WRITING – MODULE 3

WRITING MARKETING REPORT – FINDINGS

You work in Marketing Department of Spring Balm. In the last three months, the launch of your company’s
new products has not been successful. You are asked to conduct a market survey to find out what the reasons
are.

After collecting data, you have to write a marketing report to submit to the management so that they can see
what is happening to the current marketing campaign. One of the most important parts of your report is
Findings. And here is what you need to complete. (20 marks)

The aim of this report is to ________________________(1) for the failure of the launch of our new range of
Spring Balm toiletries. ________________________(2) from over 500 interviews with consumers.

I shall begin with my findings about the products themselves. About one fifth of the consumers who have
tried ________________________(3) said they were dissatisfied with the taste of the Spring Balm toothpaste.
_____________________(4), 47 people ____________________(5) skin irritation after using our deodorant
spray.

________________________(6), as regards the price, almost 90% ________________________(7) our

products are overpriced ________________________(8) well-established brands.

Thirdly, with regard to promotion and place, ________________________(9) the name Spring Balm still
means nothing to most consumers.

On the other hand, many of those who have heard about the Spring Balm collection
______________________(10) they cannot find our product anywhere.

SUGGESTED ANSWER

The aim of this report is to determine the reasons (2marks) for the failure of the launch of our new range of
Spring Balm toiletries. It is based on information gathered (2marks) from over 500 interviews with
consumers.

I shall begin with my findings about the products themselves. About one fifth of the consumers who have
tried our new products (2marks) said they were dissatisfied with the taste of the Spring Balm toothpaste.
Also (2marks), 47 people complained of (2marks) skin irritation after using our deodorant spray.

Secondly (2marks), as regards the price, almost 90% remarked that (2marks) our products are overpriced in
comparison with (2marks) well-established brands.

Thirdly, with regard to promotion and place, it is clear that (2marks) the name Spring Balm still means
nothing to most consumers.

On the other hand, many of those who have heard about the Spring Balm collection complain that (2marks)
they cannot find our product anywhere.
WRITING: MARKETING REPORT - RECOMMENDATIONS

You work in Marketing Department of Spring Balm. In the last three months, the launch of your company’s
new products has not been successful. You are asked to conduct a market survey to find out what the reasons
are.

After collecting data, you have to write a marketing report to submit to the management so that they can make
right decisions for a new marketing campaign. One of the most important parts of your report is
Recommendations, which are based on the Findings. And here is what you need to complete. (20 marks)

On the basis of the above findings, I would like to ________________________(1).

__________________(2) the deodorant spray should be temporarily withdrawn and submitted to laboratory
tests without delay. Our laboratory should also develop a new ________________________(3) like green tea,
mint, or bamboo salt.

________________________(4), we should look carefully at our competitors’ policy and

_________________(5) our price is right because our products are ____________________(6) consumers
with medium income.

________________________(7), I suggest that ________________________(8) more on TV and possibly

the Internet in order to _____________________(9) massive potential consumers.

Finally, ________________________(10), it is advisable to ensure that the Spring Balm collection is

available not only from a wider range of supermarkets, but also from more convenient retail outlets such as
Circle K, Mini stop, Bach Hoa Xanh, and other stores near residential areas.

II. Writing: SUGGESTED ANSWER

On the basis of the above findings, I would like to make the following recommendations (2marks).

I recommend that (2marks) the deodorant spray should be temporarily withdrawn and submitted to
laboratory tests without delay. Our laboratory should also develop a new flavor for the toothpaste (2marks)
like green tea, mint, or bamboo salt.

With regard to price (2marks), we should look carefully at our competitors’ policy and make sure that
(2marks) our price is right because our products are targeted at (2marks) consumers with medium income.

As for promotion, (2marks) I suggest that we should advertise (2marks) more on TV and possibly the
Internet in order to draw more attention from (2marks) massive potential consumers.

Finally, as regards place, (2marks) it is advisable to ensure that the Spring Balm collection is available not
only from a wider range of supermarkets, but also from more convenient retail outlets such as Circle K, Mini
stop, Bach Hoa Xanh, and other stores near residential areas.