GS. TS.

H C HNG

CHIN LC XY DNG
THNG HIU TRONG
HI NHP KINH T QUC T

B ba tam gic:
Khc bit ha nh v Thng hiu

9 YU T CT LI CA MARKETING
Thng hiu t KIJANG

9 YU T CT LI CA MARKETING
Thng hiu Bnh m Bread Talk

10

11

12

13

14

KT LUN

Think globally, act locally

Forget the world, think ASEAN, act
locally(Philip Kotler)

15