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Jabong
Jabong
It retails
apparel, footwear, accessories, beauty products, fragrances, home
accessories and other fashion and lifestyle products. The site started
operations in January 2012. It was co-founded by Arun Chandra Mohan,
Praveen Sinha and Lakshmi Potluri. Currently it is spearheaded by Arun
Chandra Mohan, Praveen Sinha, Manu Jain & Mukul Bafana.
The company is headquartered in Gurgaon, NCR. The company has
launched its mobile site recently and is said to have estimated revenues to the
tune of 100-150 mn USD. In less than 20 months, Jabong.com has become
the third-most visited online shopping website
after Myntra.com and Flipkart.com. The website is currently getting 14000
orders on daily basis out of which 60% of sales are coming from small towns .
Business Structure
Management Culture
Sales Of jabong.com
The online fashion retailer is getting more than half of its sales from small
towns, where people do not have access to brands such
as DKNY and Benetton. The retailers sales have increased in high double
digits in the past three months, Mohan said in an interview, even as the
Indian economy grew at 4.4% in the three months ended June, the weakest
pace since 2009.
In less than 20 months, Jabong.com has become the third-most visited online
shopping website after Myntra.com and Flipkart.com, according to a 22
August report by com Score Inc.an online traffic measurement company.
Jabong.com, a part of the Germanys Rocket Internet group, gets around
14,000 orders daily, Mohan said. More than 60% of Indias 73.9 million
Internet users visit online retail websites, spending an average of 28.4
minutes, less than what people spend in countries such as China,
Russia,Brazil and even the worldwide average of 84.3 minutes, according to
the com Score report.
No. of employees
Around 1000 employees are currently working with the jabong.com,
Current openings
Admin :
Front office Executive
Marketing :
Copy Writers
Content Writers
Business Development Executives - International business
Technology:
D/W architect
PHP Developers - Across Levels
System Administrators
Product Managers
SQL DBA
.net resources - Part time /Contractual too are available.
Fashion :
Fashion Stylist
Make up Artists
Finance:
Internal Auditor
Freelancers :
.Net resources who have good exposure in latest technologies like
Asp.net4.0, MVC,WCF,WPF and Silverlight and also had done middle and
high level projects with team size of at least 5
We are also looking out for Young Enthusiasts who would like to intern with
Jabong!!!!
SEGMENT
1. Men
1. Men Clothing
2. Men Shoes
2. Women
1.Women Clothing
2.Women Shoes
3. Kids
1.Boys Clothing
2.Girls Clothing
4. Home & Furniture
5. Sports
6. Bags
7. Jewelry
8. Accessories
9. Beauty
10. Toys
Market share
Recent market reports project the Indian e-commerce market to grow 33%
this year to $9.5 billion. Within e-commerce, online travel was the biggestselling segment.
with a 47% market share, followed by sale of apparel and footwear, which
accounted for 20% of the market.
Books came a close third with a 19% market share, and mobile phones and
accessories commanded a 17% market share.
Another report estimates the market to grow to $76 billion by 2021.
3. Jabong.com
4. Snapdeal.com
5. Homeshop18.com
6. Makemytrip.com
7. Myntra.com
8. Yebhi.com
9. Tradus.com
10. Shopclues.com
Jabong.com is a young and vibrant company that aims to provide good quality
branded products. Jabong.com caters to the fashion needs of men, women
and kids across footwear, apparel, jewelry and accessories.
Marketing Strategy
Jabong grew drastically to be among Top 100 Alexa sites in India in just few
months of its launch, but following the last one year its growth has come with
leaps and bounds which must surely be coming as a great concern to Oliver
Samwer, Co-founder, Rocket Internet, for whom scaling and being the market
leader is an obsession.
Jabong is now looking to shift ownership of its creative agency from Draftfcb
Ulka and is planning to invite companies for a multi-agency pitch soon in
Delhi. It engaged Draftfcb Ulka last year which handled overall creative design
services for Jabong. Recently, It also released a new TVC on the theme of
Fashion Nikla Mann Fisla created by Draftfcb Ulka, which may not have
performed, well in engaging audience if we trust increase in page views as
per alexa.
In Jabongs digital strategy its Facebook page has recently crossed 1 million
likes, and has 17K+ followers on Twitter. They publish 6-7 updates a day and
almost all of them are self-promotional but still are able to engage the
audience. They are also focused towards attracting female shoppers more
than men.
Currently 90% of the companys budgets are going towards digital and rest
10% are invested in TV and OOH. Jabong is using digital marketing to
enhance the transactions and revenues and social media to increase
engagement. Off-line media are used to generate awareness in small towns
and cities. In Jabongs digital strategy its Facebook page has recently
crossed 1 million likes, and has 17K+ followers on Twitter. They publish 6-7
updates a day and almost all of them are self-promotional but still are able to
engage the audience. They are also focused towards attracting female
shoppers more than men.
Jabong has used the Internet widely to promote its brand. However, Jabong
launched its first TV campaign in March 2012.A similar campaign was
launched in September 2012. In Feb 2013 Jabong launched a new TVC with
tagline Fashion Nikla Mann Fisla.
Recently their association with Ranbir Kapoor and Deepika Padukone starrer
bollywood flick Yeh Jawani Hai Deewani has given Jabong a strong uplift.
Financial condition
The website jabong.com is expected to be earning an estimated $3,896,754
USD on a daily basis. If jabong.com is to be sold it would possibly be
worth $1,422,315,331 USD (based on the daily revenue potential of the
website over a 12 month period). As the amounts of daily page views are
huge, around 3,640,778 unique users per day, hence the revenue is going to
soar high above all in the same league.
The steady growth in the number of web shoppers also is helping to boost ecommerce sales. Forrester says that 192 million U.S. consumers will shop
online in 2016, up 15% from 167 million in 2012. But the bigger factor in
driving e-commerce growth is that each shopper will spend more on average,
the report says. U.S. consumers in 2016 will each spend an average of
$1,738 online, up 44% from $1,207 in 2012.
Many consumers will prefer the web to bricks-and-mortar retailers in large part
because of online deals, the report says70% of holiday shoppers last year
said they made purchases online rather than in stores because online
retailers offered better deals.
1. Services
2. Quality
3. Money back guarantee
4. Quick delivery of products
5. Various payment options
6. Price
Its extremely important to have high quality customer services and that too
end-to-end. Towards that end, we introduced a service Stylist-on-call
where we aid the consumer from all fronts in order to help him with what he
wants as per his interests. Also, we given a liberty to the consumer to call
and return the product within 30 days for any given reason and that too at
their doorstep. So these are some small innovations we have done in this
area.
JOB DESCRPTION
Key Responsibilities
Required Skills
JOB LEVELS
Operations-Logistics
Team Leader
Quality Analyst
Graphic Designer
Process Manager
Management Trainee
Manager
Senior Technical Architect
SEO