Leadership Style of

UDAAN
GROUP 5(A)
Company’s Background
• Udaan is Founded in 2016 by Amod Malviya, Vaibhav Gupta (CEO), Sujeet
Kumar.
• Headquartered in Bengaluru with offices in all leading metros and major cities
across India.
• The platform has enabled logistics focused on B2B trade built on strong
technology and operations for fulfilment and delivery service through Udaan
Express.
• Udaan enables small manufacturers, farmers, and brands to market and sell their
products across the country at low cost with 100% payment security and
complete transparency.
Current Status

• Udaan has a network of over 3 million registered users and 25,000-30,000

sellers across 900+ cities in the country covering more than 12,000 pin codes.
• The platform has over 1.7 million retailers, chemists, kirana shops, farmers, etc.
doing over 4.5 million transactions per month, making Udaan a leader in the B2B
eCommerce business.
• Udaan has built inclusive tech tools for Bharat, specially catering to the needs of
brands, retailers and manufacturers, providing them a level playing field to scale,
trade and grow businesses.
Philosophy
• Udaan Vision is to ‘Transform the way trade is done in India leveraging
technology’.
• Aims to expand warehouse capacity by fivefold of 50 million square feet across
several states in the next 7-8 years in the states like, Bihar , MP and others.
• For the next few years focus will be on strengthening governance, driving
innovation, capabilities, system and processes with a special focus on building a
talent pipeline to capitalise on the huge opportunity that Bharat offers.
Recent Developments
• Udaan undertook the lay off of around 10-15% of its contract staff during
pandemic.
• Witnessing rapid application from both retailer and manufactures since the
restraints such as travel and persistent lockdown in many areas of the nation.
• Udaan, introduced new app “Pickily”, which was launched during pandemic,
has prompted new business to experiment in fresh sectors and take a shot at new
offering.
• Udaan has also started lending to its merchants through its own NBFC arm.
Founders of UDAAN
Udaan was founded by 3 ex-
employees of Flipkart
CEO of UDAAN
WHY TRANSFORMATIONAL
LEADER
INNOVATIVE IDEA
MOTIVATE & ENCOURAGE
CONCLUSION
Provides products at lower price than the manufacturers.
 REFERENCE
• https://
corporate.walmart.com/newsroom/2018/08/18/walmart-and-flipkart-announce-completion-of-
walmart-investment-in-flipkart-indias-leading-marketplace-ecommerce-platform
•https://
economictimes.indiatimes.com/industry/services/retail/indian-retail-market-expected-to-reach-
1-trillion-by-2020/articleshow/61662729.cms?from=mdr
• https://yourstory.com/2019/09/startup-b2b-ecommerce-retail-udaan
• https://techcrunch.com/2019/10/02/udaan-series-d/
• https://lapaas.com/udaan-business-model-detailed-case-study/
•https://
retail.economictimes.indiatimes.com/news/industry/udaan-names-co-founder-vaibhav-gupta-as
-ceo-plans-ipo-in-18-24-months/86094314
THANK
YOU