( A case-study on why REVA Electric Car couldnt click Indian Market

Things that REVA can learn from TESLA -Marketing Perspective )

By : Shasanka Sekhar Sahu

Spot the
difference

Spot the
difference

Gasoline Vehicle

Electric Vehicle

Electric Car Vs Gasoline Car

5 Ps of Marketing

Price

Place

Produc
t
People
Promotion

REVA

Reva was
acquired by
Mahindra &
Mahindra

Reva electric
car company
founded by
chetan Maini
1994

2001
Reva
launched
REVAi

2010

2013
REVA e2o was
launched

REVA
Product

TESLA Motors

Founded by
Elon Musk,
Martin Eberhard
2003

Tesla
unveiled
Model S
2006

Showcased
their First
Prototype
Tesla Roadster

2009

2010
Tesla
Launched IPO
and got listed
in NASDAQ

Factors behind success of Tesla

Note: Though Tesla Model S cannot be compared with REVA e2o, still we can learn something from the success of Tesla Model S

conclusi
on
REV
A

Right Marketing Strategy

5 Ps
Tesla

Moto
rs

Future of
Mobility

Thank You