BMI3C: Introduction to Marketing

1. You will work in your assigned groups.

2. Create a use for your given product but NOT what it’s originally made for.
3. Use your creative skills to do the following:
 Create a brand name
 Figure out a retail price for the product.
 Create a short promotion for the product (this should explain the
product, the price and convince us to buy it).
4. Each group will be judged by the other students in the class and we will
vote for the best promotion and product idea!
BMI3C: Introduction to Marketing

Products to choose from (or something of your choice if approved by your teacher):

Post-it notes:

Large Paper Clip

Hockey Puck

Food Storage Container

Window Squeegie

Deck of Cards

Painters Tape Ear Muffs

Business Card Holder

1.6 Marketing
BMI3C: Mix
Introduction to – New Use for Existing Product
Marketing

Product:

Group Members:

Product Create a new use for the product. Create a brand name.
Mix

Pricing Determine a retail sales price for your product and explain why this is
Mix appropriate.

Place Mix How does the product get to the consumer? Where would your product
be sold?

Promotion How does the consumer find out about this product? Create a short
Mix promotion for the product that will convince us to buy it.
BMI3C: Introduction to Marketing
BMI3C: Introduction to Marketing

Introduction to Marketing –
Chapter 1: How do you market this product?
Evaluation Rubric

Group Members: ___________________________________

Original Product: ___________________________________

Marketing Mix Component (Application) - GROUP

Evaluation: 4-Excellent 3-Good 2-Satisfactory 1-Needs Improvement
Product
Create a new use for the product. Create a brand name. /4
Pricing
Determine a retail sales price for your product and explain why this
/4
is appropriate.
Place
How does the product get to the consumer? Where would your /4
product be sold?
Promotion
How does the consumer find out about this product? Create a /4
short promotion for the product that will convince us to buy it.
/16
Total Application:

Presentation Component (Communication) – INDIVIDUAL

Evaluation: 4-Excellent 3-Good 2-Satisfactory 1-Needs Improvement
Student Name
____________ ____________ ____________ ____________
Voice
- volume, tone, /4 /4 /4 /4
tempo
Body Language
- facing audience,
eye contact,
/4 /4 /4 /4
posture
Knowledge
- confident with
content and not
/4 /4 /4 /4
relying on notes
Total
Communication:
/12 /12 /12 /12
BMI3C: Introduction to Marketing