Q1 DO YOU CONSUME BEVERAGES

YES 100%
NO -
Q2 TYPE OF BEVERAGE CONSUMED
1 ENERGY DRINKS 57%
2 COLA 83%
3 JUICES 93%
4 MILK AND DAIRY 63%
5 BOTTLED WATER 67%
6 SODA MILK 73%
7 COFFEE 50%
8 CANNED COLD DRINKS 63%
R1 R2 R3 R4
1 ENERGY DRINKS 0 0 1 1
2 COLA 1 0 1 1
3 JUICES 1 1 1 1
4 MILK AND DAIRY 0 1 1 1
5 BOTTLED WATER 0 1 1 1
6 SODA MILK 1 0 1 1
7 COFFEE 0 0 0 1
8 CANNED COLD DRINKS 0 0 1 1
LASSI DODH 7UP DODH PEPSI DODH ROOH AFZA 7UP LEMONADE
R5 R6 R7 R8 R9 R10
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 0
0 0 1 1 1 1
1 1 1 1 0 1
1 1 1 1 0 0
1 1 1 1 0 0
MINT LEMONADE PINACOLADA ICE TEA FLAVORED MILK SHAKES/ FRESH JUICES
R11 R12 R13 R14 R15 R16 R17 R18 R19
1 0 0 1 0 1 1 1 1
1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1
1 0 1 1 0 1 1 1 0
1 1 0 0 0 1 1 1 1
1 0 1 1 0 1 1 1 1
1 0 0 0 0 1 1 1 0
1 1 0 0 0 1 1 1 1
R20 R21 R22 R23 R24 R25 R26 R27 R28
0 0 0 0 0 1 1 1 0
1 0 1 0 1 1 1 1 1
1 1 1 1 1 1 1 1 1
1 1 0 0 0 1 1 1 0
1 1 1 1 1 1 1 0 0
1 0 1 1 1 1 1 1 0
1 1 1 1 0 1 1 0 0
1 1 0 0 1 1 1 1 1
R29 R30
LASSI
REFRESHING HEALTHY TASTE AVAILABILITY
r1 4 4 5 4
r2 2 5 5 3
r3 1 3 2 3
r4 5 5 5 2
r5 5 4 4 5
r6 1 1 4 2
r7 5 4 4 4
r8 2 4 4 3
r9 2 5 4 4
r10 4 4 3 3
r11 4 4 4 3
r12 4 2 2 2
r13 4 5 5 2
r14 5 5 5 4
r15 4 1 5 3
r16 5 5 5 2
r17 5 4 5 3
r18 3 5 4 2
r19 4 3 3 2
r20 4 4 4 3
r21 4 5 2 1
r22 2 2 4 1
r23 4 5 5 3
r24 4 2 4 2
r25
r26
r27
r28
r29
r30
USAGE DAILY 2-3 TIMES A WEEK ONCE A WEEK ONCE A MONTH
LASSI 1 8 6 6
DODH 7UP 1 8 9 5
DODH PEPSI 6 1 3
DODH ROOH AFZA 3 3 4 4
FLAVORED MILK 2 3 6 1
SHAKES 11 13 3 1
USAGE DAILY 2-3 TIMES A WEEK ONCE A WEEK ONCE A MONTH
LASSI 3.85% 30.77% 23.08% 23.08%
DODH 7UP 3.85% 30.77% 34.62% 19.23%
DODH PEPSI 0.00% 40.00% 6.67% 20.00%
DODH ROOH AFZA 15.79% 15.79% 21.05% 21.05%
FLAVORED MILK 12.50% 18.75% 37.50% 6.25%
SHAKES 37.93% 44.83% 10.34% 3.45%
QUALITY CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE
5 3 5 4 3 3
3 2 3 3 4 3
4 5 3 3 3 3
3 3 4 5 4 5
4 4 4 4 4 5
3 2 2 2 1 2
5 3 5 5 4 4
4 4 4 2 4 2
3 3 3 5 5 5
3 2 3 3 3 3
3 3 3 3 3 3
3 3 4 2 2 3
5 5 5 5 3 4
5 5 4 5 4 4
5 5 5 4 2 5
4 5 5 5 2 4
4 5 5 2 3 4
2 3 3 4 3 4
4 4 5 4 3 5
3 3 3 5 5 4
3 2 5 3 3 2
1 1 1 1 2 4
4 3 5 4 4 5
3 2 3 3 2 4
TOTAL NO. OF RESPONDENTS
RARELY
5 26
3 26
5 15
5 19
4 16
1 29
RARELY
19.23%
11.54%
33.33%
26.32%
25.00%
3.45%
PACKAGING REFRESHING HEALTHY TASTE AVAILABILITY QUALITY
3 3.63 3.79 4.04 2.75 3.58
3
3
5
3
1
4
2
3
4
4
2
1
4
2
1
3
3
1
4
1
5
2
3
CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3.33 3.83 3.58 3.17 3.75 2.79
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY CONTAMINANT FREE
r1 5 3 5 4 5 5
r2 3 4 3 4 3 3
r3 4 1 3 4 4 4
r4 4 4 4 3 3 3
r5 5 3 3 4 4 4
r6 5 5 4 5 4 4
r7 3 4 4 2 2 3
r8 4 3 4 4 4 4
r9 1 3 5 5 4 4
r10 4 4 4 1 2 2
r11 4 1 5 4 4 3
r12 5 5 4 5 4 4
r13 5 5 5 4 5 5
r14 5 5 5 4 5 5
r15 5 5 5 4 5 5
r16 4 4 4 3 3 3
r17 5 4 4 4 5 5
r18 5 4 5 2 2 2
r19 4 4 4 5 4 3
r20 3 2 1 5 1 2
r21 5 5 5 3 3 4
r22 5 3 4 4 3 4
r23
r24
r25
r26
r27
r28
r29
r30
VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3 4 2 3 2
4 3 4 3 4
4 5 4 3 3
3 2 1 4 5
4 3 4 4 2
4 3 4 4 3
3 4 4 4 3
4 4 4 4 2
4 4 4 4 5
3 4 3 3 2
4 3 2 2 1
4 5 4 4 1
4 5 4 4 4
5 5 2 4 1
4 4 4 5 2
4 4 4 3 4
5 4 4 4 1
4 4 5 4 4
4 3 4 3 2
3 4 1 5 1
3 4 5 4 1
3 4 4 4 2
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY CONTAMINANT FREE VALUE FOR MONEY
4.23 3.68 4.09 3.77 3.59 3.68 3.77
NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3.86 3.50 3.73 2.50
REFRESHINGHEALTHY TASTE AVAILABILITY QUALITY
r1 2 4 3 4 3
r2 5 1 4 4 4
r3 1 1 1 2 1
r4 3 3 3 3 3
r5 5 5 5 4 5
r6 3 3 2 3 3
r7 5 4 4 4 5
r8 4 3 4 3 2
r9 4 4 3 5 4
r10 4 3 2 1 5
r11 5 4 5 3 4
r12
r13
r14
r15
r16
r17
r18
r19
r20
r21
r22
r23
r24
r25
r26
r27
r28
r29
r30
CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3 4 2 3 2 4
4 4 5 4 3 3
1 2 1 1 1 1
3 3 3 2 3 3
5 5 5 5 4 1
3 3 3 3 3 3
5 5 4 4 4 1
2 4 2 4 4 5
3 4 3 4 3 2
2 3 5 3 3 1
3 5 4 4 4 1
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY CONTAMINANT FREE
3.73 3.18 3.27 3.27 3.55 3.09
VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3.82 3.36 3.36 3.09 2.27
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY
r1 5 5 5 5 5
r2 2 3 3 4 3
r3 3 3 4 1 3
r4 1 3 1 3 3
r5 5 5 5 5 5
r6 4 2 3 4 4
r7 4 4 5 2 4
r8 4 4 5 2 2
r9 2 3 2 5 2
r10 4 4 4 3 3
r11 1 2 1 4 1
r12 4 5 5 5 5
r13 3 3 3 2 2
r14 3 4 5 1 3
r15 5 5 5 3 5
r16 5 5 5 4 5
r17 5 5 5 5 5
r18 3 4 4 3 5
r19 3 5 4 3 4
r20 3 3 3 4 4
r21 2 3 4 5 1
r22 5 5 5 2 5
r23 4 3 4 3 3
r24
r25
r26
r27
r28
r29
r30
CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
5 5 5 4 5 5
4 3 3 2 4 3
3 3 3 3 3 2
3 1 3 3 3 3
5 5 5 1 4 5
4 4 4 3 3 3
4 3 3 4 4 2
3 2 5 2 2 3
2 1 4 4 4 2
3 3 4 4 3 2
2 3 1 2 4 1
5 4 5 3 4 1
2 3 5 5 5 2
5 4 5 3 4 3
5 5 5 5 4 1
5 4 5 4 4 3
4 5 4 4 3 3
4 4 4 3 4 1
4 4 5 5 5 4
3 4 3 3 3 2
5 4 3 5 4 3
4 5 5 5 5 1
4 4 4 2 3 2
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY
3.48 3.83 3.91 3.39 3.57
CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE
3.83 3.61 4.04 3.43 3.78
PACKAGING
2.48
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY
r1 5 5 5 5 5
r2 4 4 3 4 4
r3 4 4 4 4 5
r4 3 4 4 3 4
r5 5 5 5 4 4
r6 5 4 5 4 4
r7 3 4 3 4 4
r8 4 3 2 1 3
r9 3 3 3 3 3
r10 4 3 5 3 5
r11 2 2 2 2 2
r12 2 4 5 4 4
r13 4 4 5 4 4
r14 5 4 1 3 4
r15 4 3 4 3 4
r16
r17
r18
r19
r20
r21
r22
r23
r24
r25
r26
r27
r28
r29
r30
CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
4 3 5 5 3 5
3 4 4 2 3 2
5 4 3 1 5 4
4 4 3 3 3 4
4 5 5 5 4 4
4 5 5 4 5 4
4 3 4 3 3 4
2 3 3 3 2 3
3 3 4 4 4 3
5 5 3 4 5 4
2 3 3 3 5 2
5 4 3 2 4 4
4 4 4 4 4 5
3 2 5 3 1 3
4 3 4 3 4 3
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY CONTAMINANT FREE
3.80 3.73 3.73 3.40 3.93 3.73
VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3.67 3.87 3.27 3.67 3.60
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY
r1 5 4 4 4 3
r2 4 4 5 4 5
r3 4 5 4 5 5
r4 5 5 3 3 3
r5 5 5 5 5 3
r6 4 1 5 4 5
r7 5 5 4 2 2
r8 5 5 5 5 4
r9 5 4 5 5 4
r10 4 4 5 5 4
r11 5 5 5 4 5
r12 4 4 4 4 5
r13 5 4 4 5 5
r14 5 5 5 5 5
r15 5 5 4 3 4
r16 4 3 3 3 2
r17 5 5 5 4 5
r18 4 5 4 3 5
r19 5 5 5 5 4
r20 5 5 4 4 5
r21 5 5 5 4 5
r22 5 4 5 3 5
r23 4 4 4 4 4
r24 3 5 4 3 3
r25 5 5 5 5 5
r26 2 5 4 3 3
r27 1 5 1 4 1
r28 5 5 5 5 5
r29 3 4 3 2 2
r30
CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3 2 4 4 2 3
4 4 5 2 3 3
5 5 3 4 1 4
2 3 5 4 3 3
3 3 5 4 3 5
1 4 1 5 4 4
5 4 5 3 4 1
4 4 4 3 3 3
3 4 5 3 4 5
4 4 4 3 4 3
5 5 5 5 5 1
2 5 5 2 3 3
3 4 4 5 5 3
4 4 4 4 4 5
2 4 5 5 3 2
2 3 4 3 3 3
5 4 5 5 4 5
5 5 5 3 4 3
4 3 5 5 5 5
5 4 5 5 4 3
3 5 5 4 4 1
4 5 3 5 5 3
4 3 4 4 2 1
2 4 5 3 3 1
5 5 5 5 5 4
2 3 5 2 4 2
5 2 5 3 5 1
5 5 5 5 5 4
2 3 5 2 4 1
REFRESHING HEALTHY TASTE AVAILABILITY QUALITY CONTAMINANT FREE
4.34 4.48 4.28 3.97 4.00 3.55
VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE PACKAGING
3.90 4.48 3.79 3.72 2.93
REFRESHING HEALTHY TASTE AVAILABILITY
LASSI 3.63 3.79 4.04 2.75
DODH 7UP 4.23 3.68 4.09 3.77
DODH PEPSI 3.73 3.18 3.27 3.27
DODH ROHAFZAH 3.48 3.83 3.91 3.39
FLAVORED MILK 3.80 3.73 3.73 3.40
SHAKES/JUICES 4.34 4.48 4.28 3.97
Ranking 77.34% 75.66% 77.76% 68.51%
Type % Consumed
Energy Drinks 56.67%
Cola 83.33%
Juices 93.33%
Milk & Dairy 63.33%
Bottled water 66.67%
Soda Milk 73.33%
Coffee 50.00%
Canned Cold Drinks 63.33%
QUALITY CONTAMINANT FREE VALUE FOR MONEY NUTRITIONAL VALUE DIGESTION PRICE
3.58 3.33 3.83 3.58 3.17 3.75
3.59 3.68 3.77 3.86 3.50 3.73
3.55 3.09 3.82 3.36 3.36 3.09
3.57 3.83 3.61 4.04 3.43 3.78
3.93 3.73 3.67 3.87 3.27 3.67
4.00 3.55 3.90 4.48 3.79 3.72
74.06% 70.72% 75.32% 77.35% 68.42% 72.47%
PACKAGING
2.79
2.50
2.27
2.48
3.60
2.93
55.25%