Small

Business
Manage
ment
Incorporation

of

Business

Group Members
Aatika Ahmed
Adeel Muzaffar Alam
Dawar Shah Akhter
Jehanzeb Anwer
BBA VII
Teacher: Sultan Raza

Acknowledgement

We would like to extend our gratitude to Ms. Humaira Naz for her cooperation
to provide us information about her business and answer a few questions
from us. We further look up to her cooperation.

With guidance from our

teacher, Mr. Sultan Raza we were able to look into the real working and
establishment of small business in Pakistan.

Name of the Company: Cleano Services (Pvt.) Ltd.

Address: Room No. 116, 1st floor. Aamir Trade Centre, off Tariq Road
Karachi
Name of the Owner: Ms. Humaira Naz
CNIC No. of the Owner: 42000045079-45
NTN No.: 3010097-3

SERVICES OFFERED:

Carpet cleaning
Sofa Set cleaning
Chairs
Fumigation
Termite Treatment
Watertank Cleaning
Plumbing

For a technical level analysis of the organization, we first reflect on the basic
processes and procedures to be followed by businesses in their setup. The
initial and foremost task that a business must do is to get registered. Unlike
Public limited company, Cleano services had an easy setup procedure.
The registration process had the following requirements:
a) Check whether the name you want to register with is available or not, as
repetition and commonality of names is not allowed; meaning that the same
name cannot be used for more than one incorporation.
b) Submit the necessary documents - Articles and Memorandum of
Association.
The Memorandum of Association is the constitution of a company. It

comprises of the name of the company, the situation of the registered office,
the objects for which the company is formed, a limited liability clause saying
that the liability of the members is limited and the signatures of the
members. The articles of association, on the contrary are the by-laws that
govern the company and are based on the doctrine of indoor management. It
is also called the Magna-Carta of the company and describes how the
business operations shall be carried out.
After checking for the availability of the desired name, Cleano Services filed
the aforementioned documents, received a Certificate of Incorporation and
hence got through the task of registration and incorporation. The next
legality, which the company had to fulfill, was the attainment of an NTN or a
National Tax Number. The application of the NTN can be done by any person
who is liable for tax, or is presumed to be liable for tax, or needs an NTN
number to carry out business. About fifteen years back, acquisition of an NTN
was difficult and involved Bribery from 2000-10,000 rupees. However, today
the process is very streamlined and customer friendly. The applicant fills in a
form and along with his NIC or CNIC, deposits five hundred rupees income
tax office and gets his NTN in the next five to ten days. In case of a business
the CNIC of the members, partners or directors along with their descriptions
serve the purpose. Since Humaira Naz had an NTN( 3010097-3), the only
thing required for Cleano Services was the submission of the names and
CNIC of the directors. As astonishing as it may seem, the credit for this new
convenience goes to the proprietor of Cleano Services, which is indicative
not only of her amazing problem solving skills but also of the initiative and
proactiveness that is required from entrepreneurs.
The companys initiation was basically a result of the entrepreneurial spirit of
Humaira Naz, who wanted to do something different and feel responsible for
her life. Humaira Naz was initially working as a consultant but during that
time she felt that her needs to start a business so that her children have
some support after her. So she thought of entering in an industry, which is

still not well developed. The idea of starting up the cleaning and plumbing
came to her when she observed a shortage of cleaning maids, electricians
and plumbers in his area. She felt the demand for these was very high as
every household requires these services. However, there was a shortage of
supply.
The name of the company initially was Cleano services.

As already

mentioned Humaira Naz was on the consultancy side so she had no

experience of forming a company. But she went ahead and formed the
company learning along the way.
Initially the firm wasnt employing any intensive machinery and the firm was
more labor focused. This was an advantage as the labor in Pakistan is cheap.
However, in order to provide a higher quality of cleaning and plumbing
machinery

was

imported;

these

included

vacuum

cleaners,

portable

extractor, burnishers etc.

Humaira Naz didnt conduct any research before starting of with the
business. She thinks research is not very relevant in her business. Either the
results have been much more than what was projected or were worse than
negative, never ever have they been accurate to what was projected. She
believes that you have to take one second to see if the product is already
being used or not. If it is being used than make the product better and
cheaper and it will sell. If it is in use anywhere in the world you have to just
pitch an idea, why not sell it in Pakistan?

OUR PLAN

The concept of carpet cleaning is fairly recent in Pakistan. But carpet

cleaning business is quite old and successfully running in other parts of the
world with innovative technologies and methods of carpet cleaning. The
company currently operating in Pakistan uses traditional equipment and old
method of cleaning which is termed as Steam cleaning which involves the
usage of water and detergents. However we plan to differentiate our services
through usage of latest dry cleaning process as employed by similar
businesses in the developed world. The equipment we plan to use for
cleaning are:

Powerwand...............................................$2195.00

Portable Extractor........................... $1595.00

25' Vacuum and Solution Hose Set...............$95.00

Manual Stainless Dual Jet Wand...................$195.00

Carpet Rake...............................................$25.00

Stainless Steel Upholstery, Stair, or Detailing Tool......$140.00

Rotovac 3-in-1 Carpet Cleaning Detergent.............................

Hefei Gaomei Cleaning Equipment Co., Ltd Sofa Cleaner.

$34.00

We plan to use a fairly new method of cleaning which involves the use of hot
carbonated extraction system. This phenomenal carpet cleaning mixture lifts
dirt to the surface where it is whisked away with the vortex power of the
PowerHead, a high-performance unit that applies the cleaning solution and
then sucks away the dirt and water. With the approval of the Carpet & Rug
Institute, the hot carbonated extraction system uses less water than steam
cleaning, leaving your carpets sparkling clean in hours, not days. And, less
water with more suction means a deeper clean without wicking (wicking is

when the water left from steam cleaning wicks to the surface, pulling dirt up
along with it).