Michael

GUAJARDO
Age: 36 - Dual nationality: American & French

Since
July
2014

e-learning Instructional Designer

Alstom Grid - Saint Priest

Power transmission manufacturer with four main businesses:

electrical transmission system products, power electric system,
automation, and service.

Creates and manages the development and deployment of

blended digital learning programs. Works closely with Subject
Matter Experts and developers to produce engaging and
interactive e-learning modules, quizzes and learning activities.
Implementing a new digital learning strategy using the 70/20/10
model while revitalizing training communications.

Vendor and Client Manager

10/2013 Optimum Buying - Paris

3/2011 Buying office representing large American retail discount stores in
purchasing products made in Europe and North Africa.

Tripled and quadrupled vendors market-share. Created

efficiencies in communications by designing, developing and
implementing user guides and templates. Grew product offerings
bringing an additional 240k in profits.

Partner and Creative Director

2/2011
JBMG France - Marseille
8/2009 Premium eco-friendly artisan candle company.

Launched a profitable line of premium wood-wick scented

candles. Conducted research, designed product, logo, website,
packaging. Sold at fairs and trade-shows in southern France.

Sustainability Consultant

7/2009 Ware Architecture - Dallas

5/2008 Firm specialized in the administration, marketing and
certification of sustainable development projects.

Streamlined LEED certification process with the

development of training materials and project tracking
tools. Executed successful communication campaigns
promoting client's achievements in sustainable design,
replaced 2 architects and gained new clients bringing in
over 500k in billings.
Master in Interna+onal Business ESC Grenoble -
Grenoble Ecole de Management 2009
Thesis- The Green Fool - Marke7ng
Bachelor in Interna+onal Business ESC Grenoble -
Grenoble Ecole de Management 2007

06 63 29 01 41
michaelguajardo@gmail.com
15 Cours dHerbouville, Lyon 69004
www.michaelguajardo.com

Marketing

Trend and Market Research

Strategy Development
Visual Merchandising

Product Development
Product/Packaging/Label
Vendor Selection
Pricing
Copywriting
Quality Testing

Digital Learning

Storyboarding
Content creation
Strategy
Survey creation/polling
SCORM

Training

Green Building &

Sustainability practices
Electrical Safety
SF6 Emissions

Account Management

Product Presentations
Negotiation
Delivery
Sales Analysis and Tracking
Trade-Show Attendance

Applications

Photoshop, PowerPoint,
iMovie, Pages, Word, Excel,
WordPress, Weebly, Magento,
Percepium LMS

Languages

English - Mother Tongue

French - Fluent

Code

Beginner: HTML - CSS - RAILS