Club Penguin

Waddle around and meet new friends

Category: Virtual Worlds

Megan Flanagan
EDT 180

http://computer.howstuffworks.com/internet/social-networking/networks/club-penguin3.htm

The Purpose of Club Penguin

It is a virtual world where children
create their own penguin, which allows
them to play games, have fun and
interact with one another.

(Click home button to visit Club Penguin)

The Popular Features

1. Users can pay an additional fee every
month called a Membership
Members can:
- Personalize their penguin by dressing
them up with unique items only
members can buy
- Shop for new items in different catalogs
every month
- Collect rare and exclusive party items
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Prices of Membership

The Popular Features

Continued
2. Parent Tools
Parents can set play timers, manage or cancel
their childs membership and learn about the
safety of the website.
-Age group ranges from 5-15 years old

3. Apps
There are 3 apps available for download, such as:
Club Penguin, Sled Rider and Puffle Wild
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Image:

Why might we
adopt/use this Social
Media?

To interact with friends through a

virtual world filled with exciting
adventures
To meet new people

To get away from your stressful life and

escape into a carefree virtual world
To earn rewards and build self-esteem
(aimed more towards younger
audience)
6

Growth of Club
Penguin
Club Penguin started in 2005, but did
not start to rapidly increase in
growth until 2007. Now Club
Penguin, which is owned by Disney,
acquired $350 Million last year.
April 2008

April 2007

Year Over Year

(YOY) Growth

3,806

4,073

-7%

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http://www.cnet.com/news/nielsen-myspace-club-penguin-growth-static-

Comparing Growth
Apr-07
Club Penguin

Apr-07

Webkinz

Stardoll

2,000,000

4,000,000

6,000,000

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http://bigthink.com/articles/virtual-worlds-for-

Thank You
Thank you for listening to my Social
Media presentation about Club Penguin
Contact Information
- Email: clubpenguin4life@yahoo.com
- Phone Number: 1-800-PEN-GUIN