Professional Documents
Culture Documents
Title: Business Plan
Title: Business Plan
DECLARATION
I declare that this is my original work and has never been submitted to any
institution for examination.
Name: ………………………………………………………………………………………………………….
Sign…………………………………………………… Date…………………………………………………
SUPERVISOR
This business plan has been submitted for examination under my approval.
Name: …………………………………………………………………………………………………………
Sign ……………………………………………………. Date………………………………………………
ACKNOWLEDGMENT
I would like to acknowledge my Almighty God for such immense strength and
spiritual guidance during the time of coming up with my business plan. I would
like also to acknowledge those whom I worked with in my success to this business
plan.
Secondly to parents for the financial and moral support which they offered to me,
my friends and classmates for their encouragement. I also acknowledge my
supervisor for his guidance and assistance when preparing this business plan.
DEDICATION
I would like to dedicate this business plan to my parents who have been providing
me with their financial resources to make sure that I completed my business plan.
Secondly, it goes to my lecture who had full time opportunity to help me learn the
basic skills and helping me learn the important to hard work in life.
TABLE OF CONTENT
Declaration
Acknowledgement
Dedication
Executive summary
CHAPTER ONE
1.0 Business description.
1.1 Business name.
1.2 Business location.
1.3 Form of business ownership.
1.4 Type of business.
1.5 Product and services.
1.6 Justification.
1.7 Industry.
1.8 Business goals and objectives.
1.9 Entry and growth strategy.
CHAPTER TWO
2.0 Marketing plan.
2.1 Customers.
2.2 Market share/size.
2.3 Competition.
2.4 Method of production and advertisement.
2.4.1 Promotion methods.
2.4.2 Methods of advertisement.
2.5 Pricing strategy.
2.6 Sales tactics.
2.7 Distribution policy.
CHAPTER THREE
3.0 Organization and management plan.
3.1 Organization structure.
3.2 Key management personnel.
3.3 Other personnel.
3.4 Recruitment training and promotion.
3.4.1 Recruitment.
3.4.2 Training.
3.4.3 Promotions.
3.5 Remuneration and incentives.
3.6 License, permits and by laws.
3.6.1 License
3.6.2 and permits.
3.6.3 By laws.
3.7 Other support service.
3.7.1 Banking services.
3.7.2 Insurance services.
3.7.3 Legal services.
CHAPTER FOUR
4.0 Production.
4.1 Product design and development.
4.2 Production facilities and capacities.
4.2.1 Production facilities and capacities.
4.2.2 Business premises.
4.3 Production strategy.
4.3.1 Monthly materials requirements.
4.3.2 Monthly labour requirements.
4.3.3 Monthly expenses.
4.4 production and operation process.
4.5 Government regulation affecting operation
CHAPTER FIVE
5.0 Financial plan.
5.1 Pre operational cost.
5.2 Working capital.
5.3 Cash flow.
5.4 Pro forma income statement.
5.5 Pro forma balance sheets.
5.6 Break analysis.
5.7 Desired financing.
5.8 Proposed capitalization
EXECUTIVE SUMMARY
1.0 BUSINESS DESCRIPTION
This chapter summarizes the business description and its ownership. The
proposed business name will be D. Kioko Engineering which will be a sole
proprietor business. It will be located in Nairobi, off Lusaka road 45 Pemba street.
The proposed business capital will be ksh 1206000. The proposed business shows
how it can cope with the services at an affordable price to the customers. The
customers can locate the proposed business by using the google maps which
indicate the exact place where the business is located
TEL:0707712136
EMAIL:kilonzodanielgmail.com
Afritech Building
P.O Box 1782 14600
Nairobi, Kenya
The business will be a sole proprietorship. The business will be registered to the authorized
board and own an operation license.
I will be the chief executive officer in overseeing activities of my business and keep the business
running to achieve its objectives and take the responsibility of solving emerging issues in the
business to maintain loyalty to customers and ensure they get the right quality of products for
them to feel happy and us also to be trusted
The main activity of business is dealing with secondary engineering products. We will be selling
engineering products to customers and maintaining of already installed machines, repair and
installation of new ones to desired places.
We will be selling and offering our services to industries, repairing and maintaining already
installed machines.
I will be operating in wholesale and retail terms. The engineering products are
Prime movers which are electric motor, geared motor and intelligent pump
controller.
Power transmission which are pilot bore pulley, sprockets, chains, gear box, taper
and bush pulley.
Energy which are solar grid inverter, solar hybrid inverter, solar pumping inverter.
we will be assembling the products for testing and ensure they are of good
condition before they are forwarded to customers. we will do the machine
installations to our customers. We will do repair and also maintenance. Our
products will not have warrant but they are of good quality as the had been
examined by the board as they were being imported.
1.7 INDUSTRY
This proposed business falls under general engineering. The business grows at a
very high rate which makes it profitable to have many customers venturing into
our industry which makes it able to compete with other business and industries in
upcoming days.
The business requires high capital to grow because all the parts to make products
will be imported which will require a lot of finance. Modern technology will be
used to operate the business and it will be capital intensive. The current trend
notice is that the business is growing and will make huge profits.
The business goals are to do optimum good by satisfying customers desire and
make the business recognized in others parts of the country. The business
objectives are to make huge profits which estimated to almost 33% of the profit
which will be approximately 75% at the end of three years. The aim is to ensure
we conquer our competitors and be the top and leading industry in that area and
also other parts of the country.
The business will ensure that its products are marketed by making a few
promotions such as free delivery of products, free installations of machines to
customers which will make the business known and what the customers really
want and ensure the production of quality products which keeps good relations
with customers. We will also advertise our business in televisions and newspapers
which will make people aware of the business and products it offers.
On growth strategy I will ensure that my business penetrates to the market and
expand through what I will offer to my customers through acquisition and ensure
I win a large market share to maximize profits.
CHAPTER TWO
I will be targeting industries that are located within industrial area and others around Nairobi as
our business is located along the road hence its visible to the road users and its open to the
customers. Customers will be reached through advertisement, local radio stations, and erecting
boards. Quality services offered by the business will enable efficient competition with the
existing business.
2.1 CUSTOMERS
The employee’s capability to handle both customers and products will be of very
high level and classy as they will have adequate knowledge. The customers will
purchase the products any time of the day from Monday to Friday as from 8:00am
to 5:00pm and also Saturday from 8:00am to 1:00pm.
attained the highest percentage in the market than any other business. The
proposed business will satisfy compete the exit in the business in order to attract
retained customers from them for instance the business will be located
600metres from technical training engineering’s, 1km from Afritech Engineering’s
and 700 meters from Msamaria mwema engineering’s. This location will help the
business to divide the market share with the already existing business upon its
entry to the market.
The target of the business is to occupy more percentage than the one it was
before. This will be achieved by advertising the business by use of posters,
magazines and also through televisions and radios. We will also have to expand
the business by bringing new equipment’s and products which customers are in
need of them.
2.3 COMPETITION
The business has many competitors who are selling the same products and
services as ours. It will face competition under different categories such as:
This competition will include any business that offers maintenance services
b) Afritech Engineering,
East Leigh.
As the proposed business will deal in similar products and services as the already
existing business. But they have weakness which is lack of equipped services, they
do not offer delivery services to their customers and their location is not in open
places so is not easy to access them. This makes our business to operate because
is located along a high way so it will be easy and easily visible to the customers.
The business will ensure good relationship between the workers and employers,
employers and customers and workers. The business will ensure continuous
creation of awareness within and outside the business about their products
services and as well as motivating customers thus boosting sales and services
delivery. The business will ensure that expenses of its market cover a vast region
by establishing boundaries nationwide. The business will provide welfare facilities
such as medical funds to boost the morale of employees to work to their best in
order to increase quality of work output.
We have started a new business which will be dealing with fluid handling
equipment which are pumps, prime movers which are all types of motors, Power
transmission equipment and Energy e.g. solar, inverters. The business will be
located at Nairobi, off Lusaka road, 45 Pemba street. Will have all those and
related products. If you will need the products, you will only get from us. Our
products will last long as compared to other near businesses.
The business intends to provide the following methods in order to advertise our
business and products.
a) Posters.
Posters are to be placed all over at strategic positions for all customers to get the
intended in formation about our business and products.
b) Sigh boards.
c) Radios.
Massage shall be passed to customers by sound. It will be appropriate to our
customers since it will be passed through a common language which is
Kiswahili.
d) Internet.
Since current technology its attractive and convenient, Emails and face book
will be used mostly customers should join us to know much about the
business.
The main message to be portrayed is the business location, products it offers,
working hours and also need to acquire our goods other than acquiring from
other businesses.
C) customer price.
Our goods price will favor all customers regarding to their level of income.
This is to ensure that all customers who are in need of goods can get them
in affordable prices.
d) Supply and demand forces.
Our prices will be flexible for any change depending with season and also the
rate of demand and the price in other businesses.
e) Government policies.
The business will also set its prices according to any government regulation in
this industry.
1.Agents.They are to take goods to customers and explain to them about the
product. The selling team will be trained on hoe to sell the goods to customers at
social prices. The customers will also be given some discount to each product at a
certain percentage.
The business will open up bridges in different towns to minimize on sales and
boost the distribution of products to customers.
CHAPTER THREE.
The general leaders of the business will be the manager followed by the assistant
manager:
The business as a total of five employees. The number will increase depending on
customer’s demand and growth of the business.
a) MANANGER.
QUALIFICATIONS.
DUTIES.
QUALIFICATIONS.
DUTIES.
QUALIFICATION.
e) sales personnel.
DUTIES.
QUALIFICATIONS.
QUALIFICATIONS
i. A computer literate.
ii. Ability to communicate effectively.
f) SECURITY OFFICER
DUTIES
i. Ensuring good security within the business property and customers as
whole.
ii. Regulate entry and exit of persons within the premises.
iii. Monitoring and analyzing CCTV footage
iv. Responding to alarms and emergencies
v. Patrolling and securing the area.
vi. Guarding valuables in a secure area.
vii. Regulate entry and exit of persons within the premises.
QUALIFICATIONS
The business will train its employees by sending the seminars, exhibitions and also
part time training. There will also be trips whereby employees visits new places
thus getting more knowledge and applying it in the business thus leading to
thriving of the business.
3.5.1 RENUMERATION
The business will increase its performance through motivation by giving some
allowance to the employees and also their salary after every month for task as
signed to perform as follows:
Job category Number of Monthly salary wages Net salary
staff
manager 1 25000 1000 26000
Assistant 1 20000 900 20900
manager
Accountant 1 18000 700 18700
Secretary 1 16000 700 16700
Sales person 2 14000 600 29200
Store keeper 1 13500 600 14100
Security 1 8000 450 84500
officer
Cleaners 3 6000 450 19350
Total 11 146 500 6900 153400
The business will reward its employees in form of payment of non-monetary gifts
and presents to motivate them thus they increase their performance.
Licenses and permits which regulate the activities of the business and the
expected conduct of a business issued by the government council to run the
business. The business will attain trading license from kamukunji town county
council at cost of ksh 8000 per a permit of one year. This will give mandate to
carry out activities of the business without suspicious.
3.6.2 BY LAWS
The business will employ the following by laws to govern its activities
The proposed business will employ the following support services to improve
operation.
NAIROBI, KENYA.
This business will use phones to coordinate its activities within and outside
premises.
The business will cater for transport of products and workers during delivery and
installation of our products that are purchased in large quantities by customers an
on basis of cost sharing.
3.7.6 AUDITORS.
The business will have auditors to help evaluate business records.
CHAPTER FOUR
The business will also admit machines on evaluating basis to ensure that only
genuine equipment’s are stocked for customers. The business well embrace
evolution technology because it is simple, less expensive, effective and easily be
done over phones when sample equipment’s are captured and shared as photos
between manager and supplier before delivery.
The business will arrange premises such that each technical work is assigned
different work and are located in different workstations example; repair
workshop, motor winding workshop, welding workshop, pump installation and
repair workstation, alignment workstation and packaging are to avoid delay in
service delivery.
The business will also employ skilled labor with required technical skills for
effective service delivery. The business will also offer training facilities to its
employees to enable them cope with the new technology in order to ensure that
services delivery technique meets customer’s satisfaction by performing quality
service delivery
The business will employ use of effective technology in service delivery solicit
suggestions from customers to identify their view and expectations
Computers will be essential to the business since they be used in data recording
and minimizing workload e.g. calculating sales, profits and salaries. Telephones
will be used as a media of communication within the workers and the customers.
Drawers will also be used by the accountant to keep the money before depositing
it in the bank and also before paying the employees. The business will be in need
of furniture that is chairs and tables where customers will settle before being
served.
There will also be need of CCTV cameras to ensure that we monitor every
movement for our security purposes. We will also prepare tool boxes, working
benches and shelves for storing our working equipment’s such as spanners, drills,
grinders, squares, tape measure etc.
Items Number Cost Installation Total
required cost
Computers 4
Telephones 3
Drawers 3
Tables 3
Chairs 10
CCTV 4
Tool box 2
counters 2
Total
D.Kioko Engineering’s being a sole proprietor the business house will be rented.
The facilities installed at the business are water, electricity, counter shelves, and
also and also the house renovation by painting blue and white color inside and
outside also including some drawings to show equipment’s and products related
with what
we deal with. The renovation cost is about ksh 18,000 and the renting cost per
month is approximately ksh 47,000
4.3 PRODUCTION STRATEGY
The business will be required to pay labour done by employees per month
The expenses of the business are electricity, rent, water, allowances transport and
advertisement bills
Most of our products will be imported. Our main activities will be combining and
assembling the parts of the accessories to reach the final products. We will first
identify the competence we need to assemble and fit the components in housing,
such; pneumatic, hydraulic or vacuum, include the pipes of the fluid and power
components and test the working efficiency of the equipment.
We will also involve the following steps to acquire and dispatch an equipment to
customers.
Making orders; The business will give orders for specific product of delivery.
The following will be made to ascertain whether orders have been
accepted.
Delivery of goods; The products will either be delivered by suppliers or
collected from the supplier by business personnel.
Inspection of goods; Reception of goods and inspected to ascertain on the
quality and quantity of ordered.
Storage; goods are stored safely in the stores awaiting to be dispatched.
Dispatch and collection; good are dispatched to customers in accordance
with the orders or customers to collect from the store.
The table below shows steps the business will involve in selling its product to its
customers. MARKETING ORDER
RECEIVING GOODS
INSPECTION
The business requires trading license from kamukunji town council at a cost of
8000 per permit of one year before business is to begin as operation of smooth
and effective operation.
Trade disputes act this outlet guidelines and procedures the business will
use to solve disputes between employer with institutions NHIF and NSSF to
ensure that their health status is catered for. It will also ensure that its
employees are given pensions after retirement at old age, will also have
STORAGE
good and clean toilets, safe drinking, drainage, sanitation and clean
surrounding.
Building regulations will be observed to ensure enough working space,
clean floors and walls, proper roofing and ventilation in the business
premises
Safety measures will be first priority where fire fighter’s devices, safety
gears such as head helmets, safety boots, overalls, emergency doors and
windows and conduct code will be observed to ensure the safety pf
workers through out of the work.
ITEMS AMOUNT
Rent deposit 47000
Renovation 10000
Water deposit 1000
Electricity 2000
Telephones deposit 1500
License and permit 8000
By laws 4500
Machinery and equipment 16000
Installation cost 7000
Advertisement cost 9000
Total 106000
Particulars Jan feb mar April May June July Aug Sep Oct Nov Dec Total
Cash ksh ksh ksh ksh ksh ksh ksh ksh ksh ksh ksh ksh ksh
inflows
Binging 120600 128130 14317 156660 17573 19270 2108 21650 2214 2322 2541 2835 23357
capitals 0 0 00 0 60 60 960 060 260 460 660 360 720
Sales 400000 700000 71000 700000 68000 65000 6700 60000 6800 8000 8000 8900 85800
0 0 0 0 00 0 00 00 00 00 00
Debtors 6000 4000 3000 2000 1000 2000 0 8000 1000 1200 1400 1500 77000
0 00 0 0
Total cash 186200 198530 21447 226860 24383 25790 2778 27730 2904 3134 3405 3740 29235
In flows 0 0 00 0 60 60 960 60 260 460 660 360 820
Cash out 347300 320000 30000 290000 28600 25000 3900 34000 3600 3700 3500 3800 19773
flows 0 0 0 00 0 00 00 00 00 00
purchase
Salaries 153400 153400 15340 153400 15340 15340 1534 15340 1534 1534 1534 1534 18408
0 0 0 00 0 00 00 00 00 00
Transport 8000 7000 6500 7000 6000 7000 8000 7000 5000 8000 6000 9000 72500
Postage 3000 200 200 200 200 200 300 200 200 200 200 200 22000
Electricity 2000 3000 3000 2500 2500 2000 3000 2000 3500 3000 3000 3000 2600
Insurance 3000 300
Water 1000 1500 1000 1500 1500 1800 1800 1500 2000 1500 2000 1500 18300
bills
Advertise 9000 7000 7000 8000 6000 6500 9000 6000 9000 8000 7000 6000 68500
ment
Licenses 8000 8000
Rent 47000 47000 47000 47000 47000 47000 4700 47000 4700 4700 4700 4700 56400
0 0 0 0 0 0
Telephon 200 200 200 200 200 200 200 200 200 200 200 200 2400
e
Miscellani 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000
es
Total cash 580700 553600 57810 511300 51130 47010 6139 55880 5818 5928 5703 6018 35524
outflows 0 0 0 00 0 00 00 00 00 00
Net cash 128130 143170 15666 175730 19270 21089 2165 22142 2322 2322 2541 2835 25290
(cash 0 0 00 0 60 60 060 60 260 460 660 360 280
inflows
cash
outflows)
TOTAL 1197300