Chin lc nh v Ph 24

C s l lun

II

Chin lc nh v th trng ca P

III

Mt s xut hon thin i vi

I. C s l lun

1. nh v th trng
2. Chin lc nh v ca
Doanh Nghip

I. C s l lun
1. nh v
th trng l
g?

L thit k sn phm v hnh nh

ca doanh nghip nhm chim c
mt v tr c bit v c gi tr
trong tm tr khch hng mc tiu.

I. C s l lun

To c s khc bit cho SP,

thng hiu

La chn v khuch trng

nhng im khc bit c ngha
Concept

chin lc
nh
v

II. Chin lc nh v TT Ph 24
1. Gii thiu v Doanh Nghip

Ph

L Qu Trung

Ph 24

II. Chin lc nh v TT Ph 24
1. Gii thiu v Doanh Nghip
a. Ph
Mn n
truyn
thng
C
ngun
gc t
Nam

II. Chin lc nh v TT Ph 24
1. Gii thiu v Doanh Nghip
b.Tng G L Qu Trung

II. Chin lc nh v TT Ph 24
1. Gii thiu v Doanh Nghip
c. Ph 24
Cc mc thi
gian chnh
ca Ph 24
im mnh
im yu

II. Chin lc nh v TT Ph 24
1. Gii thiu v Doanh Nghip
c. Ph 24

Mc thi gian
2003: M ca hng u tin (Q1-TP HCM

2004: t chn vo thnh a ph H N

2005: C mt ti Jakarta-Indonesia (Fran

2006: C mt ti Manila-Philippines (Fra

2007: C hn 50 ca hng trong v ngo

2009: C 69 ca hng trong v ngoi nc

II. Chin lc nh v TT Ph 24
1. Gii thiu v Doanh Nghip
c. Ph 24

II. Chin lc nh v TT Ph 24
1. Gii thiu v Doanh Nghip
c. Ph 24
im mnh

im yu

Khng gian
Cht lng sn phm
Nhn vin
Hnh nh trong tm tr KH
n tng s 24
Dch v

Gi
Phng thc NQ

II. Chin lc nh v TT Ph 24
2. To s khc bit cho sn phm, thng

S khc
bit

Sn phm
vt cht

Dich v

Nhn s

Hinh nh

II. Chin lc nh v TT Ph 24

2. To s khc bit cho sn phm, thng

S
khc
bit
cho
SP
vt
cht

Nguyn liu
Cch ch bin
Kiu dng

Nguyn liu ca
Ph 24

Sau y xin mi qu v xem

1 on video v cch ch
bin Ph 24

Hnh nh v kiu dng

ca Ph 24

II. Chin lc nh v TT Ph 24
2. To s khc bit cho sn phm, thng

S
khc
bit
cho
dch
v

Phc v hi tho, hi
ngh
Gi xe min ph
Giao hng tn nh

Giao hng tn nh

II. Chin lc nh v TT Ph 24
2. To s khc bit cho sn phm, thng

S
khc
bit
cho
nhn
s

Qun l ca hng
Nhn vin phc
v
Bo v
Bp trng
Nhn vin pha
ch

Bp trng

Nhn vin pha

ch

II. Chin lc nh v TT Ph 24
2. To s khc bit cho sn phm, thng

Logo
S
khc
bit
v
hnh
nh

Slogan
T chc cc s
kin
Bu khng kh
Chng trnh KM

Logo

Slogan

Hot ng t
thin

Bu khng
kh

Chng trnh
KM

II. Chin lc nh v TT Ph 24
3. La chn v khuch trng nhng
im khc bit c ngha
07-nay

V Th

05-07

Thng Hiu

04-05

Sn Phm

Ban u

Hnh nh

I. Mt s xut hon thin i vi

xut
hon thin

nh gi

xut

I. Mt s xut hon thin i vi

1.nh
gi

Cha nh v r rng i tng thng thc

Logo phn nh cha r rng tnh cch ca

Qu a dng ho sn phm

Cha c m hnh SX gia v v nguyn liu

Cha lm ni bt c l do KH gn b vi

I. Mt s xut hon thin i vi

2.
xut

Phi nh v li Ph 24: dnh cho ngi c n

Logo phi biu hin mnh hn v tnh cch ca

Ph 24: hin i v sch s

Khng nn qu a dng ho Sp => mu thun

Xy dng m hnh sn xut gia v v nguyn l

Lm ni bt l do KH gn b vi thng hiu

1 video clip thay cho

li kt

Nhm sinh vin lp 4-KT3

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2.
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8.

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