of your salon treatment with a shampoo, but even replace the treatment
altogether by simply washing with them regularly.
Naturally its tempting to try keratin the bargain way, but professional hair stylists are
divided on the effectiveness of these products on their own.
If youve had a keratin treatment in the salon, keratin-protecting shampoos are essential
normal shampoos will quickly wash away that expensive treatment, says Avi Elkayam,
hairdresser and CEO of Runway Tools. Im not totally convinced that keratin shampoos by
themselves really do anything.
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Others believe the shampoos do workjust not as instantaneously as an expensive salon
treatment.
Keratin shampoo works like a domino effectby using the product consistently, it builds up
protein levels on the hair, making it stronger and sleeker, says Amanda Shackleton, a
celebrity hair stylist and makeup artist. You may not see the results immediately, but after
time, you will feel your hair getting softer, and in some cases see less split ends.
If you want to road-test the trend at home yourself, keep a few cautions in mind.
If you leave keratin shampoos or conditioners on beyond their recommended time, your hair
will become brittle and start to break, Elkayam says. Too much protein is just as bad as not
enough!
Shackleton says price isnt necessarily an indicator of quality but suggests avoiding
shampoos with sulfates (which many drugstore brands still contain), which can cause damage
that counteracts the good youre doing.
And as with any hair care products, what works for your best friend or stylist may not be
right for you. More than just the price is getting the correct formula for your hair type,
Shackleton says. Unfortunately there is no guaranteeits trial and error.


Tahukah kamu? Bahwa ternyata saat menata rambut dengan beragam alat styling yang biasa
digunakan, ada lapisan khusus didalam rambut yang hilang yang akhirnya menjadi penyebab
rambut kusut dan sulit diatur. Lapisan yang hilang inilah yang dikenal dengan keratin, protein
yang menjadi struktur komponen utama rambut. Hilangnya keratin dalam rambut ini
membuat hasil styling pun jadi nggak maksimal.
Thats why you have to use the right products. Coba deh Tresemme Keratin Smooth,
rangkaian produk terbaru dari Tresemme yang diformulasikan khusus mengatasi
permasalahan rambut sulit diatur. Tresemme Keratin Smooth mengandung keratin protein
yang dapat melapisi helai rambut dan dapat membantu mengembalikan kondisi rambut
menjadi terasa lebih halus lembut serta mudah diatur dari pangkal hingga ke ujungnya. Ada
tiga produk yang ditawarkan dalam rangkaian ini, mulai dari sampo, kondisioner, sampai heat
protection spray. The latest is very important to protect your hair before doing that styling!
Try!