Dentons Finest Pizza Restaurant:

A Feasibility Report

Prepared by
Daniel Usher
Ruben Mandujano
JB
Lateria Slocumb
Alex Boos

Table of Contents

iii

Table of Contents
Dentons Finest Pizza Restaurant: ...............................................................................................1
Table of Contents ...................................................................................................................... iii
Executive Summary ....................................................................................................................v
Introduction ................................................................................................................................3
Methods for Evaluation ...............................................................................................................5
Pricing.....................................................................................................................................5
Cleanliness ..............................................................................................................................5
Customer Service ....................................................................................................................5
Presentation.............................................................................................................................5
Taste .......................................................................................................................................5
Results of the Evaluation .............................................................................................................7
Price ........................................................................................................................................7
Cleanliness ..............................................................................................................................7
Customer Service ....................................................................................................................8
Presentation.............................................................................................................................8
Taste .......................................................................................................................................9
Conclusion ................................................................................................................................ 11

Executive Summary
We investigated the feasibility of four restaurant-style pizza locations in the Denton area.
We ordered from Romans Pizza, Double Daves, Crooked Crust, and Pizza Patron.
Because Pizza Patron offers their pizza for the cheapest price and received 5 stars in
presentation and taste. We have determined that Pizza Patron offers the best pepperoni
pizza for the price.

Introduction
We ordered a medium sized pepperoni pizza as a result of our low student incomes. We
know that many students enjoy eating pizza for the taste and price for the amount of food.
We wanted to find the best location that would offer a nice place to sit down to eat while
you enjoy a pepperoni pizza. During our research, we considered four locations. These
locations are as follows:

Location 1:

Ramons Pizza. A small family owned business located in Denton, Texas

for nearly 20 years.

Location 2:

Crooked Crust. Located on Fry Street, it is conveniently located next to

many of the bars in Denton.

Location 3:

Double Daves. A buffet style restaurant that offers an assortment of other

food choices as well.

Location 4:

Pizza Patron. A sit down location that has a Hispanic-type atmosphere.

In the report that follows, we examine these locations and recommend the best option that will
allow college students to purchase quality pizza at the best price while seated comfortably.

Chapter 2

Methods for Evaluation

To support our recommendation, we evaluated the feasibility of each location using five
criteria:

Price
Cleanliness
Customer service
Presentation
Taste

To gather information, we conducted a series of tests.

Pricing

We obtained the price of a medium sized pepperoni pizza.

Cleanliness

We evaluated the cleanliness of the lobby area and bathrooms.

We looked for swept and mopped floors. Clean surfaces. Clean silverware, plates,
and cups. No spider webs in corners or heavily dusty areas.

Customer Service

We noticed how long it took to be greeted or if told to have a nice day when
leaving.
We noticed if the staff was friendly and helpful.
We timed how long it took to receive our pizza after it was ordered.

Presentation

We counted how many slices of pepperoni were given over the whole pizza.
We measured the amount of grease by dabbing one slice of pizza with napkins
until grease is no longer visible on the napkin.
We inspected the condition of the crust, if it was an appealing golden color.

We noticed the temperature of the pizza when received.

We felt the softness or hardness of the crust.
We tasted the quality of the pizza sauce if it was balanced between sweet or salty.

Taste

Results of the Evaluation

We evaluated the four options according to the criteria of price, cleanliness, customer
service, presentation, and taste.

Price
Location 1, Romans Pizza $7.50 for a 12 inch pizza. Location 2, Double Daves $10 for
a 12 inch pizza. Location 3, Crooked Crust $8.50 for 10 inch pizza. Location 4 Pizza
Patron $ 7.25 for 14 inch pizza.

10

Roman's Pizza

Double Dave's

6
Crooked Crust
4
Pizza Patron

2
0

Price

Cleanliness
Location 1, Romans Pizza received 5 out of 5 stars. Location 2, Double Daves received
3 out of 5 stars. Location 3, Crooked Crust, received 4 out of 5 stars. Location 4, Pizza
Patron received 4 out of 5 stars.

Roman's
Pizza

Double
Dave's

3
2

Crooked
Crust

1
0
Cleanliness

Pizza Patron

Customer Service
Location 1, Romans Pizza received 4 out of 5 stars. Location 2, Double Daves received
3 out of 5 stars. Location 3, Crooked Crust received 4 out of 5 stars. Location 4, Pizza
Patron received 5 out of 5 stars.

4
Roman's Pizza

Double Dave's

Crooked Crust

Pizza Patron

0
Customer Service

Presentation
Location 1, Romans Pizza received 5 out of 5 stars. Location 2, Double Daves received
3 out of 5 stars. Location 3, Crooked Crust received 4 out of 5 stars. Location 4, Pizza
Patron received 5 out of 5 stars.

Roman's Pizza

Double Dave's

Crooked Crust

Pizza Patron

Presentation

Taste
Location 1, Romans Pizza, received 4.5 out of 5 stars. Location 2, Double Daves,
received 3 out of 5 stars. Location 3, Crooked Crust, received 4 out of 5 stars. Location 4,
received 5 out of 5 stars.

5
4

Roman's Pizza

Double Dave's

Crooked Crust

Pizza Patron

0
Taste

11

Conclusion
Each of the four locations have advantages and disadvantages. Location 1, Romans
Pizza, is one of the cleanest and customer friendly places. However, location 1 had very
hot pizza when received. Location 2, Double Daves, were very helpful with customer
service. However, location 2 is the most expensive and the greasiest pizza. Location 3,
Crooked Crust, had a unique atmosphere and great location. However, location 3 took the
longest to receive and the crust was a little burned. Location 4, Pizza Patron, had the
cheapest and quickest time to make the pizza. Location 4, Pizza Patrons staff appeared to
be tired and non-enthusiastic towards their customers.

Recommendation

12

Recommendations
Because location 4 (Pizza Patron) offers a medium pepperoni pizza for the cheapest price
and received 5 stars in presentation and taste, we decided Location 4 offers the best pizza
for the price. We recommend college students looking for the best value in a sit down
pizza location, should go to Pizza Patron.