!

"#$ & '

Introduction: (Explain purpose and that individual responses are confidential pooled with others)

1a.ApproxlmaLely how many acres ls your farm? 8LAu/8LCC8u 8LLCW
under 3 acres 1
6-20 acres 2
21 - 100 acres 3
101 - 130 acres 4
131 - 239 acres 3
over 240 acres 6
uCn'1 knCW 7

1b.Cf LhaL, how many acres are used Lo grow lLems for sale?
under 3 acres 1
6-20 acres 2
21 - 100 acres 3
101 - 130 acres 4
131 - 239 acres 3
over 240 acres 6
uCn'1 knCW 7
1c. Whlch Lerms do you use Lo descrlbe your farmlng pracLlces? l'm golng Lo read a llsL of some examples. More Lhan
one may apply. ?ou may also add oLher Lerms afLer we read Lhe llsL. (lnLervlewers: lf farmers do noL know whaL a Lerm
means, sklp lL. lf Lhey are noL sure whaL caLegory Lhey fall lnLo, slmply ask Lhem Lo descrlbe Lhelr meLhods ln Lhelr own
words.) 8LAu LlS1/8LCC8u
racLlclng lnLegraLed esL ManagemenL 1
ConvenLlonal 2
CerLlfled Crganlc 3
ln LranslLlon 4
CerLlfled naLurally Crown cerLlflcaLlon 3
CLher (lease Speclfy)___________________________________________
lf yes Lo 1c Lo CerLlflcaLlon Crganlc or CnC, ask 1d
lf no Lo all cerLlflcaLlons under 1c, go Lo 1e quesLlon

1d. Pow long has your farm or buslness been cerLlfled? lease selecL one below.
Less Lhan 1 year
1 - 2 years
3 - 4 years
3 - 10 years
More Lhan 10 years

1e. Whlch sub-secLor do you prlmarlly operaLe ln? 8CvluL SPCWCA8u lease selecL all LhaL apply.
ualry 1
oulLry (meaL blrds) 2
8eef 3
ork 4
Lggs 3
Crops (gralns, legumes, ollseeds, eLc.) 6
8eekeeplng 7
rocessed and value-Added lood roducLs 8
PorLlculLure (vegeLables, frulL, flowers, herbs) 9
!"#$ & (

All of Lhe above 10
CLher, please speclfy __________________

2. Pow many ouLleLs are you selllng aL ln 2013? 8LAu/8LCC8u 8LLCW
Cne 1
2-3 2
4-3 3
6-7 4
More Lhan 7 3
3a. uo you use or have you consldered ouLleLs ln larger populaLlon cenLers such as !ackson, Moblle or new Crleans?
?es 1 ASk C. 38
no 2 Skl 1C C. 4

3B. Why ls LhaL? 8LAu/8LCC8u ALL 8LLCW
Close Lo Lhe farm/shorL Lravel dlsLance 1
ln my communlLy 2
Many/loLs of shoppers 3
Cood markeL/sLrong markeL 4
LsLabllshed markeL 3
Cood managemenL/manager 6
8easonable raLes/cheap raLes 7
llexlble markeL/can come and go 8
lalr LreaLmenL/farmer frlendly 9
llndlng cusLomers who wanL my producL 0
C1PL8 (LLASL SLCll?) __________________________________________ x
4. Pere ls a llsL of markeL growLh opporLunlLles. 1hlnklng of your buslness, please selecL for each lLem LhaL you use or
are wllllng Lo use ?es, no, noL Appllcable or uon'L know. 8CvluL SPCWCA8u/8LCC8u 8LLCW
?es no noL
Appllcable
uon'L
know
Selllng aL farmers' markeLs
Selllng Lhrough alLernaLlve channels such as:
CommunlLy SupporLed/Shared AgrlculLure, farm gaLe,
buylng clubs,

CreaLlon of value-added/processed producLs
Selllng Lo reLall e.g. supermarkeL, naLural food eLc.
Selllng Lo local, lndependenL resLauranLs
Selllng Lo lnsLlLuLlons, l.e. schools, hosplLals, daycare
cenLres, senlors resldences, eLc.

Selllng Lo peddlers
!"#$ & )



!"# %"%&'(#)*+ !(#'*#,- ,)./ +" 01
3. Pow long have you been selllng aL farmers markeL? 8LCC8u 8LLCW
0-2 years 1
over 2 years/ under 3 2
over 3 years 3

6. Pow dld you hear abouL Lhls markeL? uC nC1 8LAu
CLher farmers
AdverLlslng
MuAC/Ag organlzaLlon
uon'L remember
CLher (LLASL SLCll?) ____________________________________________________________
7.Pow many farmers' markeLs are you parLlclpaLlng ln 2013? uC nC1 8LAu
Cne 1
2-3 2
4-3 3
6-7 4
More Lhan 7 3

7b.Compared Lo 2012, ln 2013 were/are you golng Lo 8LAu 8LLCW
Same number of markeLs 1
More markeLs 2
lewer markeLs 3
nC1 ALlCA8LL/ 4

7c. And, overall ln 2013 have your LoLal markeL sales: 8LAu 8LLCW
lncreased 1
uecreased 2
8emalned sLable 3
8LluSLu 4
uCn'1 knCW 3

8. now, Lhlnklng abouL Lhe farmers' markeLs LhaL you have chosen Lo aLLend. WhaL are Lhe maln facLors LhaL you
conslder when chooslng a markeL? Are Lhere any oLhers? uC nC1 8LAu/8LCC8u ALL 8LLCW
Close Lo Lhe farm/shorL Lravel dlsLance 1
ln my communlLy 2
Many/loLs of shoppers 3
Cood markeL/sLrong markeL 4
LsLabllshed markeL 3
Cood managemenL/manager 6
8easonable raLes/cheap raLes 7
llexlble markeL/can come and go 8
lalr LreaLmenL/farmer frlendly 9
llndlng cusLomers who wanL my producL 0
C1PL8 (LLASL SLCll?) x
!"#$ & *


9. ln one senLence, whaL would you mosL llke markeL managers or resLauranL chefs Lo know abouL farm buslnesses llke
yours? (8C8L AnyLhlng else?)


10. Pave you Laken any classes offered by LxLenslon or MuAC or wenL Lo any meeLlngs LhaL have been offered Lo
farmers ln your area ln Lhe lasL Lwo years?
yes 1
no 2
noL sure 3


1hank you for much for your valuable Llme!