ORGANIZATIONAL BEHAVIOR

MANAGEMENT
By: Mecy Z. Gomez

refers

to values,
beliefs, and
customs that
exist in a
society.

Individualism-Collectivism

1.

Individualistic cultures are cultures in which

people define themselves as an individual and
form looser ties with their groups. These cultures
value autonomy and independence of the person,
self-reliance, and creativity.

Collectivistic cultures are cultures where people

have stronger bonds to their groups and group
membership forms a persons self identity.

2.

Power distance refers to the degree to

which the society views an unequal
distribution of power as acceptable.

3.

Uncertainty avoidance refers to the

degree to which people feel threatened by
ambiguous, risky, or unstructured
situations.

MasculinityFemininity

4.

Masculine cultures are cultures that value

achievement, competitiveness, and acquisition
of money and other material objects

Feminine cultures are cultures that value

maintaining good relationships, caring for the
weak, and emphasizing quality of life.

 Learn

a language
Immerse yourself in different cultures
Develop an openness to different
experiences.
Develop a strong social support network.
Plan your return.

 Cultural

intelligence is a persons
capability to understand how a persons
cultural background influences ones
behaviour.

Avoid

Ethnocentrism
Ethnocentrism is the belief that ones
own culture is superior to other cultures
one comes across.

 Recognize

That Culture Changes

Cultures are not staticthey evolve over
the years.

Do

Not Always Assume That Culture Is the

Problem
When doing business internationally, failure
may occur due to culture as well as other
problems. Attributing all misunderstandings
or failures to culture may enlarge the
cultural gap and shift the blame to others.