EDUCATION

University of Alabama
BA Public Relations
Sociology Minor
Graduation Date: May 2015
2 5 6 .7 9 7. 4 3 7 3
113 Cavendish Circle
Madison, AL 35758
aswilson3@crimson.ua.edu

EXPERIENCE
FOX Sports University, Tuscaloosa, AL January - May 2015
Account Executive

Led a team of students that created an integrated communications campaign to promote FOX Sports @TheBuzzer;
Pitched campaign to FOX Sports executives.

Platform Magazine, Tuscaloosa, AL January - May 2015

Staff Writer
Football Bowl Association, Tuscaloosa, AL November 2014 - January 2015
Fall Internship

Created and executed nationwide inaugural #WinWhen social media campaign to demonstrate the mutual benefits
of bowl game participation

Heron PR, Chicago, IL May - August 2014

Summer Internship

Represented variety of restaurant, hospitality and entertainment clients; assisted with several press events for
theatre productions; planned and implemented the grand opening celebration of Massage Envy; secured press for
a nationally-recognized dessert and pastry chef; create and distribute more than 40 media pitches; attended TV
screenings; created press kits; wrote and edited press releases; created media decks; presented ideas to executives

SOFTWARE
Proficient in:

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
CisionPoint
Microsoft Office

ORGANIZATIONS
Chi Omega Sorority
Sigma Alpha Lambda Honor Society
Public Relations Student Society Of America

Ogilvy Public Relations, Chicago, IL May 2013

Job Shadow
The Crimson White Advertising, Tuscaloosa, AL September - November 2013
Fall Internship

Assisted all Advertising Representatives in their daily schedules; Presented mock proposal, sales, and spec pitches
for the Advertising Manager and Territory Manager; Shadowed Ad Representatives on weekly sales calls; Cold
calls and meetings via email and phone

Capstone Agency, Tuscaloosa, AL August - December 2013

Insights Analyst

Student-run public relations agency for the University of Alabama; Assisted in client-based research, analytics and
social media

Pinnacle Public Relations and Marketing, Huntsville, AL May - August 2013

Summer Internship

Coordinated and presented advertising pitches to clients; Promoted new wedding videography business

AWARDS AND HONORS

Presidents List
Most Valuable Insights Member

The Crimson White, Tuscaloosa, AL September 2013 - May 2015

Contributing Writer
Anthropologie, Huntsville, AL May 2013 - January 2014
Sales Associate
J. Crew, Huntsville, AL May 2012 - August 2012
Sales Associate

LEADERSHIP
Assistant Director of Insights January - May 2014
Capstone Agency
Social Media Campaign Manager August 2013 - May 2014
University of Alabama PRSSA

Manager of Twitter, Tumblr, and blogging campaigns with the goal of gaining new members and educating current
members about current public relations affairs, resume building, job interviews, etc.

Vice President of Public Relations August 2013 - May 2014

Sigma Alpha Lambda Honor Society
Manager of Twitter and Facebook accounts; Worked with local businesses to organize sponsorships and
donations