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    AS Media Column G
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    The document contains 10 questions from a focus group about music magazines targeted at different audiences. The questions ask participants to associate names, target ages, color schemes, features and fonts with magazines targeted at either young girls aged 8-13 or teenagers. The focus is on better understanding audience preferences to help decide on branding elements like names, designs and content for new music magazines.

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    Focus group questions

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    The document contains 10 questions from a focus group about music magazines targeted at different audiences. The questions ask participants to associate names, target ages, color schemes, features and fonts with magazines targeted at either young girls aged 8-13 or teenagers. The focus is on better understanding audience preferences to help decide on branding elements like names, designs and content for new music magazines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    29 views2 pages

    Focus Group Questions

    Uploaded by

    AS Media Column G
    The document contains 10 questions from a focus group about music magazines targeted at different audiences. The questions ask participants to associate names, target ages, color schemes, features and fonts with magazines targeted at either young girls aged 8-13 or teenagers. The focus is on better understanding audience preferences to help decide on branding elements like names, designs and content for new music magazines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Focus group questions

    Q1. Which name would you most associate with a pop magazine?
    Music Mix / Fanfare
    Music Mix

    Fanfare

    Q2. Do you think Music mix is more for an older target audience such as teenagers
    compared to fanfare?

    Q3. Would you associate the name fanfare as being more of a title for a younger audience
    such as girls aged 8 13?

    Q4. What colours do you think would mostly feature in a pop music magazine for young
    girls?

    Q5. What colours do you think would mostly feature in a pop music magazine for
    teenagers?

    Q6. Do you think music magazines for young girls would sell better than music magazines
    for teenagers?

    Q7. What clothing would you associate with young girls aged 8 13?

    Q8. What features would you expect to find in a music magazine aimed at young girls? E.g.
    free gifts, posters.

    Q9. What features would you expect to find in a music magazine aimed at teenagers?

    Q10. Which font would you most associate for a young girls music magazine?

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