Reading Trend of

Citizens of
Islamabad
Research Study November 2014

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Read Pakistan
Trust (RPT)

RPT is registered under

the Trust Act designed
to develop reading
culture through

establishment of
libraries in Pakistan.
www.pakrs.org

Contents of this
publication can be
reproduced by duly

acknowledging RPT. All

rights reserved.
Copyright 2014 Read
Pakistan Trust

Survey Program
Coordinator

Farrukh Dall

Reading Trend of Citizens of Islamabad

Project Team
Project Director
Atif Abbas
Data Collection Coordinators
Shahzad Gul, Muhammad Imran, Muhammad Ali and Asma Rasheed Khan
Supervisors
Muhammad Waqas Khaliq, Rehman Ullah, Shahid Mehmood, Raja Mujahid, Muhammad
Rizwan, Malik Nabeel, Khuram Rasool and Muhammad Ilyas
Enumerators
Farman Sial, Shabana Kausar, Amrina Alam, Romana, Shagufta Hussain, Muhammad Khurshid
Sial, Shumilia Arif, Suriya Rasool, Bibi Jabeen, Anila Daad, Anees Javed, Nabeela Ijlal, Afifa
Akber, Ayesha Kiran, Tanvir Qadir, Muhammad Shahbaz, Asif Ali Umrani, Furqan Warsi,
Shayyean Malik, Azmat Fatima, Muhammad Ahsen, Rahim Hunzai, Arslan Yousafzai, Rozina
Jan, Tasneem Sadiq, Madeeha Aslam, Iqra Dar, Bilal Husain Shah, Turrab Abid, Muhammad
Arslan and Majid Hussain Satti
Data Entry Coordinator
Shahzad Gul
Data Entry Operators
Muhammad Ilyas, Zeeshan Farooq, Shujaat Ali, Muhammad Musadiq Iqbal and Muhammad
Awais Khaliq

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Reading Trend of Citizens of Islamabad

Reading Trend of Citizens of

Islamabad
Research Study November 2014

Survey Methodology
Survey was conducted in Islamabad Capital Territory (federal capital of Pakistan) on October 25 and
26, 2014.
Data collection procedure was based on questionnaire method.
Citizens aged 10 and above were interviewed; sample size = 808.
Data was collected using convenience sampling.
Figures are in percentages, rounded to the nearest whole number.

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Reading Trend of Citizens of Islamabad

Survey Demographics

Gender
Female
27%

Male
73%

Region
Rural
13%

Urban
87%

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Reading Trend of Citizens of Islamabad

Age (years)
Above 55
3%
46 - 55
5%

10 - 15
5%

36 - 45
11%

26 - 35
30%

16 - 25
46%

Education
Undermatric
12%

Graduate &
above
36%

Matric
17%
Intermediate
22%

Undergraduate
13%

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Reading Trend of Citizens of Islamabad

Status
Housewife
6%
Retired
1%

Other
2%

Businessman/
Self-employed
11%

Refuse to tell
1%

Student
40%
Employed
32%

Unemployed
7%

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Read Pakistan Trust

4
3
3
4
3
1
0
1
3

No library in my area

Can not afford books

No bookshop in my
area

Does not have the

environment at home

Gossip consumes time

Objection from spouse

Medical problem
(like weak eyesight)

TV consumes time

Internet consumes
time

Don't have time

No interest

Per cent

Reading Trend of Citizens of Islamabad

Reading Trend

Do you like to read (books etc.)?

No
18%

Yes
82%

If No, you do not read because:

{Multiple response categories.}

41

26

Reading Trend of Citizens of Islamabad

You usually read:

{Multiple response categories.}
46

Per cent

31

17
11
7

Newsletter Newspaper

Digest

Book

e-Book

All of them

In which language you prefer to read:

{Multiple response categories.}

Per cent

70

39

15
2
Urdu

English

Both

Other

*Other languages: Sindhi, Seraike, Punjabi, Pashto, Arabic, Turkish, Persian, French and German.

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Reading Trend of Citizens of Islamabad

You prefer to read at:

{Multiple response categories.}

Per cent

61

15

Home

Library

13

Office

11

School/
College/
University

Park

Hostel

If you like to read books, how many books you read in a year?

One
17%
Eight or more
27%

Seven
10%

Three
29%
Five
17%

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Read Pakistan Trust

8

3
2
2
2
1

Make copies
(photocopier)

To take printouts

To attend a seminar

To play chess

To attend a group
meeting

Acquire assistance
from librarian

11

To browse Internet

To sit in study room

To do research work

To read newspaper/
digest/ book

Per cent

Reading Trend of Citizens of Islamabad

Is there a library in your region?

Do not know
13%

No
51%

Yes
36%

If you visit library, usually visit for what purpose(s):

{Multiple response categories.}

31

16

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