Evaluation, Question

3
What kind of media institution may
distribute your product and why?

Media Institutions
A media institution is an establishment that
is in charge of distribution and marketing of
their media products. A media institution is
often profit based and will be commercially
known (if its successful).
For example, Bauer distributes and markets
the magazine kerrang.

Quincy Jones and Time Inc

Quincy Jones was the founder behind Vibe

magazine, and working with time Inc
launched Vibe in 1993. In 2009 Jones sold
the rights to a private equity fund called
Inter-media partners, who now distribute
the magazine monthly.

My distributor

I feel that should Quincy Jones would be a

good distributor for my magazine because
he has experience with my genre of
magazine, and follows the beliefs that I feel
my magazine represents.

Opportunities

Time Inc had a big role to play in the

distribution of Vibe magazine. They would
sometimes use newspaper advertisement
as well as radio. This then progressively got
better as things like TV advertisement came
along. This means that my magazine would
have these opportunities to be advertised
as well.