RESEARCH METHODOLOGY

PROBLEM STATEMENT
Does ULIP meet aspirations and goals of investors?
OBJECTIVES OF THE STUDY
To identify the key factors that influence customers preference towards ULIPs
To identify the preferred source of information for investors
To assess the saving objectives among individual investors.
To comparatively analyze the satisfaction levels in ULIPs and Mutual funds.
RESEARCH DESIGN
RESEARCH INSTRUMENT:
A well- structured questionnaire are used which was a ratings scales and multiple choices
questions are used for collections of certain information.
QUESTIONNAIRE DESIGN:
The questionnaire designed is one consisting of multiple choices, rating.
DATA COLLECTION:
Nature of data: The nature of data is both primary and secondary data.

Primary data:
Descriptive research design is been used for the study. Primary data was collected
from investors. Survey method and personal interview method was used to collect
data from consumer.
Secondary data:
The secondary data was collected from websites and blogs.
SAMPLE SIZE:
The sampling size of 100 investors selected for the survey.

FIELD AREA: PUNE