Residential Project

Marketing and Sales

We provide residential real estate developers
with a competitive advantage.
We bring uncommon market insight, service excellence and an enterprising approach
to everything we do to ensure a residential real estate projects success.
From positioning and marketing boutique infill developments to maximize value, to
collaborating with developers on masterplanned, mixeduse communities that need
an international sales strategy, Colliers Residential directs all aspects of residential
real estate projects marketing and sales process.
When it comes to successfully marketing and selling residential real estate, actively
leading and managing the dynamics of a local market and enhancing sales through
international sales distribution channels are a must.
Whether spearheading a project from conception or breathing new life into a project
that has lost momentum, Colliers Residential delivers innovative marketing and sales
solutions across a multitude of scenarios and project sizes. By precisely defining
appropriate target markets and tailoring customized solutions for each unique
project, Colliers Residential provides unprecedented versatility in managing all types
of residential developments.
Colliers Residential leads all aspects of marketing and sales for developers and
deploys a thoughtful, strategic, disciplined and progressive approach to these
services. We lead every aspect of the marketing and sales process from defining
the vision and product through to the sale of the last condominium or home in a
project.
Our internationally experienced team brings a vast, distinctive and innovative
perspective with respect to real estate marketing and sales. This deep knowledge
and global platform provide developers access to the ideas, trends and advanced
thinking shaping the industry worldwide.
Residential marketing and sales services include:

Market research and target market analysis

Product concept definition
Project positioning and identity
Customized marketing and sales strategy
Product release and pricing strategy
Public and media relations

Marketing and sales staffing solutions

Sales training
Domestic and international sales distribution
Performance measurement and reporting
Sales administration