QUESTIONNAIRE

Used in market survey of amul and parag dairy

Consumer contact description

PLEASE ANSWER ALL QUESTIONS ASKED IN THE QUESTIONNAIRE AND
SEEK FOR HELP IF ANY THING IS NOT CLEAR OR UNDERSTOOD TO YOU.

NAME OF CUSTOMER:
OCCUPATION :

______________________________________

ADDRESS :

______________________________________

MOBILE NUMBER:

______________________________________

NO. OF FAMILY MEMBERS:

More than 5 ( )

MONTHLY INCOME:
to 20,000, ( )

1 to 3 ( )

3 to 5 ( )

BELOW 5000 ( )
20,000 to 50,000 ( )

THAN 50,000 ( )

Q 1. Which company's dairy product you use?

a) Parag (

b) Amul (

15000
MORE

Q 2. Source through which you came to know about the chosen

brand product ?
a) Advertisement (
c) others (

b) Shopkeeper (

Q 3. Are you satisfied with your product?

a) Yes ( )

b) No ( )

Q 4. Reason to choose a particular companys product?

a) Home Delivery

( )

b) Easily Available ( )
c) Price

( )

d) Quality

( )

Q 5. Reason for using a particular companys product?

a) Quality ( )

b) easily available ( )

c) Price

c) Taste

( )

( )

Q 6. Reason for not using a particular brand product ?

a) High Price

( )

b) Non Availability

( )

c) Not regular supply ( )

d) Bad Taste

( )

Q 7. What type of milk do you use ?

a) Standardized

( )

b) Full cream

( )

c) Toned Milk

( )

d) Loose Milk

( )

Q 8. Quantity used by you (In litre) ?

a) 3 litres

( )

b) 2 litres

( )

c) 1 litres

( )

Q 9. Do you like any change in a product ?

a) Yes

( )

b) No

( )

Q 10. In which parameter ?

a) Taste

( )

c) Packing style ( )

b) price

( )

d) quality ( )

Q 11. Your Suggestion with respect to both the brands ?