The female protagonist is

portrayed central of the poster.

She is displayed having strong
posture and as being strong and
powerful through her body
language. This appeals to the
need for Self-Esteem (Maslows
Hierarchy of Needs) as she is
displayed as being confident and
powerful, this is something
anyone both male and female
would want to be associated with
hence. They will be far more
allured to her. As Jennifer
Lawrence is on the front cover
and she is extremely well-known,
particularly for this franchise,
this automatically allures the
audience to the poster through
acting as a bait and then the

The idea that the protagonist is

made to look normal and plain
as opposed to the stereotypical
sexualised object and
glamorous look, this makes the
poster unconventional, alongside
that the protagonist is female.
This breaking of conventions
again correlates to the clear
rebellion taking place, which
appeals particularly to a female

The Hunger Games: Mockingjay

The Mockingjay pin acts as a

unique selling point for the poster
as it is something which is unique
to the franchise. Hence, the
protagonist being made a part of
the pin, through her having wings
and being central to the pin, is
quite significant as the audience
would be aware that this pin is a
frequent symbolism of hope
throughout the movies. This is
extremely enigmatic as the
audience are curious as to what
is going to happen is the
protagonist is literally being
displayed as the pin. It also
connotes the idea of a phoenix
rising from the ashes as she is
from a low class background and
is now strong and powerful. This
use
of fire
iconography
is something
The
burning connotes
the

idea that she is burning bright as

a sign of hope and also this
correlates to the idea of her
being rebellious as this is
a stereotypically
The fact that theconsidered
protagonist
is
troublesome
act. The fact that
dressed in all black,
this
fire is burning
behind her
connotes power,the
authority
and
shows
that she is in control of the
rebellion. Rebellion
in particular
The
fact that
helps to widely
attract
its the character is
holding
a bow
youthful audience
as this
is awith arrows being
prominent
stereotype of clearly
youth. In
terms of behind her, this
connotesand
that she is ready to
it connoting authority
fight and attack
power, this foreshadows
the back. It is also
part
of the
character conventions
events that are
going
to take
as and
it is essential
place in the film
also the to her character
as from
a trademark
weapon, which
previous events
the
makethis
sense
previous films.would
Similarly,
is particularly to
people
who have
followed the
emphasised by
the tagline
which
story throughout
talks about courage,
this is the previous
The colour orange is extremely
prominent throughout the
poster, particularly in the fire.
The connotations of the colour
orange are risk-taking, which is
displayed in the fire and her
rebellious aesthetic, it also
The text is stylised to this particular franchised, it is made to
connotes competition,
look bold and powerful, much like the female protagonist. It is
independence and physical
made to look 3D in order to appear striking. The use of the
confidence, which are all
colour gold makes it appear shiny and new as a beacon of
relevant to the context of the
hope, this foreshadows the plot of the movie. Similarly, the
movie as she is being rebellious
use of the word Mockingjay relates to the Mockingjay pin
and is about to embark in a
which is frequent throughout the various movies. In this case,
major battle. Her direct mode of
the protagonist is made to look as part of the pin, which
address also connotes this
connotes that she is a symbol of hope for the rebellion. This
confidence that is displayed in
implies some political and economic issues, this appeals to
the use of the colour orange.
the need for Self-Actualisation (in particularly morality). The
The colour yellow, alongside the
release date, although a genre convention, has been made
colour red connotes warning
far more prominent in comparison to the cast names makes
almost as if to imply to the
the audience anticipate the release of the female, which
people that are going to be
again is crucial in order for the producer to fulfil their job in
attacked that they should be
persuading the audience to watch the movie in the cinema.
worried. It also has connotations
of loyalty and honour which the
protagonist is displayed as
having a great concern for