MY ADVERT

Joey Bartlett

IDEA
My product is a
console game
developed by Ubisoft
Montreal and
published by Ubisoft
for Xbox 360, Xbox
One, Microsoft
Windows,
PlayStation 3 and
PlayStation 4.
Ubisoft is one of the
leading game
developers of the
world know for their
games such as
Assassins Creed, Far
Cry, Rocksmith and
the Tom Clancy
series. Ubisofts
biggest studio is in
Montreal, Canada
which employs
about 2,100 people.
Between 2008 and
2009 Ubisoft
reached their 1

At least 3 million people would be likely to

view this advertisement. I would estimate
that a large amount of them will have
viewed it on the internet on pop up adverts
or YouTube. The game was also shown on
the television for 3 weeks which pushed its
views up.
On YouTube the pricing varies slightly per ad
unit, with in-display ads ranging towards the
higher end (30p) and in-search toward the
lower end (10p).
Ubisoft release multiple games a year. One
of these games is the annual Assassins
Creed release which in 2012 4 million was
spent on the advertising for the game in the
UK alone.

To air on ITV, the company

would have to pay at least
60k in total across the world
to broadcast the
advertisement.

COSTS

TARGET AUDIENCE
The target audience for this game is gamers for Xbox, PlayStation and PC.
The age rating is 18, however people, male and female, as young as 14
and 15 enjoy playing these games with their parents permission and
people as old as 50 also play these Role Playing games.
B / C1 / C2 / D
Assassins Creed (Ubisoft Game) is an example of the kind of audience this
product is targeted at.

FORM AND STYLE

Other adverts a products similar are other video games including first
person shooters and role playing games (FPS and RPG). These include
game like the well know Call of Duty franchise who have released live
action trailers before using famous actors to act in a short film advertising
the game often through humour. They were aired during daytime TV for 5
weeks, mostly showing over weekends.
This is very similar to when my product will be aired as it is when my target
audience are most likely to see it as young adults spend a lot of time
watching television at the weekends compared to in the week after college,
university or work.

MUSIC
The music that Ive chosen for my advertisement is used to follow the
action and add a specific feeling to it. The aim of the advert in terms with
its music is to add a light and jolly undertone to begin with and then build
tension until a certain point where the product will then appear with bold
and epic music. The songs used are Call to Adventure and Urban Gauntlet.

ASA AND OFCOM REGULATIONS

Looking at regulations, my two key concerns are that my advertisement
could be misleading and possibly sexist.
The obvious reason as to why it could been seen as sexist is that it does
not involve a female character. However the tiger called Lori and is female
which is obviously hard to tell.
No advertisement should mislead, or be likely to mislead, by inaccuracy,
ambiguity, exaggeration, omission or otherwise.
My advertisement could be seen as misleading due to in game footage only
being briefly shown at the end during the tiger attack therefore my advert
may not present what the game will bring its players.