Professional Documents
Culture Documents
Presentations Outline
Company profile
Mission and Vision
Marketing Strategy
Implementation Strategy
Conclusion
Company Profile
Equity Shareholder
Equity Structure
(post restructuring Dec. 2011)
Awards
Market strategy
It is imperative that PERODUA keeps its focus firmly on the
road ahead. The Group must not only be flexible and adapt to
the constantly changing environment, but must also be
committed to carry out long-range initiatives aimed at further
strengthening its engineering and manufacturing foundations.
With its expanded product range, improved quality and value for
money product positioning, the PERODUA brand will become
increasingly attractive. This is what will drive sustainable growth
for PERODUA and positive returns for its shareholders. Most
certainly the road ahead will be paved with challenges, but
PERODUA now has the benefit of experience and is rapidly
strengthening the foundation for its future growth.
Implementation Strategy
Quality Control Campaign
'Zero-Defect' Campaign
Cost-Cutting Keywords: Simple, Slim, Compact
And Procurement Reform
Capital Expenditure (Capex)
Making Differences
Fuel Efficiency
Driving comfort
The Integration of Style and Practicality
Conclusion
BRINGING IN THE NEXT DECADE, THE NEXT CENTURY
leverage our accumulated expertise to introduce into the market compact cars that are fuel
efficient, affordable and conserve resources.
We also will work to strenghten our corporate structure and complete a production system
that puts SSC concpets into pracrtice.
we will complete the construction of a unique business model that will enhance mini
vehicle profitability, paving the way for our success over the next decade and into the next
century.
We will maintain this solid sense of commitment as we carry out reform and strive to
boost profitability.
we would like to express our gratitude to shareholders and other stakeholders for their
understanding and support.