Professional Documents
Culture Documents
I. INTRODUCTION
Epitome Dining will focus on establishing a strong identity in our community with a
grand opening. Our main focus in marketing thereafter will be to increase customer
awareness in the surrounding communities. Our company will direct all of our tactics and
programs toward the goal of explaining who we are and what we do. We will keep our
standards high and execute the concept flawlessly, so that word-of-mouth will be our main
marketing force.
All menu items are moderately priced for the area. While we are not striving to be
the lowest-priced restaurant, we are aiming to offer exceptional food at reasonable prices
for the average restaurant diner.
III. TASKS
Our strategy is simple. We intend to succeed by giving people a combination of
excellent and interesting food in an environment that appeals to a wide and varied group of
successful adults. Epitome Dining is here to delight and nourish our customers with healthy,
quality and delicious food and excellent service at a reasonable price. And also to contribute
to our society through initiatives that align with our corporate social responsibility program.