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    The document describes three approaches to new product development and consumer screening: 1) Technology-driven, which focuses on technological needs and feasibility before business analysis. 2) Competition-driven, which conducts market and competitor analysis before product development. 3) Consumer-driven, which uses consumer and lab testing as well as test marketing to identify concepts before commercialization and business analysis.

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    The document describes three approaches to new product development and consumer screening: 1) Technology-driven, which focuses on technological needs and feasibility before business analysis. 2) Competition-driven, which conducts market and competitor analysis before product development. 3) Consumer-driven, which uses consumer and lab testing as well as test marketing to identify concepts before commercialization and business analysis.

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    © All Rights Reserved
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    12 views1 page

    3NPProcess PDF

    Uploaded by

    arivvvvvv
    The document describes three approaches to new product development and consumer screening: 1) Technology-driven, which focuses on technological needs and feasibility before business analysis. 2) Competition-driven, which conducts market and competitor analysis before product development. 3) Consumer-driven, which uses consumer and lab testing as well as test marketing to identify concepts before commercialization and business analysis.

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    of 1

    I.-IGURE 3_15: Three appr<l ache.

    s to the new producl pro(ess


    devel opment
    and
    consumer screeni ng
    I
    t _
    I
    I
    t_
    Technol ogy
    needs and
    appl i cat i on
    Technol ogi cal
    and engi neer i ng
    f easi bi l i t y
    Busi ness
    anal ysi s
    Product
    devel opment
    Commer ci al i zat i on
    Technol ogy
    dri ven
    Compet i t i on
    dr i ven
    Consumer
    dri ven
    Consumer/ Lab
    t est i ng
    Test
    mar ket i ng
    Mar ket
    anal ysi s
    Concept
    i dent i f i cat i on
    and scr eeni ng
    Commer ci al i zat i on
    Busi ness
    anal ysi s
    Advanced
    devel opment
    Com mer ci al i zat i on
    Prot ot ype
    devel opment
    Pr oduct i on
    t est i ng
    Sr - . r ur ce. Booz. Al l en & l l ami l l on, l ' l ew Pt t t uct s Mana' i enet t t
    l or t he' 980s
    Pt a"e l r ' caQo' 1981)

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