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  • Contents S 2003

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    Manjunath Royal
    6 views2 pages
    This document outlines the contents and structure of a study, including chapters on the company profile, design of the study, conceptual framework, data analysis and interpretation, and findings and suggestions. The design of the study chapter describes the need, scope, objectives, research methodology, data collection, and limitations. The conceptual framework chapter introduces marketing concepts, factors influencing consumer behavior, and buyer roles.

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    Contents s 2003

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    This document outlines the contents and structure of a study, including chapters on the company profile, design of the study, conceptual framework, data analysis and interpretation, and findings and suggestions. The design of the study chapter describes the need, scope, objectives, research methodology, data collection, and limitations. The conceptual framework chapter introduces marketing concepts, factors influencing consumer behavior, and buyer roles.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    6 views2 pages

    Contents S 2003

    Uploaded by

    Manjunath Royal
    This document outlines the contents and structure of a study, including chapters on the company profile, design of the study, conceptual framework, data analysis and interpretation, and findings and suggestions. The design of the study chapter describes the need, scope, objectives, research methodology, data collection, and limitations. The conceptual framework chapter introduces marketing concepts, factors influencing consumer behavior, and buyer roles.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    CONTENTS

    CHAPTER-1

    Company Profile

    1-12

    Company profile and History


    Product profile

    CHAPTER-2

    Design of the Study

    13-19

    Need for the Study


    Scope for the Study
    Objectives of the Study
    Research Methodology
    Data Collection
    Limitations of the study
    CHAPTER-3

    Conceptual Frame Work

    20-29

    Introduction to Marketing
    Factors influencing Consumer Behaviour
    Buyer Roles

    CHAPTER-4

    Data Analysis & Interpretation

    30-44

    CHAPTER-5

    Findings & Suggestions

    45-47

    Findings
    Suggestions

    CHAPTER-6

    Annexure:
    Questionnaire

    48-53

    Bibliography

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