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#" Do you on!ume $evera%e!&
#" 'e!
(" No
)" *hih type of $evera%e! do you on!ume&
#" Ener%y drin+!
(" Cola
)" ,uie!
-" Mil+ and Dairy.$a!ed /evera%e!
0" /ottled *ater
1" 2oda Mil+
3" Coffee
4" Canned Cold Drin+!
5" 6ave you on!umed !oda mil+ in the la!t ( wee+!&
#" 'e!
(" No
ATTITUDE & IMAGE
7lea!e tell that how !tron%ly you a%ree or di!a%ree to the followin% !tatement!
Statements
Strongly
Agree
Agree Neutral Disagree Strongly
Disagree
#"
#
2oda mil+ i! refre!hin% 0 - ) ( #
("
(
2oda mil+ i! %ood for health
0 - ) ( #
)"
)
2oda mil+ i! %ood in ta!te
0 - ) ( #
-"
-
2oda mil+ availa$le in the mar+et i! of %ood
8uality 0 - ) ( #
0"
0
2oda mil+ i! ea!ily availa$le in mar+et
0 - ) ( #
1"
1
2oda mil+ help! in di%e!tion 0 - ) ( #
3"
3
2oda mil+ i! ontaminant free 0 - ) ( #
4"
4
2oda mil+ availa$le in the mar+et provide!
%ood value for money
0 - ) ( #
5"
5
I prefer homemade !oda mil+ to that
availa$le in the mar+et
0 - ) ( #
On a !ale of # to 09 # $ein% the lea!t prefera$le and 0 $ein% the mo!t prefera$le9 what harateri!ti! do you thin+
are important in a an of old drin+!&
Statements
Strongly
Agree
Agree Neutral Disagree Strongly
Disagree
#" Innovative De!i%n # ( ) - 0
(" 2i:e # ( ) - 0
)" ;!e of natural in%redient! # ( ) - 0
-" /rand availa$ility with retailer! # ( ) - 0
0" Good ta!te # ( ) - 0
1" Attrative adverti!ement # ( ) - 0
3" 7arent $rand # ( ) - 0
4" Life of the produt # ( ) - 0
5" # ( ) - 0
#<" # ( ) - 0