Rhetoric

Logos, Ethos, and Pathos

Rhetoric

The art of speaking and writing

effectively

Persuasive appeals help you have

successful rhetoric

Persuasive Appeals

Logos (Word)
Appeal to reason or logic
Quality of the message

Persuasive Appeals

Logos (Word)
Appeal to reason or logic

Ethos (Character)
Establishing credibility
Credibility of the writer or speaker
Ethical appeal

Persuasive Appeals

Logos (Word)
Appeal to reason or logic

Ethos (Character)
Establishing credibility

Pathos (Suffering or Experience)

Appeal to emotion
Values and beliefs of the intended audience
Turn the abstractions of logical discourse into a
tangible and immediate story

Persuasive Appeals

Logos (Word)
Appeal to reason or logic

Ethos (Character)
Establishing credibility

Pathos (Suffering or Experience)

Appeal to emotion

Kairos (Right Time)

Timing must be effectively chosen