A

PROJECT
REPORT
ON
COMPARETIVE STUDY OF YAMAHA WITH OTHER
BIKE IN INDIA
(In 150 cc segmen!
S"#m$e% &
R'('s)'n Tec)n$c'* Un$+e,s$-. K&'
In partial fulfillment for the requirement of M.B.A
(Two years full time proramme!"
S"#m$e% B-/ 0 S"#m$e% &/0
#aren!ra $umar Mr. Alo% A&harya
(MBA0II! (1ec",e, 2 He'%. De34 &5 M'n'gemen S"%$es.
C&**ege &5 Eng$nee,$ng 2 Tec)n&*&g-. B$6'ne,!
BATCH
'(()*++
1
C&**ege &5 Eng$nee,$ng 'n% Tec)n&*&g-. B$6'ne,
PREFACE
The MBA &urri&ulum is !esine! in su&h a way that stu!ent &an rasp
ma,imum %nowle!e an! &an et pra&ti&al e,posure to the &orporate worl! in
minimum possi-le time. Business s&hools of to!ay reali.e the importan&e of
pra&ti&al %nowle!e o/er the theoreti&al -ase.
The 0ummer Trainin report is ne&essary for the partial fulfillment of MBA
&urri&ulum an! it pro/i!es an opportunity to the resear&her in un!erstan!in the
in!ustry with spe&ial emphasis on the !e/elopment of s%ills in analy.in an!
interpretin pra&ti&al pro-lems throuh the appli&ation of manaement theories an!
te&hniques. It is a new platform of learnin throuh pra&ti&al e,perien&e1 whi&h
in&orporates sur/ey an! &omparati/e analysis. It i/es the learner an opportunity to
relate the theory with the pra&ti&e1 to test the /ali!ity an! appli&a-ility of his
&lassroom learnin aainst real life -usiness situations.
The resear&her has &on!u&te! a mar%et resear&h of /arious -i%e users of
Bi%aner &ity. The resear&her was pro/i!e! with the tas% for !oin a &omparati/e
stu!y on /arious -i%es of /arious -ran!s in +2( && sement.
2
ACKNOW1ED7EMENT
The resear&h wor% requires &o*operation of many people an! this wor% is no
e,&eption. It is !iffi&ult to than% in!i/i!ually all the persons who patroni.e! this
wor%. The resear&her ha! as%e! for fa/ors1 -orrowe! i!eas1 e,pressions an! fa&ts
from so many that it woul! require one /olume to i/e &re!it to all. 0o1 the
resear&her wants to than% all the patrons of this report
3irst an! foremost1 I woul! li%e to e,press my sin&ere ratitu!e to Mr.R.C.
4aur (Prin&ipal1 Collee of Enineerin an! Te&hnoloy1 Bi%aner"1whose
super/ision has i/en a proper shape to this pro5e&t.
I wish to e,press my profoun! ratitu!e to Mr. 6ino! 5ain (san5u moters"
un!er whose super/ision I &omplete! my trainin. 7is attitu!e towar!s e,&ellen&e1
his helpin nature an! his enthusiasm has -een sour&e of &onstant inspiration
I wish to e,press my profoun! ratitu!e to Mr. 6i5ay 0harma for his
unhit&hin support !urin my wor%. 7e is the true !ri/in for&e -ehin! this wor%
throuhout1 &onstantly en&ourain me to !o my -est an! inspirin me to aim
hiher.
I am also /ery than%ful to all the fa&ulty mem-ers1 the whole &ollee staff for
pro/i!in me with ne&essary fa&ilities an! support1 essential for -rinin out this
wor% in a short time.
8ast -ut not the least1 I am than%ful to all respon!ents1 who a/e me their
pre&ious time an! support to fulfill this tas%1 without their &o*operation the stu!y
woul! not ha/e seen the liht of the !ay.
(Narendra Kumar)
3
Table of Contents
CHAPTER NO. Topic Page No.
CHAPTER I INTRODUCTION
INTRODUCTION TO YAMAHA
OTHER BIKE MANUFACTURES IN
YAMAHA
5
CHAPTER II
PROJECT PROFILE
TITLE OF THE STUDY
OBJECTIVES OF THE STUDY
SIGNIFICANCE OF THE STUDY
SCOPE OF THE STUDY
RESEARCH METHODOLOGY
LIMITATION OF THE RESEARCH
25
CHAPTER III MANUFACTURIN7 PROCESS 2
YAMAHA PRODUCT 1INE IN INDIA
29
CHAPTER- IV YAMAHA Y8F R015 THE FIRST
SUPER BIKE IN INDIA
37
CHAPTER-V FACT ! FIN"IN# 52
CHAPTER-VI SWOT 57
CHAPTER-VII CONCL$ION 59
CHAPTER-VIII RECO%%EN"ATION !
$##ETION
61
4
C7APT ER 9 I
I#TRO:;CTIO#
5
141 INTRODUCTION TO YAMAHA
1&g&
C'eg&,- Two <heelers
Desc,$3$&n 7ol!in the true spirit of &ommitment to &ustomer
satisfa&tion * =amaha Motor In!ia is enri&hin li/es of
people with the same inenuity an! enthusiasm as its
parent &ompany * =amaha Motor Corporation1 Japan.
We#s$e UR1 http>??www.yamaha*motor*in!ia.&om
O55$ce A%%,ess 'A@ 'B1 Mayfair Towers1<a%!ewa!i
0hi/a5i #aar
Pune1 M7 * A++((2
Phone > B)+*'(*'22C(C'D?'22C(DE+
3a, > B)+*'(*'22C(EDC
O55$ce A%%,ess 2('1 0aro/ar Comple,1Jain :erasar 8ane
Off.C.4.Roa!
Ahme!a-a!1 4J * CE((()
Phone > B)+*D)*'F2F2)A+?'FA(F)C)
3a, > B)+*D)*'F2F2)A+
O55$ce A%%,ess F*C*EEC13lat #o.F('1Topa. Buil!ins
Pan5autta
7y!era-a!1 AP * 2((AE'
6
=amaha Motor In!ia (=MI"
7ol!in the true spirit of &ommitment to &ustomer satisfa&tion * =amaha
Motor In!ia is enri&hin li/es of people with the same inenuity an!
enthusiasm as its parent &ompany * =amaha Motor Corporation1 Japan.
we- site url > http>??www.yamaha*motor*in!ia.&om
Phone > B)+*A(*FF+(E(C)?FF+(CEE2?FF+(CEEF
3a, > B)+*A(*F2+(CEE2
O55$ce A%%,ess Cr! 3loor1 Jelitta Towers
'+?+ Mission Roa!
Banalore1 $$ * 2F(('D
Phone > B)+*E(*''+'FC2+?''+'FC2C?''+'FC2(
3a, > B)+*E(*''+'FC2+
O55$ce A%%,ess '1 Jothi 6en%ata&halam Roa!1At%inson Comple,
O+e,+$e9
F&"n%e% July +1 +)22
C'3$'* AE1C(' million yen (as of Mar&h C+1 '((E"
P,es$%en Ta%ashi $a5i%awa
Em3*&-ees
(C&ns&*$%'e%!
AF1E2( (as of :e&em-er C+1 '((D"
Parent> )1(+) (as of :e&em-er C+1 '((D"
S'*es (C&ns&*$%'e%! +1D2F1D(D million yen
(from January +1 '((D to :e&em-er C+1 '((D"
Parent> D))1'() million yen
(from January +1 '((D to :e&em-er C+1 '((D"
S'*es P,&5$*e 0ales (G" -y pro!u&t &ateory (&onsoli!ate!"
0ales (G" -y reion (&onsoli!ate!"
7
M'(&, P,&%"cs 2
Se,+$ces
Manufa&ture an! sales of motor&y&les1 s&ooters1
ele&tro*hy-ri! -i&y&les1 -oats1 sail -oats1 <ater
6ehi&les1 pools1 utility -oats1 fishin -oats1
out-oar! motors1 !iesel enines1 A*wheel AT6s1
si!e*-y*si!e /ehi&les1 ra&in %arts1 olf &ars1 multi*
purpose enines1 enerators1 water pumps1
snowmo-iles1 small*si.e! snow throwers1
automoti/e enines1 intellient ma&hinery1
in!ustrial*use remote &ontrol heli&opters1 ele&tri&al
power units for wheel&hairs1 helmets.
Biote&hnoloi&al pro!u&tion1 pro&essin an! sales
of ari&ultural an! marine pro!u&ts an!
mi&rooranisms. Import an! sales of /arious types
of pro!u&ts1 !e/elopment of tourist -usinesses
Business Operations of =AMA7A
1'n%
M&&,c-c*es
8
0ports -i%es1 Trail -i%es1 Roa! ra&ers1 Moto&rossers1 et&.
C&mm"e, Ve)$c*es
0&ooters1 Business*use -i%es
Rec,e'$&n'* Ve)$c*es
All*terrain /ehi&les1 0i!e -y si!e /ehi&les1 0nowmo-iles
E*ec,&0H-#,$% Ve)$c*es
Ele&tro*hy-ri! -i&y&les
W'e,
B&'s
Power-oats1 0ail-oats1 ;tility -oats1 Custom -oats
M',$ne Eng$nes
9
Out-oar! motors1 Ele&tri& marine motors1 Marine !iesel enines1 0tern
!ri/es
W'e, Ve)$c*es
Personal water&raft1 5et -oats
P&9e, P,&%"cs
4olf &ars1 8an! &ars1 4enerators1 Multipurpose enines1 <ater pumps1
0now throwers1 et&.
In%"s,$'* P,&%"cs
A"&m&#$*e Eng$nes
Automo-ile enines
Ae,&n'"$cs
In!ustrial*use unmanne! heli&opters
10
P&&*s
Pools1 <ater sli!e systems1 Aqua trainer tu-s1 Pool*relate! equipment
Ine**$gen M'c)$ne,-
0urfa&e mounters1 Compa&t in!ustrial ro-ots1 et&.
A:"' En+$,&nmen
Al%aline ion water &on/erters1 <ater purifiers1 3iltration equipment1 et&. OE0
truss fishery reefs1 Oil*water separation equipment
1$5e Sc$ence
Asta,anthin essen&e
W)ee*c)'$,s
11
Au,iliary ele&tri& power units for wheel&hairs1 Ele&tri& wheel&hairs1 et&.
P',s
Parts1 A&&essories1 Apparel1 7elmets1 Enine oil1 et&
14; M'(&, B$6e M'n"5'c",$ng C&m3'n$es $n INDIA
12
13
Alli-hai Prem5i Tyrewalla * Mum-ai
Alli-hai Prem5i Tyrewalla is Royal Enfiel!Hs !ealer in M"m#'$. Also !eals in
also !eal in motor&y&les an! sc&&e,s from B'('( Auto1 7ero H&n%'1 $ineti&
Enineerin1 8M81 T60 S"<"6$ an! =amaha.
we- site url > http>??www.prem5is.&om?
1&g&
C'eg&,- Two <heelers
Desc,$3$&n Alli-hai Prem5i Tyrewalla is Royal Enfiel!Hs !ealer in
Mum-ai. Also !eals in also !eal in motor&y&les an!
s&ooters from Ba5a5 Auto1 7ero 7on!a1 $ineti&
Enineerin1 8M81 T60 0u.u%i an! =amaha.
O55$ce A%%,ess
'(21 :r. :.Bha!%am%ar (8aminton" Roa!
Mum-ai1 M7 9 A((((D
Email > infoIprem5is.&om
Phone > B)+*''*'C())C+C?'C())A+D?'C()'AF)
3a, > B)+*''*'C(FEEAA
O55$ce A%%,ess Tyre Terra&e1 '(21 :r. :. Bha!%am%ar (8aminton" Roa!
4rant Roa! East
Mum-ai1 M7 9 A((((D
Phone > B)+*''*'C())C+C
3a, > B)+*''*'C(FEEAA
Ba5a5 Auto 8imite!.
B'('( is &urrently In!iaHs larest two an! three*wheeler manufa&turer an! one
of the -iest in the worl!. Mo!els in&lu!e Cheta%1 Bo,er1 Eliminator1 8een!1
Pulsar1 0affire1 0pirit an! more.
we- site url > http>??www.-a5a5auto.&om?
1&g&
C'eg&,- Two <heelers
Desc,$3$&n Ba5a5 is &urrently In!iaHs larest two an! three*wheeler
manufa&turer an! one of the -iest in the worl!. Mo!els
in&lu!e Cheta%1 Bo,er1 Eliminator1 8een!1 Pulsar1
0affire1 0pirit an! more.
We#s$e UR1 http>??www.-a5a5auto.&om?
Reg$se,e% 2
He'% O55$ce
A%ur!i
Pune1 M7 * A++(C2
Email > s!%amathI-a5a5auto.&o.in?ser/i&eI-a5a5auto.&o.in
Phone > B)+*'(*'DAD'E2+?'DADF+2
14
Bharat Tra!ers (E,ports"
:ealer of Two wheeler 1 Three wheelers @ 3our wheelers Automo-ile su&h as
0&ooters1 Motor&y&les1 Mope!s1 :eli/ery 6ans1 Pi&%up 6ans1 Autori&%shaw
with 0pare parts an! A&&essories. A/aila-le all popular mo!els ma!e in In!ia
-y H&n%' ? $awasa%i ? =amaha ? B'('( ? Piaio ? $ineti&.
we- site url > http>??www.-harattra!ers.&om
C'eg&,- Two <heelers
Desc,$3$&n :ealer of Two wheeler 1 Three wheelers @ 3our wheelers
Automo-ile su&h as 0&ooters1 Motor&y&les1 Mope!s1
:eli/ery 6ans1 Pi&%up 6ans1 Autori&%shaw with 0pare
parts an! A&&essories. A/aila-le all popular mo!els ma!e
in In!ia -y 7on!a ? $awasa%i ? =amaha ? Ba5a5 ? Piaio ?
$ineti&.
We#s$e UR1 http>??www.-harattra!ers.&om
O55$ce A%%,ess F1 0wapna 0afalya '2th Roa!
Ban!ra
Mum-ai1 M7 * A(((2(
Email > pra%ashI-harattra!ers.&om
Phone > B)+*''**'FA2C'DD?'FA+C(EA
3a, > B)+*''*'FA+C(EA
4eo Motors
4eo Motors P/t. 8t!. is the authorise! !ealers of 7in!ustan Motors for its Re!
8ine1 Blue 8ine an! 4reen 8ine /ia 8an&er :/n.1 Am-assa!or :/n. an!
Tre%%er?Porter :/n. an! the two wheeler se&tion of =amaha :/n. also has
-een esta-lishe!.
we- site url > http>??www.eomotors&o&hin.&om?
C'eg&,- Two <heelers
Desc,$3$&n 4eo Motors P/t. 8t!. is the authorise! !ealers of
7in!ustan Motors for its Re! 8ine1 Blue 8ine an! 4reen
8ine /ia 8an&er :/n.1 Am-assa!or :/n. an!
Tre%%er?Porter :/n. an! the two wheeler se&tion of
=amaha :/n. also has -een esta-lishe!.
We#s$e UR1 http>??www.eomotors&o&hin.&om?
O55$ce A%%,ess 4eo Motors P/t. 8t!.IJ?CE1 #.7.Byepass1 #ettoor P.O
$o&hi1 $8 * FE'C(A
Email > sales&hnIeomotors.in
Phone > B)+*AEA*'D('CEF?'D(')CC?C())(++
3a, > B)+*AEA*'D(+)'+
15
7ero Motors
7ero Motors is a part of the 7ERO 4RO;P whi&h is a multi -illion !ollar
roup with !i/erse interests in manufa&turin1 eng$neerin %es$gn1 &orporate
ser/i&es1 an! /alue a!!e! enineerin. 7ero Motors is an interate!
enineerin ser/i&es pro/i!er that has hih quality pro&esses an! a worl!
&lass te&hni&al team in pla&e to !eli/er the -est solutions in enineerin.
1&g&
C'eg&,- Two <heelers
Desc,$3$&n 7ero Motors is a part of the 7ERO 4RO;P whi&h is a
multi -illion !ollar roup with !i/erse interests in
manufa&turin1 enineerin !esin1 &orporate ser/i&es1
an! /alue a!!e! enineerin. an! a worl! &lass te&hni&al
team in pla&e to !eli/er the -est solutions in
enineerin.The prime mo/er for 7ero has -een
enineerin satisfa&tion1 whi&h is a way of life an! part of
the wor%*&ulture of the 4roup.
We#s$e UR1 http>??www.heromotors.&om
C&,3&,'e O55$ce F(+1International Tra!e Towers
#ehru Pla&e
#ew :elhi1 :7 * ++( (+)
Phone > B)+*++*'F'+FFFF
3a, > B)+*++*'FAD+'C(?FAD*2+)A
7on!a Motor&y&le @ 0&ooter In!ia P/t. 8t!. (7M0I"
H&n%' Motor&y&le @ 0&ooter In!ia P/t. 8t!. (7M0I"1 a wholly owne!
su-si!iary of 7on!a Motor Company 8t!.1 Japan. 7M0I laun&he! 7on!a
A&ti/e1 :IO an! Eterno. 3a&tory is lo&ate! at Manesar1 :istri&t 4uraon1
7aryana1 In!ia.
we- site url > http>??www.hon!a'wheelersin!ia.&om?
1&g&
C'eg&,- Two <heelers
Desc,$3$&n 7on!a Motor&y&le @ 0&ooter In!ia P/t. 8t!. (7M0I"1 a
wholly owne! su-si!iary of 7on!a Motor Company 8t!.1
Japan. 7M0I laun&he! 7on!a A&ti/e1 :IO an! Eterno.
3a&tory is lo&ate! at Manesar1 :istri&t 4uraon1 7aryana1
In!ia.
We#s$e UR1 http>??www.hon!a'wheelersin!ia.&om?
16
$ineti& Enineerin 8imite!
The flaship $ineti& &ompany. E,perien&e the -est of two wheelers in In!ia.
we- site url > http>??www.%ineti&'wheelers.&om
1&g&
C'eg&,- Two <heelers
Desc,$3$&n The flaship $ineti& &ompany. E,perien&e the -est of two
wheelers in In!ia.
We#s$e UR1 http>??www.%ineti&'wheelers.&om
O55$ce A%%,ess :*+ Blo&%1 Plot #o. +E?'1MI:C
Chin&hwa!
Pune1 M7 * A++(+)
Email > 5aneI%ineti&in!ia.&om
Phone > B)+*'(*'DADAC(+?2
3a, > B)+*'(*'DAD2EA'?C
M'c)$n& P*'s$cs
Ma&hino Plasti&s 8t!. has -een in the plasti& moul!in -usiness sin&e +)ED.
The &ompany a&hie/e! a turno/er of ;.0. K+F.ED million in the finan&ial year
'((C * '((A an! is liste! in all the ma5or In!ian sto&% e,&hanes.
we- site url > http>??www.ma&hino.&om?home.htm
1&g&
C'eg&,- Two <heelers
Desc,$3$&n Ma&hino Plasti&s 8t!. has -een in the plasti& moul!in
-usiness sin&e +)ED. The &ompany a&hie/e! a turno/er of
;.0. K+F.ED million in the finan&ial year '((C * '((A an! is
liste! in all the ma5or In!ian sto&% e,&hanes.
We#s$e UR1 http>??www.ma&hino.&om?home.htm
O55$ce A%%,ess
C1 Maruti J./. Comple,
:elhi * 4uraon Roa!1 7= * +''(+2
Phone > B)+*+'A*'CA+'+E?'CA(E(F
17
Ma&% International
Ma&% International is a well %nown name in the fiel! of quality fasteners an!
auto parts. 0in&e its esta-lishment in +)EE1 the &ompany is a&hie/in new
heihts in its fiel!.
we- site url > http>??www.ma&%shera.&om?
C'eg&,- Two <heelers
Desc,$3$&n Ma&% International is a well %nown name in the fiel! of
quality fasteners an! auto parts. 0in&e its esta-lishment
in +)EE1 the &ompany is a&hie/in new heihts in its fiel!.
We#s$e UR1 http>??www.ma&%shera.&om?
O55$ce A%%,ess 2?IA1 4rants Buil!in1 Arthur Bun!er Roa!
Cola-a
Mum-ai1 M7 * A((((2
Email > salesIma&%.in
Phone > B)+*''*''E22'F+?''ECA)F'
3a, > B)+*''*''E2'C'F
Ma5esti& Auto 8t!
Ma5esti& Auto 8t! Enae! in manufa&turin of wi!e rane of mope!s su&h
as hero effy1 hero power1 hero panther1 hero i.mo an! hero stallion.
we- site url > http>??www.heroma5esti&.&om
1&g&
C'eg&,- Two <heelers
Desc,$3$&n Ma5esti& Auto 8t! Enae! in manufa&turin of wi!e
rane of mope!s su&h as hero effy1 hero power1 hero
panther1 hero i.mo an! hero stallion.
We#s$e UR1 http>??www.heroma5esti&.&om
O55$ce A%%,ess C*AE
3o&al Point
8u!hiana1 P# * +A+(+(
Email > infoIheroma5esti&.&om
Phone > B)+*+F+*'FD('CC?'CD
3a, > B)+*+F+*'FD'D)(
1&g&
C'eg&,- Two <heelers
Desc,$3$&n M 0 @ 0 (Motors" P/t 8t! starte! in the year +)E2 an! is
to!ay %eralaHs larest !ealer of In!iaHs num-er one -i%eL
7ero 7on!a. <e represent the &ountryHs ma5or two
wheeler manufa&turer 7ero 7on!a Motors 8t!1 an! &arry a
full line of their pro!u&ts1 a&&essories an! ser/i&e.
We#s$e UR1 http>??www.mssmotors.&om
O55$ce A%%,ess M0@0 7ouse1 P.B.#o.''E2
Palari/attom
Co&hin1 $8 * FE'('2
Email > salesImssmotors.&om
Phone > B)+*AEA*'CAAF2D?'CACFAE
3a, > B)+*AEA*'CA')()
18
M 0 @ 0 (Motors" P. 8t!.
M 0 @ 0 (Motors" P/t 8t! starte! in the year +)E2 an! is to!ay %eralaHs larest
!ealer of In!iaHs num-er one -i%eL 7ero H&n%' <e represent the &ountryHs
ma5or two wheeler manufa&turer 7ero 7on!a Motors 8t!1 an! &arry a full line
of their pro!u&ts1 a&&essories an! ser/i&e.
we- site url > http>??www.mssmotors.&om
19
Royal Enfiel! Motors * Manufa&turer of Bullet.
Royal Enfiel! Motors is now a part of the Ei&her 4roup of Companies.
Manufa&tures -i&y&les1 si!e&ars1 motor&ars1 wartime lihtweihts1 ur-an
hea/yweihts1 aero!ynami& %er-*huers1 ra&ers1 Bullets an! !iesel -i%es.
we- site url > http>??www.royalenfiel!.&om?
1&g&
C'eg&,- Two <heelers
Desc,$3$&n Royal Enfiel! Motors is now a part of the Ei&her 4roup of
Companies. Manufa&tures -i&y&les1 si!e&ars1 motor&ars1
wartime lihtweihts1 ur-an hea/yweihts1 aero!ynami&
%er-*huers1 ra&ers1 Bullets an! !iesel -i%es.
We#s$e UR1 http>??www.royalenfiel!.&om?
O55$ce A%%,ess Tiru/ottiyur 7ih Roa!
Tiru/ottiyur
Chennai1 T# * F(( (+)
Phone > B)+*AA* A'(ACC((?A''C(A((
3a, > B)+*AA *A'(A AAAC
T60 Motor Co ( formerly T60*0u.u%i 8imite! " > Mo-i%es1
0&ooters an! Mope!s
Manufa&turer of Mo-i%es1 0&ooters1 Mope!s. Bran!s in&lu!e S"<"6$
0amurai1 0u.u%i 0houn1 0u.u%i 0haolin1 T60 0pe&tra1 T60 Champ.
we- site url > http>??www.t/smotor.in?
1&g&
C'eg&,- Two <heelers
Desc,$3$&n Manufa&turer of Mo-i%es1 0&ooters1 Mope!s. Bran!s
in&lu!e 0u.u%i 0amurai1 0u.u%i 0houn1 0u.u%i 0haolin1
T60 0pe&tra1 T60 Champ.
We#s$e UR1 http>??www.t/smotor.in?
He'% O55$ce Jayala%shmi Estates 6 3loor
E1 7a!!ows Roa!
Chennai1 T# * F((((F
Phone > B)+*AA*'E'D''CC
3a, > B)+*AA*'E'2D+'+
20
C7APT ER 9 II
PROJECT
PRO3I8E
21
;41 TIT1E OF THE STUDY
The title of the stu!y is stu!y of all te&hnoloi&al aspe&ts of =amahaMs -i%es an!
their &omparison with other -i%es in +2( && sement in In!ia.
;4; OB=ECTIVES OF THE STUDY
To %now that how mu&h &ustomers are li%es the Bi%e of =amaha.
To %now the satisfa&tion le/el of &ustomers.
To %now that why &ustomers ha/e interest in a parti&ular &ompany
;4> SI7NIFICANCE OF THE STUDY/
T& )e Rese',c)e,/
It a/e a &han&e to use the &on&eptual %nowle!e in a&tual en/ironment
an! prepares the resear&her to use the %nowle!e for -etter in his future
en!ea/ors.
It helpe! in the assessin the fa&tors1 whi&h influen&e! the -uyin
&ustomer an! !efinin the &ustomer itself in terms of &ustomer
satisfa&tion le/el.

The stu!y is essential for the resear&her in partial fulfillment of MBA
&urri&ulum. The stu!y a/e the resear&her the e,perien&es to &on!u&t
sur/ey.
T& )e C&m3'n-/
Bi%e &ompanies are fa&in a reat &ompetition nowa!ays. Customers are
/ery mu&h aware an! &urious a-out ser/i&es an! other up&omin Mo!els. This
22
stu!y pro/i!es an insiht to the &ompany that what %in! of strateies must -e
a!opte! in or!er to meet the &ustomer satisfa&tion le/el.
T& )e O)e,s/
The stu!y a/e an insiht into /arious aspe&ts of the -i%e &ompanies1
!is&usse! in this stu!y. One &an easily &ome to %now a-out the &urrent status an!
mar%et en/ironment a-out all Bi%e manufa&turin &ompanies.
;4? SCOPE OF THE STUDY/
The stu!y was &onfine! to the Bi%aner &ity only.
;45 RESEARCH METHODO1O7Y/
The resear&h !esin is the arranement of &on!itions an! analysis of !ata in
a manner that aims to &om-ine rele/an&e to the resear&h purpose with e&onomy in
pro&e!ure. On&e the pro5e&t title was finali.e!1 the resear&her i!entifie! /arious
information nee!s an! their respe&ti/e sour&es.
Type of Research> Resear&h is :es&ripti/e in nature.
Universe> All Bi%e user of Bi%aner City.
Sampling Unit> Customers of Bi%e.
Sampling Technique> Ran!om 0amplin.
Sample Size> +'( Respon!ents.
Data Type> Primary :ata.
Instrument of Data Collection> 0tru&ture! 0&he!ule.
23
;4@ 1IMITATIONS OF THE RESEARCH/
The stu!y was restri&te! to Bi%aner &ity only1 so it was !iffi&ult to enerali.e
the interpretations woul! -e ma%e out of the fin!ins.
8imite! %nowle!e of the resear&her in the fiel! of resear&h may lea! to
interpretation errors.
The resear&h was -ase! on primary &olle&tion of !ata throuh 0tru&ture!
0&he!ule1 so there may -e &han&es of human error an! -iasness.
The resear&h was !epen!ant on the information pro/i!e! -y the
respon!ents who were /ery relu&tant in pro/i!in riht information an! often
pro/i!es &arelessly an! results are !rawn out -y only these information. 0o1
sometimes all effort miht fail to fin! the riht result.
As asso&iate! with e/ery pro5e&t1 time an! money were the ma5or limitations
with pro5e&t.
The &on&lusions arri/e! at1 are -ase! on a /ery less e,perien&e of the
resear&her in this fiel!.
24
C7APT ER 9 III
MA#;3ACT;RI#4
PROCE00 @
=AMA7A
PRO:;CT 8I#E I#
I#:IA
25
M'n"5'c",$ng P,&cess
I=MHs Manufa&turin fa&ilities &omprises of ' state*of*the*art Plants at * 3ari!a-a!
(7aryana" an! 0ura5pur (;ttar Pra!esh". Currently +( mo!els roll out of the two
=amaha Plants.
The infrastru&ture at -oth the plants supports pro!u&tion of motor&y&les an! itHs
parts for the !omesti& as well as o/ersees mar%et. At the &ore are the 2*0 an! TPM
a&ti/ities that fuel our aile Manufa&turin Pro&esses. <e ha/e In*house fa&ility for
Ma&hinin1 <el!in pro&esses as well as finishin pro&esses of Ele&troplatin an!
Paintin till the assem-ly line.
As an En/ironmentally sensiti/e orani.ation we ha/e the &on&ept of NEn/ironment*
frien!ly te&hnoloyN inraine! in our Corporate Philosophy. The Company -oasts of
effluent Treatment plant1 Rain water * 7ar/estin me&hanism1 a moti/ate!
forestation !ri/e. The I0(*+A((+ &ertifi&ation is on the an/il * early ne,t year. All our
en!ea/ors i/e us reason to -elie/e that sustaina-le !e/elopment for =amaha will
not remain merely an i!ea in pipeline.
<e -elie/e in ta%in &are of not only =our Motorin #ee!s -ut also the nee!s of
3uture 4enerations to &ome.
P,&%"c$&n E55$c$enc-
26
Re&oni.in &hanin nee!s an! respon!in to them in a spee!y fashion requires
a ne/eren!in pursuit of pro!u&tion effi&ien&y1 whi&h is also an important element
=amaha Motor points to in its &reation of hih*quality pro!u&ts. That element is also
pursue! /iorously in &ountries worl!wi!e where =amaha has pro!u&tion -ases. In
or!er to raise ea&h of those -ases to a uniformly hih le/el1 impro/ements in
pro!u&tion manaement te&hnoloy are -ein promote! at the -ases in ea&h
&ountry. At the same time1 we ha/e esta-lishe! a system of international !i/ision of
manufa&turin1 an! a lo-al information networ% has -een set up to ma%e
&rosstra!in possi-le.
Aluminum !ie &ast frames ena-le a lare !e&rease in the num-er of parts1 alon
with a &orrespon!in re!u&tion in the num-er of wel!in pro&esses an!
manufa&turin personnel nee!e!
Ea&h an! e/ery employee at pro!u&tion -ases aroun! the worl! -e&omes im-ue!
with the =amaha philosophy of ma%in only the hihest quality pro!u&ts
Rese',c) 2 De+e*&3men
C,e'$ng A+'*"eB )' s",3'sses c"s&me, eC3ec'$&ns
27
Countless !esins are !rawn with the aim of a!!in new polish to the sensiti/ities
of the &ustomers an! &reate new /alue in the pro&ess
<e -elie/e that our approa&h of first Olearnin from the mar%etP is a /ital aspe&t of
R@: (Resear&h an! :e/elopment". As a &ompany that supplies pro!u&ts on a
worl!wi!e -asis1 =amaha Motor has esta-lishe! R@: fa&ilities in the ma5or reional
mar%ets. Ea&h of the fa&ilities listens &losely to the nee!s of the in!i/i!ual mar%ets1
a&&urately assessin the &on!itions an! applyin the results to the &reation of new
pro!u&ts. Communi&atin with &ustomers lets us &at&h the hints they pro/i!e
qui&%ly.
Three*!imensional !esin !ata ma%es possi-le the pre&ise shapes to repro!u&e
&omple, hull forms
YAMAHA C,'5sm'ns)$3

28
P,&%"cs
Brinin people new 5oy Brinin new fulfillment to peopleMs li/es

Tec)n&*&g-
To -e =our Only One -ran!1 always a step ahea!1 always the stan!out

M'n"5'c",$ng
7iher1 ultimate quality 9 Re*e,aminin the essentials of pro!u&t &reation
29
P,&%"c 1$ne $n INDIA

30

Tec)n&*&g- &5 YAMAHA

ItMs the =amaha 0pirit to always ta%e the ne,t step forwar!1 to ta%e on the
&hallenes that raise the -ar an! i/e -irth to new te&hnoloies that only
31
=amaha Motor &an offer1 te&hnoloies that &reate new /alue that !i!nMt e,ist
-efore. <e are usin inno/ati/e thouht to ta%e on the issues of en/ironmental
frien!liness1 to fin! attra&ti/e new features an! ways to impro/e safety. <e are
wor%in to fin! answers one after another for a wi!e rane of issues.

The Challene to Be O0mallP

The Challene to Create 0omethin OCompletely #ewP

The Challene of the 3uture

32
CHAPT ER D V
=AMA7A =Q3 R*+2
T7E 3IR0T
0;PER BI$E I#
I#:IA
33
YAMAHA Y8F0R15
=AMA7A =Q3*R+2 (BI$E O3 T7E =EAR '((E"
Con&ept
R'c$ng Ins$nc4 0 P'ss$ng &n )e AR se,$esB DNA 0
* 7uma&hine Te&hnoloies @ 0ensual Ra&in 3orm *
The =Q3*R+ an! =Q3*RF are equippe! with un!er &owls that are -ase! on the
imae of a !iffuser1 to i/e them the -est form for aero*manaement. These are not
&owls for simply en&losin the enine1 -ut forms &ompose! of -la!e surfa&es that
a&ti/ely &ontrol airflow. This spirit has -een !ire&tly inherite! -y the =Q3*R+2.
O7armony -etween ri!er an! ma&hine.P =AMA7AHs 7uman Te&hnoloy in/ol/es
stu!yin the form of the motor&y&le a&tually in motion with the ri!er on it. The R
series is the em-o!iment of +" a wi!e frontal spa&e that prote&ts the ri!er1 '" an
easy to ri!e seatin area that i/es ri!ers the free!om of mo/ement an! allows
them to steer effe&ti/ely1 C" the lamorous tail treatment that ta%es into a&&ount the
manaement of airflow -ehin! the ri!er1 an! A" a sensual ra&in form that -rins all
C of these elements toether in a harmonious pa&%ae. These &hara&teristi&s ha/e
-een splen!i!ly repro!u&e! in the =Q3*R+2.
34
A!!itionally1 the !esins were !e/elope! in the same mo!elin room where =Q3*
R+ !esiners wor%e!. Information was share!1 ensurin that the R lineae woul!
-e transmitte!. In a!!ition1 the mo!el also in&orporates a multitu!e of a!5ustments
for the In!ian mar%et in&lu!in seat shape that allows for tan!em ri!in (interate!
with the main seat"1 tan!em rips that are easy to rip an! also &ontri-ute to the
supersport !esin1 an! a ri!in position that ta%es into a&&ount &omfort1 et&. In
other wor!s1 the =Q3*R+2 is &hara&teri.e! -y a hy-ri! !esin that &om-ines the
worl!*&lass !esin of the ORP series with lo&ali.e! fun&tions. The =Q3*R+2 was
&reate! to lea! the supersport &ateory in In!ia.
Fe'",es
Enine
* 8iqui!*&oole!
* :iA0il Cylin!er
* 3uel In5e&tion
* Chassis
* :elta-o, 3rame
* 8in%e! type Mono&ross suspension
* :esin
* The NRN :esin
* Ri!in :ynami&s
* 7uma&hine Te&hnoloy
Des$gn
H"m c)$ne Tec)n&*&g- 0 A s)',3 5&,m )' c"s ),&"g) '$,4 In)e,$$ng )e AR
se,$esB gene4
35
=Q3*R+ an! =Q3*RF are equippe! with un!er &owls that are -ase! on the imae of
a !iffuser1 to i/e them the -est form for aero*manaement. These are not &owls for
simply en&losin the enine1 -ut forms &ompose! of -la!e surfa&es that a&ti/ely
&ontrol airflow. This spirit has -een !ire&tly inherite! -y =Q3*R+2.
O7armony -etween ri!er an! ma&hine.P=AMA7AMs 7uma&hine Te&hnoloy in/ol/es
stu!yin the form of the motor&y&le a&tually in motion with the ri!er on it. The R
series is the em-o!iment of +" wi!e frontal spa&e that prote&ts the ri!er1 '" easy to
ri!e seatin area that i/es ri!ers the free!om of mo/ement an! allows them to
steer effe&ti/ely1 C" the lamorous tail treatment that ta%es into a&&ount the
manaement of airflow -ehin! the ri!er1 an! A" a se,y ra&in form that -rins all C
of these elements toether in a harmonious pa&%ae. These &hara&teristi&s ha/e
-een splen!i!ly repro!u&e! in =Q3*R+2.
36
ARB Des$gn
3or e,ample1 =Q3*RF shows a stron -o!y line that sprins up in a sinle line from
the rear a,le to the pi/ot an! then to the hea! pipe. This is a /isual e,pression of
the straiht shape of the :elta-o, frame. These elements are a /isual e,pression of
Oframe rii!ity.P 6iewe! from the si!e1 the shape &reate! -y the si!e panel an! the
upper surfa&e of the tan% &reates an impression of the &enter of ra/ity shiftin to
37
the front tire. This is a /isual representation of how the front tire rips the roa! in its
sporty runnin performan&e. #ee!less to say1 =Q3*R+1 with its athleti& -uil!1 is also
a /isual e,pression of performan&e. A &hara&teristi& of the R series is that1 when
you /iew the ma&hine1 you et a sense of its &on&ept an! performan&e.
This philosophy has -een fully transmitte! to =Q3*R+2. An important point to note is
that this motor&y&le is not a s&ale!*!own /ersion of =Q3*R+ or =Q3*RF. =Q3*R+2Ms
!esin is -ase! on ha/in an e,&ellent enine &oolin metho!.
The shape of the &owlin aroun! the ra!iator area was !etermine! so that the
shapes of the air inta%e area an! the rear outlet area where the air is s&oope! out
are optimi.e! to impro/e ra!iator effi&ien&y. As for the outlet area1 the mi!*&owl
area was !esine! usin s&ulpturin C: metho!s to &reate a three !imensional
shape with a sense of /olume. This resulte! in an outlet area throuh whi&h air is
!ire&te! outwar!s with minimal resistan&e. <e were a-le to present the new R
series also in terms of !esin1 an! we ha/e -een a-le to ma,imi.e the performan&e
of the liqui! &oole! enine1 whi&h will -e a first for the In!ian mar%et.
<hen /iewe! from the front1 it i/es a sense of /olume that seems well -eyon! its
+2(&& !ispla&ement. This !oes not simply mean that it is /oluminous1 -ut that it is
roun!e! in the Art of Enineerin whi&h transforms fun&tion into art.
38
The lin%e! mono&ross suspension &onsists of a lin% me&hanism san!wi&he!
-etween the rear arm an! &ushion unit to &reate &hanes in the le/er ratio -ase! on
the le/er effe&t. <hen the sho&% a-sor-er is almost fully e,ten!e!1 the le/er ratio is
hih an! therefore the sprin is soft1 an! the !amper wor%s softly as well. As the
sho&% a-sor-er stro%es in1 the le/er ratio ra!ually !e&reases an! the sprin rate
in&reases. E/entually1 when it is nearly fully stro%e! in1 the le/er ratio -e&omes
small an! the sprin -e&omes har! an! stron. The !amper also -e&omes har!. By
ma%in &hanes to the le/er ratio in this way1 we were a-le to a&hie/e soft ri!in
&omfort as well as e,&ellent !ampin un!er intense loa! &on!itions.
The optimi.ation of the frame an! rear arm rii!ity of the :elta-o, 3rame &om-ine!
with the effe&ts of the lin%e! type mono&ross suspension a&hie/e oo! ri!in
&omfort1 aile han!lin1 an! turna-ility1 har!ly e/er &ausin -ottomin out.
As the heir to the =AMA7A R series1 =Q3*R+2 has inherite! the seriesM aile
han!lin performan&e.
39
The :elta-o, frame was &ommer&iali.e! -ase! on the e,perien&e an! %now*how
a&&umulate! throuh =AMA7AMs in/ol/ement in Moto 4P sin&e the early +)E(s.
This type of frame is &urrently use! in =AMA7AMs R series of sport mo!els. The
enine is mounte! on rii! supportsR one on the hea! si!e an! two on the &ase
si!eR so that the enine itself -e&omes a stru&tural mem-er &ontri-utin to -o!y
strenth an! rii!ity. The enineMs low /i-ration ma%es rii! supports possi-le1
ensurin low /i-rations an! e,&ellent -alan&e of rii!ity. Torsional rii!ity refers to
the frameMs resistan&e to !eformation when a twistin for&e is applie! to the pi/ot
with the frameMs hea! pipe hel! in pla&e.
A!!itionally1 the use of a A*/al/e &om-ustion &ham-er (a &om-ustion &ham-er with
' inta%e an! e,haust /al/es ea&h" has allowe! !esiners to layout the spar% plu at
the &enter of the &om-ustion &ham-er for -etter flame propaation. This also
in&reases the total /al/e area relati/e to the '*/al/e &ham-ers for impro/e!
inta%e?e,haust effi&ien&y (/olumetri& effi&ien&y". =Q3*R+2 is fitte! with a
hemispheri&al A*/al/e &om-ustion &ham-er1 a &onfiuration that allows inta%e an!
e,haust /al/es to -e lai! out in the smallest si.e possi-le.
:iA0il Cylin!ers are all*aluminum &ylin!ers ma!e -y =AMA7AMs proprietary
aluminum !ie &astin te&hnoloy. An aluminum alloy with '(G sili&on &ontent is
use! to &reate a /ery har!1 relia-le &ylin!er surfa&e1 ma%in &on/entional iron
slee/es o-solete. As a result1 the entire &ylin!er &an -e ma!e of aluminum1 a -etter
40
&on!u&tor of heat1 whi&h means the &ylin!er !eli/ers -etter heat !issipation an!
less weiht. (AluminumMs heat &on!u&ti/ity is C.+ times that of iron."
=Q3*R+2 is equippe! with this all*aluminum &ylin!er &alle! the :iA0il Cylin!er an!
a fore! piston1 the same type of piston use! in =AMA7AMs supersport -i%es. The
fa&t that -oth the piston an! &ylin!er of =Q3*R+2 are all*aluminum ensures
e,&ellent heat !issipation1 eliminates heat*in!u&e! enine power loss1 an! helps
impro/e fuel effi&ien&y. The :iA0il Cylin!er is i/en a spe&ial surfa&e treatment to
pre/ent oil e/aporation from the &ylin!erMs surfa&e an! impro/e oil &onsumption.
The &ylin!er also has e,&ellent har!ness an! is &onsi!era-ly resistant to wear
&ompare! to &on/entional iron slee/es.
Eng$ne
1$:"$%0c&&*e%
3irst In!ia*ma!e mo!el with &oolin metho! in the In!ian mar%etL 8iqui!*&oole!
enines pro/i!e sta-le performan&e1 re!u&e /i-rations1 an! offer a hih quality ri!e.
One &hara&teristi& of =Q3*R+2Ms new enine is that it is liqui!*&oole!. The enine is
surroun!e! -y a water 5a&%et in whi&h &oolant liqui! &ir&ulates to &ool the enine.
<hile this metho! is wi!ely use! in automo-iles an! lare &apa&ity motor&y&les1
there are /ery few e,amples of motor&y&les of this &lass !ue to in&rease! weiht
from &omponents su&h as ra!iators. =Q3*R+2 uses a spe&ial &ompa&t an!
lihtweiht aluminum ra!iator an! a -o!y !esin that utili.es airflow for heat
!issipation. This has ena-le! us to &reate a lihtweiht1 &ompa&t -o!y while
retainin its sta-le performan&e.
41
S3ec$5$c'$&ns
:rawin on +( years of =Q3 series !e/elopment with a new fuel*in5e&te! enine
an! :elta-o, frame The new =Q3 R+2 in/ites you to Oen5oy ri!inP
Eng$ne -3e 8iqui!*&oole!1 A*stro%e1 0O7C1 A*
/al/e
C-*$n%e, ',,'ngemen 0inle &ylin!er
D$s3*'cemen +A) .E&&
B&,e 2 S,&6e 2DS2E.Dmm
C&m3,ess$&n ,'$& +(.A>+
M'C$m"m 3&9e, +DP0 ? E12((rpm
M'C$m"m &,:"e +2 #.m ? D12((rpm
S',$ng s-sem Ele&tri& 0tart
1"#,$c'$&n wet sump
Eng$ne &$* c'3'c$- +.( liters
F"e* 'n6 c'3'c$- +' liters
F"e* s"33*- s-sem Ele&troni& fuel in5e&tion
Ign$$&n s-sem T.C.I
C*"c) -3e Constant*mesh wet multi*plate
T,'nsm$ss$&n -3e Return type F*spee!
42
7e', ,'$&s +stT'.ECC1 'n! +.ED21 Cr!>T+.CFA1
AthT+.+AC1 2thT(.)2D1 FthT(.EA
F,'me -3e :elta-o, 3rame
C'se, E T,'$* 'FU ? +((mm
T$,e s$<e (F,&n E Re',! E(?)(*+D ? +((?E(*+D
B,'6e -3e (F,&n E Re',! 7y!rauli&1 sinle !is& (3ront ? Rear"
S"s3ens$&n -3e (F,&n E Re',! Teles&opi& ? 8in%e! type Mono&ross
He'%*$g) +'6C2< ? C2<C2<
O+e,'** *eng) C 9$%) C )e$g) +1))2mm , FD(mm , +1(D(mm
Se' )e$g) D)(mm
W)ee*#'se +1')(mm
M$n$m"m g,&"n% c*e','nce +F(mm
D,- 9e$g) E C",# 9e$g) +'(% ? +C+%
O)e, 150 cc #$6es $n INDIA
F,&m YAMAHA
43
F80 S (@;.>;0 eC S)&9,&&m. De*)$!
F'<e, (@F.500 eC S)&9,&&m. De*)$!
F08 (5G.500 eC S)&9,&&m. De*)$!
F,&m BA=A=
P"*se,0150cc (@0.;50 eC s)&9,&&m. De*)$!
F,&m TVS
44
A3'c)e ,, 150cc (55.;50 eC s)&9,&&m. De*)$!
A3'c)e ,, 1@0cc (5G.500 eC s)&9,&&m. De*)$!
F,&m HERO0HONDA
He,&0)&n%'0c#<0eC,eme0'50> (5F.500 eC s)&9,&&m. De*)$!
Comparison with other -i%es in +2(&& sement
45
<ith the release of =amaha R+2 in In!ia1 the fiht for OBest +2( && -i%eP Title will &hane
han!s from Apa&he RTR to =amaha R+2. At least on papers1 =amaha R+2 seems to -e
-est in this &ateory. 8ets &ompare the fi/e premium +2(&& -i%es in mar%et.
Y'm')'
R15
H&n%'
Un$c&,n
A3'c)e
RTR
CBH
EC,eme
H"n6 B'('(
P"*s',
D$s3*'cemen
(cc!
1?I4G 1?I41 15I4F 1?I41 1?I41 1?I
M'C P&9e,
(BHP!
+F.) I
E2(( rpm
+C.C I
E((( rpm
+2.' I
E2(( rpm
+A.A I
E2(( rpm
+A.A I
E2(( rpm
+A.() I
E2(( rpm
M'C T&,:"e
(Nm!
+2.( I
D2(( rpm
+'.E I
22(( rpm
+C.+ I
F((( rpm
+'.E I
F2(( rpm
+'.E I
F2(( rpm
+'.D2 I
F2(( rpm
T&3 S3ee% +A2 %mph +(+ %mph ++E %mph ++( %mph ++( %mph +(' %mph
B&,e C S,&6e
(mm!
2D.( , 2E.D 2D.C , 2D.E F'.( , 2'.) 2D.C , 2D.E 2D.C , 2D.E #a
C&&*$ng
S-sem
8iqui!
Coole!
Air Coole! Air Coole! Air Coole! Air Coole! Air Coole!
7e', B&C F 0pee! 2 0pee! 2 0pee! 2 0pee! 2 0pee! 2 0pee!
S"s3ens$&n
F,&n
Teles&opi& Teles&opi& Teles&opi& Teles&opi& Teles&opi& Teles&opi&
S"s3ens$&n
Re',
Mono&ross
0uspension
Mono
0uspension
Monotu-e
in/erte!
4as fille!
sho, with
sprin ai!
0win arm
with
a!5usta-le
hy!rauli&
sho&%
a-sor-er
0win arm
with
a!5usta-le
as fille!
sho,
Triple rate
sprin1 as
assiste!
sho,
F"e* s"33*-
S-sem
Ele&troni&
fuel
in5e&tion
system
Car-urettor Car-urettor ?
Ele&troni&
3uel
in5e&tion
system
Car-urettor Car-urettor Car-urettor
C&m3,ess$&n
R'$&
+(.A>+ #A ).2>+ ).+>+ ).+>+ #A
B,'6e 0 F,&n :is& Bra%e :is& Bra%e :is& Bra%e :is& Bra%e :is& Bra%e :is% Bra%e
B,'6e 0 B'c6 :is& Bra%e :rum Bra%e :rum Bra%e :rum Bra%e :rum
Bra%e
:rum
Bra%e
T$,e 0 F,&n E(?)( * +D '.D2 * +E )( ? )( * +D +.E2 * +E '.D2 , +E #A
46
T$,e 0 B'c6 +(( ? E( *
+D
+(( ? )( *
+E
+(( ? E( * +E +(( ? )( *
+E
+(( ? +) 9
+E
+(( ? )(
F"e* T'n6
C'3'c$-
+' litres +C litres +F litres +'.C litres +'.A litres #A
We$g) +C+ % +AF % +CF % +AC % +AF % #A
1eng) (mm! +))2 '()2 '('( '(E( '(E(a #A
W$%) (mm! FD( D2( DC( DF2 DF2 #A
He$g) (mm! +(D( ++(( +(2( ++A2 +()2 #A
W)ee*#'se
(mm!
+')( +CA( +C(( +C'2 +C'2 +C'(
7,&"n%
C*e','nce
(mm!
+F( #A +E( +A2 +A2 #A
3rom the a-o/e spe& &omparison =amaha R+2 seems to -e the &lear winner. Other
two important fa&tors whi&h will !e&i!e its su&&ess in In!ia are Pri&e @ Mileae.
Pri&e is -ein reporte! as E(*E2 thousan! an! Mileae is &laime! to -e aroun! A(.
8ets see how thins wor% out.
47
C7APT ER 9 6
3ACT0
A#: 3I#:I#40
Mar%et 0hare of =amaha in <orl! Mar%et (Bi%es"*
48
'C.D
+'.C
+2.F
'2.A
E.)
+A.+
Mar%et 0hare
=amaha
Mar%et 0hare of =amaha in In!ian Mar%et (Bi%es"*
Mar%et 0hare
+(.C
'E.F
CF.2
E.A
F.2
+.F
E.+
=amaha
Ba5a5
7ero7on!a
T60
7on!a
Importe!
Others
E!u&ation or O&&upation
YOUN7ESTERS A7ED PERSON WORKIN7 PEOP1E
Y8F R015 'C ( (
PU1SAR C( +' +(
CB8 E ( +'
APACHE +F ' D
F$g",e/ 0@41/ E%"c'$&n &, Occ"3'$&n &5 )e Res3&n%ens
(
2
+(
+2
'(
'2
C(
C2
=Q3R*+2 P;80AR CBQ APAC7E
=O;#4E0TER0
A4E:PER0O#
<OR$I#4PEOP8E
Criterion of 0ele&tin A Bi%e
1OOKS PRICE MI1A7E
YOUN7ESTERS A( ( (
A7ED PERSON +( C( '(
WORKIN7 PEOP1E +( ( +(
F$g",e/ 0 @4;/ C,$e,$&n &5 Se*ec$ng A B$6e
49
(
2
+(
+2
'(
'2
C(
C2
A(
A2
8OO$0 PRICE MI8A4E
=O;#4E0TER0
A4E:PER0O#
<OR$I#4PEOP8E
Me!ia -y whi&h Respon!ents &ome to %now a-out the Company
Y8F R015 PU1SAR CB8 APACHE
E*ec,&n$c Me%$' +' +( +( F
P,$n Me%$' E +( +' +A
An- &)e, E +2 2 +(
F$g",e/ 0 @4>/ Me%$' #- 9)$c) Res3&n%ens c&me & 6n&9 '#&" )e C&m3'n-
(
'
A
F
E
+(
+'
+A
+F
=Q3R*+2 P;80AR CBQ APAC7E
Ele&troni&Me!ia
PrintMe!ia
Anyother
Response rear!in the CompanyMs awareness a-out /arious
new Bi%eHs
YAMAHA BA=A= HERO HONDA TVS
YOUN7STERS 'A +' +A +(
A7ED PERSON C A C F
WORKIN7 PEOP1E E +( +' +A
F$g",e/ 0 @4?/ Res3&nse ,eg',%$ng )e C&m3'n-Js '9',eness '#&" +',$&"s
ne9 B$6esJ
50
(
2
+(
+2
'(
'2
C(
=AMA7A BAJAJ 7ERO
7O#:A
T60
=O;#40TER0
A4E:PER0O#
<OR$I#4PEOP8E
Response rear!in the CompanyMs after sale 0er/i&es
YAMAHA BA=A=
HERO
HONDA TVS
AFTER SA1ES SERVICE +' A( A2 'C

F$g",e/ 0 @45/ Res3&nse ,eg',%$ng )e C&m3'n-Js '5e, s'*e Se,+$ces
A3TER0A8E00ER6ICE
(
2
+(
+2
'(
'2
C(
C2
A(
A2
2(
=AMA7A BAJAJ 7ERO
7O#:A
T60
A3TER0A8E0
0ER6ICE
Response rear!in the Performan&e of Bi%e
YAMAHA BA=A=
HERO
HONDA TVS
PERFORMANCE A( C( '2 '2
F$g",e/ 0 @4@/ Res3&nse ,eg',%$ng )e Pe,5&,m'nce &5 B$6e
51
PER3ORMA#CE
(
2
+(
+2
'(
'2
C(
C2
A(
A2
=AMA7A BAJAJ 7ERO
7O#:A
T60
PER3ORMA#CE
A/aila-ility of 0pare Parts
YAMAHA BA=A=
HERO
HONDA TVS
AVAI1ABI1ITY OF
SPARE PARTS +( C2 A2 C(
F$g",e/ 0 @4F/ A+'$*'#$*$- &5 S3',e P',s
CustomerMs thin%in rear!in swit&hin from re&ent Bi%e.
YAMAHA BA=A= HERO HONDA TVS
SWITCHIN7 THOU7HTS
OF A CONSUMER +( C( C2 A2
F$g",e/ 0 @4G/ C"s&me,Js )$n6$ng ,eg',%$ng s9$c)$ng 5,&m ,ecen B$6e4
0<ITC7I#4T7O;47T0O3ACO#0;MER
(
2
+(
+2
'(
'2
C(
C2
A(
A2
2(
=AMA7A BAJAJ 7ERO
7O#:A
T60
0<ITC7I#4
T7O;47T0O3A
CO#0;MER
52
C7APT ER 9 6II
0<OT
53
STREN7THS
Top of the <orl! Te&hnoloy
4oo! R @ : 0upport
0tron 3inan&ial Bea%*up
<orl! Class 0ystem implementation.
<or%ers Parti&ipation Manaement.
Commitment of the top manaement.
6elentino Rossi Moto 4P &hampion as a Bran! Am-assa!or.
WEAKNESSES
#ot a 8are #etwor% in In!ia.
8a&% of 0er/i&e 0upport.
ENVIRONMENTA1 OPPORTUNITIES
There is /ast opportunity in Bi%e -usiness in In!ia.
In!ia is the 0e&on! 8arest Bi%e 0ellin Country.
Most of people in In!ia are youn
ENVIRONMENTA1 THREATS
Competitors li%e Ba5a5 @ 7ero*7on!a.
Chanes in 4o/t. Poli&ies li%e ta,ation et&.
Only =oun Customer Taret
Petrol Pri&e are reularly 7i%e
54
C7APT ER 9 6III
CO#C8;0IO#
55
CONC1USION
=amaha has ha! to mo/e towar!s an! in&reasin mar%etin orientation.
Company &an no N0ale what it pro!u&esN it has to pro!u&es what it &an sale.
:etermination of what &an -e sol! an! how it &an -e sol! in/ol/es listin to a user
@ un!erstan!in his -eha/ior. 4rowin &apa&ity ha/e also in&rease! the si.e of the
larest mar%et1 the !istan&e -etween pro!u&er an! &onsumer has in&rease! in the
s&enario mar%etin resear&h has pro/i!e an effe&ti/e tool in !eterminin user
-eha/iour in the -i%e In!ustry.
O+e,'** O#se,+'$&n
=amaha has oo! position in the mar%et &omparin last !e&a!e -ut its pri&e is /ery
hih. 0o !e&rease the pri&e in &omparin to its &ompetitors.
+. =amaha has appro, +(.CG mar%et share.
'. ItHs a!/ertisement is -est.
C. Vuality is no !ou-t -est.
A. Pri&e is /ery hih -ut they !o 5usti&e with their pro!u&t.
56
C7APT ER 9 IJ
RECOMME#:ATIO#0
@
0;44E0TIO#0
57
RECOMMENDATIONS
:urin this pro5e&t report =amaha I ha/e stu!ie! the /arious aspe&t of the
manaement1 itHs fun&tions an! importan&e an! was a totally a new e,perien&e for
me an! for whi&h rateful to e/ery-o!y in =amaha -efore &on&lu!in my report. I
woul! li%e to ma%e some re&ommen!ations.
The &ompany shoul! try to &reate a ;nique sellin preposition to their pro!u&t an!
shoul! ma%e the &ustomer to feel nee!ful for that. The &ompany shoul! open its
own outlets in or!er /arious !istri&ts of its mar%ets an! there it &an !ire&tly rea&h
&ustomers an! that &oul! ha/e a positi/e effe&t on the &ompanyHs -ottom lines1 as
this woul! remo/e the mi!!lemen.

C&ns"me, '9',eness
=amaha shoul! &reate :ealer awareness (rear!in itHs -ran!" to enhan&e the sale
of =amaha in rural areas.
Me)&%&*&g- 5&, C,e'$ng De'*e, '9',eness/
=amaha shoul! arrane te&hni&al seminars1 le&tures for ar&hite&ts Company1
Te&hnoloi&al enineers. In lo&al lanuae trainin prorams shoul! -e arrane! in
rural an! ;r-an Area.
58
SU77ESTIONS
+. Company shoul! pro/i!e the oo! -i%es in affor!a-le pri&es.
2. :eli/ery time shoul! -e qui&% for those !ealers who are in rural areas.
C. Company shoul! pro/i!e ift to &ustomer a&&or!in pur&hasin
&apa&ity.
A. There shoul! -e oo! s&hemes for retailers.
2. A!/ertisement shoul! -e more appealin.
F. Taret for only youn &ustomer
7. Petrol pri&e are reularly hi%e so !e/elopment of -i%e on the hih
mileae
59