BILL & MELINDA GATES FOUNDATION

TOILETS BEFORE TEMPLES

CURRENT SITUATION
Rural India 80% lack access to sanitation facilities

600 million people defecating in the open

80% childrens stools are left in the open or thrown into
the garbage

Dispersed population, remote area

Affects education, productivity, privacy & dignity
WHY THE SUNPOT?
Simple to use

Low cost/usage

Self-contained

Biochar


THE OBSTACLES
Ignorance & illiteracy

Social inertia - mindset & culture

Lack of awareness

Red tape
AWARENESS EDUCATION HABIT

Authority + Liking = Evangelists
School Teacher, Doctor/Healthcare officer, Priest, Postmaster,
Sarpanch, Buying agents, Bank manager, Union leader, Urban-
educated youth


Social Proof
Communization

Commitment and Consistency
Public declaration
COMMUNICATION
Simplicity Is Key

Conventional mass media
Pamphlets with graphics
Demonstrations
House-to-house visits
Puppetry & folk theatre
Wall paintings

EXECUTION
Multiple Stages

Other NGOs

3PL & 4PL

Private sector partners

Government bodies & agencies


PRIVATE SECTOR PARTNERSHIPS
Aligned & consistent objectives

Funding, sponsorship, grants etc.

Extensive distribution Network

Efficient Supply Chain Management
PRIVATE-PUBLIC PARTNERSHIPS
Ab Ki Baar it cant fizzle out

Adapt the Election Cycle

Key government bodies
Ministry of Health and Family Welfare
Ministry of Agriculture
Ministry of Women and Child Development
National Rural Health Mission

CHALLENGES
Rehabilitation of manual scavengers

Co-optation

Interagency coordination

Multidimensional planning & strategy

KEY TAKEAWAYS
Changing attitudes is crucial


Proper management will yield desired outcomes


Slow, steady & tenacious wins the race
THANK YOU