WESTON CAFÉ BUSINESS PLAN

Business Description

This business will operate under the name Weston café and will be situated in Lunda estate. It

operate as a sole proprietor Hokens Munene Ireri as the proprietor. The proposed business

address will be P.O BOX 999-01000 Thika and will use the owner phone number 0742819106

for communication.it will commence over on 1st may 2022.The main activity will be selling of

chips and distributing to various customers and offices.

Marketing Plan

According to the research done on location for the setting up a business. The business potential

customers will include the dwellers of Lunda estate because young people live there and many

institutions like colleges and universities are located nearby and also the business people around

there. The business is going to face two competitors in the area but according to the standards

set, the Weston café is going to target more customers by enhancing better services to customers.

Operation Plan

The business will require the following items to run smoothly.

a) Electric deep fryer (double) Ksh 10,000

b) Potato chipper –Ksh 4500

c) One sack of potatoes-130 ksg Ksh 6400

d) Rent Ksh 5000 per month.

e) Utensils-Ksh 3000

f) Tomato sauce-Ksh 1000

 g) Business license-Ksh 8000 per every year.

h) Chips dryer machine-Ksh 5800

i) Potato peeling machine

j) Oil –Ksh 5000 per 10 litres

k) Brand registration

l) F551 registration

m) Good service tax

n) Furniture’s -Ksh 20000

Financial Plan

The business require a capital of Ksh 250,000.The capital will be raised from friends and family

members.

The business will be operated by Hokes Munene Ireri who is currently in Internship at TMD

ISUZU Company. The business will commence its operations on 1st may 2022 and it will be

possible because the owner will have accumulated enough capital, will have acquired enough

entrepreneurship skills and also will have discovered unemployment in Kenya hence creating

employment opportunities.

Business Involvement

The business will be involved in selling of chips. This will be done purposely to satisfy

customers and win them from the existing competitors hence maximizing profits and allowing

expansion of the business in the future.

The business will operate under the name Weston café.at the startup stage it shall be only be one

branch but more branches will be opened after a year of opening the business because there will
be availability of capital from the existing business. Increased demand for chips and high rate of

food industry which rely on potatoes.

The Weston café will consider the following to ensure effective customer relation.

a) Never overlook or underestimate the importance of effective customers.

b) Always be positive and enthusiastic.

c) Treat each customer with loyalty.

d) Ensure customer satisfaction through fulfilling his needs and solving his problems.

e) Communication must be open, honest and prompt.

The Weston Entry, Growth and Strategy

The business will enter the market through;

i.) Collecting of legal documents like license

ii.) Pay the initial rent and furnishing the room as well as witting the name of the business and

what it offers on the door.

iii.) Creating awareness by putting posters in some strategic areas indicating location and variety

of products offered.

iv.) Offer low prices than its competitors to attract more customers.

Growth will be developed on demand of chips. A customer being the base line of a successful

business, he will determine the growth by;

a) Cleanliness

b) Punctuality, opening at the right time without ….

The research carried on the area justify the suitability of the area for the intended business. This

is due to;

There is customer and industrial market in the area.

There is increased demand in the area because of high population of the middle class people and

availability of social amenities like schools.

The goals of Weston café

i. Maximize profits and satisfy customers.

ii. Cope with market demand after the 6 months of starting.

iii. Win customers.

iv. Provide the best and quality products and services to customers.

v. To be self-reliant.

vi. To expand market share by 30% through opening other branches.