Earth Day

2015
Brooke Pavlick, Shauna Kelly, Melissa Galan,
Andrew Kimsal & Jordan Pszonek

Purpose of the Event

Earth Day was created to bring awareness to people about

the harmful things we are doing to the earth and what we
can do to help the earth.

First Earth Day was in Seventies

We want to change this absence of awareness on

Bloomsburg Universities Campus

Persuade, Entertain, Educate & Motivate

Fun interactive activities

Purpose of the Event

Our Goal:

Students: wow, I never knew that, I really learned something

new

Some potential appeal:

Free t-shirt or shopping bags for the first 100 attendees.

Art competition, animals, yoga and free food

Client Profile

Our Client:

Tim Pelton

Green Campus Initiative & The American Democracy Project:

Funding

Creative approach to the event which leaves a heavy impression

on students to attend now and in the future

Attendance

Theme of the Event

Pop-Art and Culture

Our moto:

Earth is Art

We want to bring together art, popular culture and the

earth to create a creative and interactive Earth Day

Theme of the Event

Culture:

Food that can show a cultural aspect of the area and influence a healthy
lifestyle

Movie night, after the event on the quad

Earth is Art

Environmental science department involvement

Art Department involvement

Community involvement:

Local high schools

Selecting a Site/Venue Analysis

Bloomsburg Universitys main quad area on lower campus

Foot traffic

The most appealing and beautiful part of Bloomsburgs

campus

Bathrooms

Abundance of space

Earth Day is about gaining knowledge and awareness about

our planet, the dangers that harm it, as well as
appreciating its beauty. What better way to exemplify
that then in our most appealing part of campus

The Audience

Our main target market:

College Students

College students are the future decision makers of this world

Faculty/Staff

We want our audience to leave the event with a feeling of motivation

Potential target market:

Senior citizens

High School Students

Local Families

Financial Profile

While there has not been a clear budget stated, our team looks to
produce an event that is as cost-efficient as possible

Expenses:

Environmental-based film

Inflatable outdoor cinema screen and projector (if none available to us on campus)

Tents/Installation

BU Earth Day t-shirts

Eco-friendly paint

Oversized sheet

Yoga Instructor

Cost Saving Measures?

Timing of the Event

Wednesday, April 22, 2015

Hours of 9:00 AM and 9:00 PM

Including set-ups and clean-ups

7:30-9:00 AM: Set-up

9:00 AM-3:00 PM: Round-The-Clock Stations

3:00 PM-4:00 PM: Clean-up

7:00 PM-9:00 PM: Movie

9:00 PM-9:30 PM: Movie Clean-up

The Experience Generation

(Entertainment/Activities)

Art display

Yoga sessions

Movie/documentary

Mural

Free water station

Farm Animal

Promotions:

Free T-Shirts

Canteen bottles

Risk Management
Potential
Rules

Problems:

and Regulations: Contact Campus Police

Student

Turn Out: Before Advertisement & During

Energetic/Encouragement

Budget:

Donations or Constraints

Weather:
Sound:

Kehr or Tents

Follow Outdoor Regulations

Evaluation and Assessment

Survey
Gauging
Water
Hand

Attendance

Bottles/Food/Movie Tickets

Prints on Mural

Greening the Event

Recyclable Goods

Water Bottle Station

Eco-friendly Paint

Advertisement

Colored Recycling Bins