ĐỀ WRITING (SẼ THI KẾT THÚC HP TƯƠNG TỰ )

Writing: Marketing report – Findings

WRITING: Marketing report – Recommendations
LOẠI 1
• Writing: Marketing report – Findings
 You work in Marketing Department of Spring Balm. In the last three months, the launch of your company’s new products has not been successful. You are
asked to conduct a market survey to find out what the reasons are.
After collecting data, you have to write a marketing report to submit to the management so that they can make right decisions for a new marketing campaign.
One of the most important parts of your report is Findings, which are based on the following factors:
Sample size in the survey over 500 interviews / consumers.
Product 1/5 of the consumers / try our new products
Price almost 90%/ our products / overprice / well-established brands.
Promotion the name Spring Balm / still mean nothing to most consumers.
Place many of those / heard about the Spring Balm collection / complain
And here are the Findings that you need to complete. (20 marks)
 
The aim of this report is to determine the reasons for the failure of the launch of our new range of Spring Balm toiletries. (1) _________________. (4 marks)
 
I shall begin with my findings about the products themselves. About (2) ________________________ (4 marks) said they were dissatisfied with the taste of the Spring Balm
toothpaste. Also, 47 people complained of skin irritation after using our deodorant spray.
 
Secondly, as regards the price, (3) _________________________________________________. (4 marks)
 
Thirdly, with regard to promotion and place, (4) _______________________________. (4 marks) On the other hand, (5) ________________(4 marks) they cannot find our product
anywhere.

 
The aim of this report is to determine the reasons for the failure of the launch of our new range of Spring Balm toiletries. It is based on information gathered from over 500 interviews
with consumers. (4 marks)
 
I shall begin with my findings about the products themselves. About one fifth of the consumers who have tried our new products (4 marks) said they were dissatisfied with the taste of
the Spring Balm toothpaste. Also, 47 people complained of skin irritation after using our deodorant spray.
 
Secondly, as regards the price, almost 90% remarked that our products are overpriced in comparison with well-established brands. (4 marks)
 
Thirdly, with regard to promotion and place, it is clear that the name Spring Balm still means nothing to most consumers. (4 marks) On the other hand, many of those who have heard
about the Spring Balm collection complain that (4 marks) they cannot find our product anywhere.
 
LOẠI 2
• WRITING: Marketing report – Recommendations
You work in Marketing Department of Spring Balm. In the last three months, the launch of your company’s new products has not been successful. You are asked to
conduct a market survey to find out what the reasons are.
 After collecting data, you have to write a marketing report to submit to the management so that they can make right decisions for a new marketing campaign.
One of the most important parts of your report is Recommendations, which are based on the following factors:

Product the deodorant spray / temporarily withdraw

R&D Department our laboratory / develop a new flavor for the toothpaste
Price look carefully/ our competitors’ policy
Promotion advertise more on TV / possibly the Internet
Place ensure / the Spring Balm collection / be available

 
On the basis of the above findings, I would like to make the following recommendations.
 
Regarding product, (1) _______________________________________________ (4 marks) and submitted to laboratory tests without delay. In addition, (2) ____________________________ (4 marks)
 
With regard to price, (3) ______________________________________________(4 marks) and make sure that our price is right because our products are targeted at consumers with medium income.
 
As for promotion, (4) ____________________________________________________________(4 marks) in order to draw more attention from massive potential consumers.
 
Finally, as regards place, (5) ________________________(4 marks) not only from a wider range of supermarkets, but also from more convenient retail outlets and other stores near residential areas.

 
On the basis of the above findings, I would like to make the following recommendations.
 
Regarding product, I recommend that the deodorant spray should be temporarily withdrawn (4 marks) and submitted to laboratory tests without delay. In addition, our laboratory should develop a
new flavor for the toothpaste (4 marks) like green tea, mint, or bamboo salt.
 
With regard to price, we should look carefully at our competitors’ policy (4 marks) and make sure that our price is right because our products are targeted at consumers with medium income.
 
As for promotion, I suggest that we should advertise more on TV and possibly the Internet (4 marks) in order to draw more attention from massive potential consumers.
 
Finally, as regards place, it is advisable to ensure that the Spring Balm collection is available (4 marks) not only from a wider range of supermarkets, but also from more convenient retail outlets and
other stores near residential areas.