The Ishikawa Diagram

Cause and Effect Diagram - Got To Market Approach

Issue/Problem
I want to tackle the issue of product
presenting my team with lists of
marketing activity they want executed
(which does rather than detail the
oportunity and let us create a plan.

Product Management

Perception in product
product do marketing
strategy, marketing do
execution

lack of understanding of
marketing strategy,
channels and approaches

Everyone's a marketeer and

think they can do it - more
so product people!

Process

People

not clear; not documented

lack of clarity over roles in

GTM process

lack of ownership of process

does not supp. outcome

lack of bandwidth

not consistenly skilled

lack of support as no
process

not clear about expectations

lack of understanding of
audience development
process

frustration

Audience development
needs a longer timeframe
than current GTM plans
allow for

feeling that nothing changes

- its always been like this
and always will.
Problem
Statement

Need toools to empower to

challenge

Need to display stratgey

acumen in high value
marketing.

Percieved as grounded in
lead generation skills
Marketing

multiple geographic
locations

Lower skills in Higher Value

Propositions

feeling that Product own

GTM process
Environment

Director can challenge, but

others are treated as junior
to product

Some managers have more

bandwidth than others

No clear roles and

responsibilities across teams
Management