Professional Documents
Culture Documents
Sample Strategic Plan
Sample Strategic Plan
Sample
Strategic/Marketing plan
August 2004
Dan Beaulieu
D.B.Management Group L.L.C.
Objectives
To increase sales
To be more visible in the marketplace
To grow our fast turn business
To gain dominance in specialized niche
Electronics
To get more out of our reps
To get more out of our sales force
1.
2.
3.
4.
5.
Deliverables
THE MESSAGE:
MUST BE CONSISTENT
ALWAYS TALK ABOUT PERFORMANCE/PERFORMANCE
REFERRALS
TESTIMONIALS
SUCCESS STORIES
message:
We are reliable
We can show ads and scenarios where terrible things happen when boards
are not there on time or if they fail
LITERATURE
WEB SITE
E-MAIL POST CARDS
DIRECT MAILINGS
ADVERTISING
PROMOTIONAL CARDS
ARTICLES
TRADE SHOWS
LITERATURE:
WEB SITE:
E-MAIL POSTCARDS/
DIRECT MAILING/
POSTCARDS
Be consistent in sending out regularly
Collect the right data bases
Numbers game
Need coordinated follow up
Consistent message
ADVERTISING
Niche business
Specialized business
Company message
Exactly what we want to sell
Permission marketing
Customer Surveys
Trade Shows
Promotional items:
Niche
Marketing plan:
Getting the word out
Separate from Strategic Plan Sample
Good business
Good lead producer
Good marketing lead
Good advertising pioneer
Special Niche
Special literature
Tri-fold
Clear and to the point
How to use our services
Used for direct mailings
A REP: evaluate
BOARD EXPERTISE
WELL RUN AGENCY
SUCCESSFUL
RELATIONSHIP WITH TARGET ACCOUNTS
HOW MANY PEOPLE IN FIRM?
OTHER BOARD FABRICATORS
WORK ETHIC
TIME DEDICATED TO COMPANY
REFERENCES
SPECIALITY
NO HOUSE ACCOUNTS
GOOD CONTRACT
TREAT AS PARTNERS
GOOD LONG TERM CONTRACT
GOOD COMMUNICATIONS
PAY ON TIME
MARKET IN THEIR REGION
Actions: