CHAPTER 1

COMAPNY PROFILE

COMAPNY PROFILE
IFB is a US$ 250 million diversified business house having interests in
appliances, automotive components, alcohol and marine foods. Our
businesses enjoy leadership status and in most product categories have a
dominant market share. The businesses are built on the ethos of quality,
technology and customer focus as well as financial prudence. The IFB
brand enjoys very strong equity in the minds of the consumers and is
amongst the most desired brands in India.

MissionContinuously maximizing the shareholder's growth by manufacturing and

marketing best quality products that go into daily life.
IFB PREVILEGE
IFB Home Appliances pioneered many modern trends in the Indian household.
Over the years, IFB has developed products that have changed your lifestyle
not only through the very best in wash care technology, but also through a
wide range of state-of -the-art dryers, dishwashers and microwave ovens.
Today more than 1.5 million households own IFB products, making us one of
the most trusted Home Appliances companies in the country. Our customer
base is growing rapidly not only because of our products but also because of
the exceptional quality of service. Our service network covers the length and
breadth of the country, with more than 179 franchisees across 995 towns, We
feel that it is time to launch IFB Privilege - a truly rewarding loyalty
programmed. More importantly, it is a 'thank you' gesture to all our loyal
customers who have always believed in the superiority of our products and
services.
IFB Privilege offers Blue, Gold and Platinum tiers. Your privileged status at
each tier makes you eligible for multiple options. Just add to your range of IFB
Home Appliance and look forward to new rewards.

IFB HOME APPLAINCES

Washing machines
The IFB washing machine has a special cycle do all the thinking for you.
Choose from the various options like top loading and Front loading to get the
desired washing cycle. Each cycle delivers the exact water temperature at
the exact point in the cycle that each garment type requires along with
proper spin speed.
Clothes Dryer
IFB also produces good quality of clothes dryer for enjoying the privilege of
modern Age.
Microwave Oven
IFB

microwave ovens are the perfect example of a beautiful blend of

performance and style. Be it grilling tandorie chicken on the rotisserie or

cooking a family meal on a 20SC2, cooking will no more be a tiring
experience. Its microwave range will set you free to indulge in all the things
that you have dreamed of whilst enjoying the luxury of a hassle free cooking
experience.
Dishwashers
The flow through heater is strong point in IFB.That disgust drove us to invent
a hygienic, sealed drying system. The IFB system is completely closed. We
use no air at all to dry your freshly washed and perfectly clean dishes. The
wash water is super-heated by our flow-through heater (you knew we'd
sneak that in somewhere, didn't you?), which sanitizes dishes and heats the
stainless steel wash tub walls of the IFB's dishwasher. The heat from the
walls condenses the moisture on the dishes, and the condensation then runs
2

down the smooth stainless steel. The result? Spot-free, completely sanitized
plates, glasses and silverware, with which you can't wait to eat a delicious
meal.

IFB SERVICES
IFB provides one of the best sales after services
Facility in all over India including 1600+ cities and
Having toll free complain no. for the convenience of
Customers.

Literature review
All washing machines work by mechanical energy, thermal energy and
chemical energy action
Mechanical energy is imparted to the clothes load by rotation of the agitate
top loaders or by the tumbling action of the drum in front loaders. Thermal
energy is supplied by the temperature of the wash bath.
On the early mechanical bath timers the motors ran at a constant speed
throughout the wash cycle, although it was possible for the user to truncate
parts of the program, by manual advancing the control dial. However by the
1950 demand for greater flexibility in the wash cycle led to the introduction
of electronic timers to supplement the mechanical timer. These electronic
timers enable greater variation in such functions the wash time with the
arrangement, the electronic motor is periodically switched off to permit
clothing to soak, and is only re-energized just prior to a micro switch being
engaged/disengaged.
In early automatic washing machines, any changes in impeller/drum speed
were achieved by mechanical means or by a rheostat on the motor power.
Despite the high cost of automatic washing washers, manufactures had
difficulty in meeting the demand .although there were material. Shortages
during Korean war by 1953 automatic machine sales in the US exceeded
those of wringer-type electric machines.
In the UK and most of Europe ,electric washing machines did not become
popular unit in the 1950s.This was largely because of the economic impact of
world war -2 on consumer market which did not properly rcover until the late
4

1950s.The early electric washers were single tub,wringer type machines

,automatic

washing

machines

being

extremely

expensive.During

the

1960s,twin tub machines briefly became the popular helped by the low price
of the Rolls Razor washers.Automatic washing machines did become
dominant in the UK until well into the 1970s and by then were almost
exclusively of the front-loader design.

INDIAN MARKET OVERIVEW

The washing machine market is valued at Rs. 1500 crore and is growing at
the

rate

of

22% this year (2007-08) compared to last year. The fully automatic and
semi-automatic
sub category is growing at the rate of 40% and 17% respectively. Washing
machine

sales

is cyclical in nature and its sales commences with the onset of monsoon.
Major Players
Some of the major players in the category of washing machine market are:

Whirlpool

LG Electronics India Ltd.

Videocon

Samsung

LG is the leader with 27% of market share.

Whirlpool has a market share of 17%.

Samsung has a market share of 14%

IFB is market leader in front loading washing machine with a market

share of 28%

TYPES OFPRODUCTS
5

Fully automatic machines

Semi-automatic machines
Front loading washer
Top loading washer

Before the liberalization of the Indian economy, only a few companies like
Kelvinator, Godrej, Allwyn, and Voltas were the major players in the
consumer durables market, accounting for no less than 90% of the market.
Then, after the liberalization, foreign players like LG, Sony, Samsung,
Whirlpool, Daewoo, Aiwa came into the picture. Today, these players control
the major share of the consumer durables market.

AIM AND OBJECTIVE:Aim and objective of this project was to know the market potential of IFB
products in Meerut, Ghaziabad and Saharanpur. We gone through the survey
and a research proposal to find what consumers and dealers think about this
product. One important thing we tried to find out through this survey is
viability of this product. We also tried to find out purchasing power of people
of Meerut through this survey.
As a surveyor and management trainee we have our
personal aim and objective. We tried to learn how a research takes place and
it was first experience for us as a team to work for such a big name IFB.My
aim was to learn how to make a research proposal and how it works when It
come to real operations.Consusmer survey is really tough job we learn to
read consumer psychology through this survey. Our aim was to learn which
help us to make a good manager in future and we are very much succeed in
getting our aim and objective through this project.

METHODOLGY

My Methodology of doing project was very straight and simple. Survey is

very tough and tedious job. I put various questions to the dealers,
consumers and for institute we went to administration head for direct
interview. We also tried to know which brand has maximum sales. I put some
question to know dealer affection to particular brand. We also try to find out
competitors

condition

in

the

market

of

Meerut,

Muzaffarnagar

and

Saharanpur.
As far as consumer survey is concern I took the samples only in Meerut city. I
put all type of questions like psychological questions to know the thinking of
customers regarding that product. I also try to find out more popular brand
regarding various products. For this survey we collect data on two bases:1) Primary data- These are the data that we collect directly from
consumer or dealers by asking direct question with them.
2) Secondary data:-We have done some research work through internet

and employes of IFB to know more about it.

My research work was mainly descriptive because our range of survey was
wide. This methodology helps us to get wide range of information.

CHAPTER 2

RESEARCH
METHODOLOGY

OBJECTIVE OF THE STUDY

o

To study the consumer trends in home appliances sector.

To study consumer decision-making & preferences.

To study marketing strategies adopted by IFB.

To study the level of customer satisfaction in IFB.

To study the market potential.

To study customer purchase decision behaviour.

To understand the needs of different consumer segments.

Comparative study of different electronics companies.

10

Research problem:
To study consumer trends, behaviour, preferences and level of
satisfaction in IFB communication Ltd. The study was conducted in Meerut zone with
sample size of 50 and sample units were suppliers and
Consumer of home appliances

Research Design
The following methodology was adopted for the study purpose:

Type of research:
Descriptive and qualitative research design were used while conducting the project.
Sampling Design was taken by the researcher as the Research design.
The major purpose of the study is to describe the state of affairs as it exists at
present.
The study was based on the facts or information already available, & analysis of this
available information make a critical evaluation of the material.

Research Method/Technique:
In the project report the researcher used following techniques while conducting his
study:

Analysis of documents

11

Survey Method: A market survey was done on home appliances companies.

Interview (Personal): Both open and closed ended (unstructured) questions
were asked while taking some information from the users of the

home

appliances at Meerut zone.

Questionnaire

(Structured):

structured

designed

comprehensive

questionnaire was framed and pretested for data collection from the
customer .

Research Data
Data is the key activity of marketing research. The design of the data
collecting method is backbone of research design.
Data constitute the foundation of statistical analysis and interpretation.
Hence the first step in statistical work is to obtain data.
Data can be obtained from two important sources, namely:
1.

Primary Data

2.

Secondary Data

Primary Data:
Primary data are gathered for the specific purpose or for a specific
research project, consist of original information for the fulfilment of project
objective.
When the data are required for the particular study can be found neither in the
internal record of the enterprises nor in published sources. In some cases it may
become necessary to collect original data.
12

Primary data can be collected in four ways:1. Observation

2. Survey

Secondary Data:
Secondary data are the data, which already exists somewhere.
Secondary data provide starting point for research and after that the advantage of
low cost and ready availability. Secondary data can be divided into two types:
1. Internal data
2. External data
When researcher uses the data that has already been collected by
other data are called secondary data. Secondary data can be obtained from journals
i.e. internal sources report, government publication and books, professional bodies
etc.
Internal data are reports and memos generated within an organisation
to facilitate its operations and annual report. External data are those specially
produce for outside consumption.

Sources

from

which

the

researcher

secondary data are as under:

1. Direct observation

13

has

taken

the

2. IFB website
3. Books for marketing management
4. Surveys and customer data & report
5. IFB customers care office
6. IFB Brouchers

SAMPLE DESIGN
Area of Sample:

The areas covered up in this survey was MEERUT

Selection of units under study

Sampling Units from MEERUT were suppliers and

Consumer of HOME APPLIANCES

LIMITATION OF THE STUDY:Though I tried

my best to get information and elicit responses required for

preparing the project report and management of organization. Yet there were
some problems faced by me. These are as follows:1) Time was a constraining factor. The duration of research was only
eight week and we were working on eight project. It seemed to be a
short duration for a through study of the Subject.

2) We were unaware of demographic condition and we were new in

that Meerut zone.

14

3) We were covering 3 districts for dealer survey it was really

tough

job regarding accommodation and transportation.

4) Unavailability of dealers and busy schedule of customer was
exclusive factor because of which a lot of time was wasted during data
collection.
5) There was possibility of sampling error
6) The Size of sample was small in relation to the total universe.

CHAPTER 3
DEALER SURVEY

15

DEALER SURVEY:Market Potential of

Front loading
washing Machine
of IFB

2011

COMPILED BY: -

16

IFB

REPORT ANALYSIS
We

visited to 37 dealers for our research but only 23 dealers has front

loading washing machine .So our sample size for front loading washing
machine is 23.

We found maximum no. of dealer interested in IFB front loading washing

machine.
We found that in front loading washing machine IFB is on the 1 st position in
market.LG and Samsung is on 2nd and 3rd position respectively.

17

IFB has maximum demand in front loading while Samsung and LG is on 2 nd

and 3rd position.

LG gives best sales promotional offer but most of loyal dealer of IFB told that
it is IFB that was only biasness.

18

2011

COMPILED BY:

About 90% dealer give brand assurance to their customer and 37.32% of
them prefer IFB while only 27% of dealer gives brand assurance to LG front
loading washing machine.

IFB
19

REPORT ANALYSIS:-

DEALER
SURVEY
-Competitors
range/Price/
features of
Microwave oven
vis--vis IFB

With the help of this questionnaire we tried to find out market potential of
microwave and also competitors of IFB market. We visited 28 shops who deal
in oven including exclusive showroom of various brands.

20

Mostly LG has maximum sale and convection type MVO has most sale

Convectional MVO (79%) mostly sale in Market of Meerut.

21

Most of the dealer give personal of assurance for a brand in which 27.27% of
them give personal assurance to IFB.

22

More than 60% of dealers told that sale of IFB MVO has been increased and
they are satisfied with the pricing strategy of IFB

23

CHAPTER 4
CONSUMER SURVEY

24

2011

CONSUMER
SURVEY:-To Identify
Scope & potential
of Front loading
washing machine

25

COMPILED BY-

REPORT ANALYSIS:We took sample size of 70 consumers to know the market potential of Front
loading washing machine.

More than 35 % people use FLWM. Among 35% user 42% of them use IFB
washing machine while LG is on 2nd position with 27% user use it.

26

50% of users are satisfied with their brand and 65% of people told that they
will recommend their brand to others while 34.61%told that they will not
recommend their brand to other.

27

4)

Would you like to change your Top loading washing machine to Front

loading washing machine ?

% preference of changes from

Yes

Top loading to Front loading

64%

No

20%

Can't say

16%

28

2011

CONSUMER COMPILED BY: SURVEY:-To Identify

IFB
Scope & Potential
of Microwave Oven
REPORT

ANALYSIS:-

29

We asked this question from 70 people and we found that 30 of them have
MVO so we took sample size of 30 people. We found that every one knows
about MVO.

Most of the consumer prefer LG and Onida .i.e. 32% and 27% while only 18%
of customer have IFB .Among users 33% told that they will recommend their
brand to others while 21% refuse to do so.

30

This question is asked from all 70 people in which 47.14% are interested in
IFB MVO but most of the interested customer told that price is major
obstacles.

FRONT LOADING WASHING MACHINE

PRICE LIST &CAPACITY

OF IFB
31

AND ITS COMPETITOR

IFB

LG
S.No.

S.No.

Model

No.

Capacity

Price

Digital 7kg

7kg

31,690/-

Senator Dx

6kg

29,500/-

Senator 6kg

6kg

27,500/-

Elite Sx

5.5kg

26,100/-

Elite Dx

5.5 kg

24,700/-

Senorita DX

5.5kg

22,250/-

Serena SX

5.5 kg

21,450/-

PRICE LIST AND CAPACITY OF FRONT LOADING

MODEL

CAPACITY

32

PRICE

F1403TD25

8.0KG

38,490/-

F1256QDP

7.0KG

35,390/-

F1256QDP5

7.0KG

34,890/-

F1256NDP

6.0 KG

32,390/-

F1256NDP5

6.0KG

31,890/-

F1056LDP

5.5KG

26,490/-

F1068LDP

5.5KG

22990/-

8.

F8068LDP

5.5KG

20,990/-

SAMSUNG PRICE LIST AND CAPACITY OF FRONT LOADING

33

S.NO.

MODEL

CAPACITY

PRICE

WF8754CPG

7.5KG

34,190/-

WD7652C8

6.5KG

37,900/-

WF8652SEA

6.5KG

31,490/-

WF8652NFV

6.5KG

30,390/-

WF8650NHW

6.5KG

29,390/-

WF85502SEH

5.5KG

26,390/-

WF8550NHS

5.5KG

25,790/-

8.

WF8550NHW

5.5KG

24490/-

MVO PRICE LIST &CAPACITY OF IFB AND ITS

COMPETITOR

IFB
34

S.NO.

MODEL

CAPACITY

PRICE

1.

30SC2(CONVECTION

30LT.

13,500/-

)
2.

28SGR1S(ROTYSSER 28LT.

9,900/-

IE)
3.

25

25 LT.

12,500/-

SC2(CONVECTION)
4.

25 PG1S(GRILL)

25LT.

8,500/-

5.

20SC2(CONVECTION

20LT.

7,000/-

20LT.

6,000/-

17 LT.

4,900/-

17LT.

3,900/-

)
6.
7.
8.

20PG2S(GRILL)
17PG1S(GRILL)
17PMMEC( SOLO)

MVO

PRICE LIST AND CAPACITY

35

LG

S.NO.

MODEL

1.

MC

CAPACITY
8088NRH 30

PRICE
14,125/-

(CONVECTION)
2.

MC

8087ARH 30

13,450/-

(CONVECTION)
3.

MC

8047ARH 30

12,970/-

(CONVECTION)
4.

MH7046S

5.

MC

(GRILL)

30

8,370/-

7648WSH 26

11,155/-

(CONVECTION)
6.

MC7688DP

26

9,425/-

(CONVECTION)
7.

MH 6558F( GRILL)

25

7,315/-

8.

MH 6347B (GRILL)

23

6,735/-

MVO

PRICE LIST AND CAPACITY

SAMSUNG

36

S.NO.

MODEL

CAPACITY

PRICE

1.

CE1072LTS

28 LT.

15,900/-

28 LT.

11,900/-

28 LT.

12,400/-

23 LT.

7,400/-

( CONVECTION)
2.

CE1031L
( CONVECTION)

3.

CE1031LAT
( CONVECTION)

4.

GE83ZL-Y

(GRILL)

5.

GE83YL (GRILL)

23 LT.

7,900/-

6.

G273V

(GRILL)

20 LT.

5,900/-

7.

MW71E (SOLO)

20 LT.

3,900/-

37

CHAPTER 5
FINDINGS &
SUGGESTIONS

FINDINGS
We got our findings after our completion of research work. Our findings are
as follows:-

38

37.83% of dealer sell front loading washing machine while LG is on 2 nd

position after IFB with 18.90%.Haier and Sony has very small
participation in market of front loading washing machine with 2.70%
.Samsung is on 3rd position with 16.20% dealer sell it.

43% dealer told that IFB has highest sale in front loading washing
machine. LG is on 2nd position with 24.92% while Samsung is on 3 rd
position with 18.91%.

81.08% of dealer told that fully automatic washing machine sold more
in comparison of semi automatic machine.

48.64 dealers told that they get almost same margin on every brand
while 16.21% dealer told that they get maximum margins in IFB.

37.83% dealer told that IFB has best service after sales while 21.62%

dealer
told that Samsung has better sale sales service.16.21% dealer told
that LG has better sales service.

6) 37.83% dealer told that LG give best sales promotion offer while

16.21%
Dealer told that IFB and Samsung give best both sales promotional

offers .
47% dealer gives assurance of IFB while 27% dealers give personal
assurance to LG while purchasing washing machine

7) It is interesting to see that LG is on the top position with 31%

whirlpool and Samsung is on the 2nd and 3rd position respectively and
IFB holds 4th position in the market with 12.71% of total sale.

78.52% dealer told that convection microwave oven sale mostly in

their shop. While no one told that Solo has maximum demand in
comparison of convection and grill.

39

64.28% dealer told that they get almost same margin in every
brand.10.71% of IFB and Onida dealer told that they get maximum
margin in these brand.

25% dealer told that IFB has maximum demand in microwave oven
while Onida is on 2nd position with 17.85% and Bajaj is holding 3 rd
position with 14.28%.

28.57% of dealer told that IFB is providing best service after sale.
Onida

and

Samsung

both

are

on

2 nd

position

14.28%

dealer

recommend them as a best service provider.

32.14% dealer told that Videocon give best sales promotional

offer,28.57% dealer told that LG give best sales promotional ,21.42%
dealer told that IFB give best sales promotional offer.

It is interesting to see that not a single dealer has sales after service
authentication/certification .All companies do their service after on
their own.

78.52% dealer give personal assurance to their customer while

purchasing microwave oven this shows purchasing behavior of
customer is influence by dealer at a great extent.

Out of 78.57% dealers who give personal assurance to any brand we

find this out come. This graph shows that most of the dealer Suggest
IFB 27.27% while 22.72% dealer suggest Videocon.13.63% of dealer
suggest Bajaj and Ken star. Out of 28 dealers who sell Microwave oven
we found 42.86% of them sell IFB MWO.

Out of 42.86% dealer of IFB 66.66% told that sale has been increased in last
two quarter while only 8.33% told that sales is decreasing rest of 25% of
dealer told that sales is constant

Out of 42.86% dealer of IFB only 66.66% dealer are satisfied with the pricing
strategy of IFB while 33.33% of dealer are not satisfied with it.
40

In front loading IFB is ranked 1st by consumers while LG is ranked 2 nd by

consumer in Front loading washing machine while Videocon and
Samsung is on 3rd and 4th point respectively with 20.45% and 19.36%.

About 38.46 % consumer told that washing machine has affected their
life up to 50-60% while 34.61% told that washing machine affect their
social, cultural and psychological life up to 80-100%

Out of 70 consumers 37.14% of consumer use front loading washing

machine while 62.86 does not use it.

Out of 37.14% who use front Loading washing machine, 42.41% of

them use IFB while LG 26.92% of them Samsung and Videocon are
11.54%.

50% of consumers are satisfied with features in respect of price they

have paid while 26.92 % consumers are not satisfied with it.

64% of consumer told that they will prefer changes from top loading to
front loading while 20% of them told that they do not want to change
it.

47.14% of consumer prefers clean washing as preference attribute of

consumer while 20% prefer long durability.

29.17% of consumer prefers LG Microwave while 25% of consumer

prefers Onida Microwave and 16.67% of consumer prefers IFB
Microwave.

83.33% consumers say that they use Microwave more than twice a day
it shows the usefulness of the Microwave.

41

37.50% of consumers say that they are satisfied with their Microwave
Oven but 25% of consumers are dissatisfied with their Microwave
ovens.

45.83% of consumers recommend their brand of Microwave Oven to

others but to the some extent while 33.33% of consumer fully
recommends their brand to others.

41.30 % of consumer told that price is major obstacles in buying MVO

while 23.90% told that due to less use of it they do not buy it.28.26%
of consumer where not able to answer this question.

About 61.43% of consumer prefers 61.43% convection MVW while

28.57% prefer solo+ grill of MVO. On the other hand 10% consumer
likes to buy only solo model of MVO.

Most of the consumers (77.40%) told that they get information about
consumer durables like MVO from their Peer group while only 11.43 %
of consumer told that they get information from magazine. only 5.71%
of consumer told that they get information from magazine

82.28% of consumer told that they prefer dealer for buying their
product like MWO while

11.43% prefer teleshopping for buying

product like MVO.

34.28% of consumer told that they are price sensitive and their buying
decision mainly depend on price the second preference they give to
brand and then aesthetics and after that quality comes.

47.14% of consumers prefer IFB MWO while 52.86% people say no to

IFB MWO.

S.W.O.T ANALYSIS:-

42

We have done SWOT ANALYSIS of Meerut zone to go through the strength,

Weakness, Opportunity and Threat.
STRENGTH: - IFB strength in Meerut zone is its brand itself. Though it is a
premium brand high class people are mostly brand loyal of IFB
WEAKNESS: -

One of its weaknesses is ineffective promotion and high

price.
OPPORTUNITIES: -

IFB has opportunities because expense on white goods

is increasing day to day by common people. Very few players make good
front loading washing machine.IFB can take lead.
THREAT: -

Main threat for IFB is reach ability. It is le not as reachable as

brand like LG and Videocon.IFB has very less no. of loyal dealer.

SUGGESTIONS
We find conclusion from this survey but with conclusion we have
added some suggestion regarding front loading washing machine
market of IFB in Meerut Zone.
1) We found that there is very good market of Front loading washing machine
of IFB but to keep this momentum IFB should have to make loyal dealer who
can promote this brand.

43

2) One very serious complains we got to know from some dealer that area in
charge only take care of some of dealers. This is creating cartel type
situation among dealers as a area in charge we should have to avoid it
because we cant sale our product with the help of one or two dealer. This is
creating dissatisfaction among some dealer and creating bad mouth of
publicity.
3) One of important things we got to know from dealers that some of dealer
of IFB in Meerut are selling machine only on order of customer. They have
not put Front loading in display. We should have to visit our dealers randomly
and we should have to be very careful in providing dealership.
4)LG and some of the brands are not very good in comparison of IFB but
because of aggressive promotion in market they are in good condition in
market of Meerut, Muzaffarnagar and Saharanpur.IFB should have to do
some promotional work.
5) Most of the dealer told that Senorita Dx is mostly sold in their store.

SUGGESTION
We find some conclusion and try to give some suggestion regarding
dealer survey of Microwave oven in Meerut zone.
44

We found that most of the dealer of IFB does not deal with microwave
oven. They deal with some other brand like Ken star and Bajaj which
are more economical than IFB. We suggest that

IFB should promote its brand and motivate dealers to keep it in

shelves. This will attend customer attention.

One of important thing we notice during survey that Solo type of

Microwave oven of IFB has very less sale .So IFB should have to take
some step to increase its sale.

4)We found that during survey dealer of various brand promote their
own brand thats why some of the statistics are in favor of IFB.

Reach ability of front loading washing machine is very less as most of

IFB dealer does not have display Front loading washing machine. Most
of consumer has complained about it.

Most of consumer told that they can change their top loading with front
loading washing machine so IFB should have to come with some
exchange offer or have some sale strategy according to which even
middle class people can enjoy premium brand.

IFB should have to increase their number of dealer to increase

availability of Front loading washing machine.

s we find most of the MWO consumers are of average income group i.e
most price sensitive class in our society. Thats why IFB should have to
come with good promotional offers in market.

Most of the consumers told that they want to buy convection MWO but
they already had the solo one. So IFB should have to come with some
exchange offer.

45

IFB should increase the availability of their products so that the product
can easily be available to the consumer at every corner of the city.

IFB should promote its brand through brand promotion activities like
exhibition or road shows to increase its awareness.

46

BIBLIOGRAPHY

BIBLIOGRAPHY:-

www.google.co.in
www.ifbappliances.com

References:
1.Marketing research, G.C.Beri, Third Edition, Tata
McGrawHill Publishing Company Limited, New
Delhi, 2000
2.)Marketing management, Philip Kotler, Twelth
47

(Millennium) edition, Prentice-Hall of India

Private Limited, New Delhi, 2003

48

QUESTIONNAIRE

Questionnaire

49

TO IDENTIFY COMPETITORS RANGE/PRICE/FEATURES FLT VIS A VIS

IFB
DEALER SURVEY
Dear Dealer,
As the management student of Kohinoor Business School, Khandala
we want your opinion regarding the product to serve you better.
Please dont be biased during answering following questions.
Name: .
Age: (1) below 25
Gender:

Q1.

(2) 25 35

(3) 35- 45

Male ..

(4) more than 45

Female .

Which brands of Front Loading Washing Machine you sale in your

shop?
( )LG

Videocon
Q2.

)Samsung

) Onida

)IFB

Which brands has maximum sales in your shop?

( )LG

Videocon
Q3

(
(

)Samsung

) Onida

)IFB

Which type of Front Loading Washing Machine has maximum demand

in your area & Why?

(

) Fully Automatic

( )LG
Q4.

( ) Semi Automatic

)Samsung

)Videocon

Which company is providing best after sales service ?

50

)IFB

( )LG

Videocon
Q5.
(

)Samsung

) Onida

)IFB

Which brand gives best sales promotion offers?

)LG

)Samsung

Videocon
Q6

) Onida

)IFB

Do you give personal assurance for any brand while selling Front

Loading Washing Machines?

(

) Yes

Q7.

No( )

Which brands of Microwave oven you sale in your shop?

( )LG

Videocon
Q8.

)Samsung

) Onida

)IFB

Which brands has maximum sales in your shop?

( )LG

Videocon
Q9

)Samsung

) Onida

)IFB

Which type of microwave oven has maximum demand in your area &

Why?
(

) Convection

Q10.
( )LG
(

( ) Solo

Which brand gives best sales promotion offers?

(

)Samsung

) Onida

)Videocon

)IFB

Q 11
(

( ) Grill

)LG

Videocon

Which brand is best in terms of serviceability?

(

)Samsung
(

)IFB

51

) Onida

Q12 Do you have authentication/certification of sales after service facility of

any company?
( )Yes

No(

If yes please specify .

Q13

Do you give personal assurance for any brand while selling

Microwave oven?
(

) Yes

No( )

If yes please specify..

Q14. Do you sell IFB Microwave oven?
(

Yes

No ( )

If yes IFB sales performance during last year.

(

) Increasing

) Decreasing

Q15 Are you satisfied with pricing strategy of IFB?

(

) Yes

( ) No

52

( ) Constant

TO IDENTIFY SCOPE OF FRONT LOADER WM IN INDIAN MARKET

CONSUMER SURVEY

Dear Customer,
As the management trainee of IFB company, we want your opinion regarding our product to
serve you better. Please dont be biased during answering following questions.

Name: .
Age: (1) below 25
Gender:

(2) 25 35

(3) 35- 45

Male ..

Female .

Income: (1) below 10,000

(2) (10,000 20,000)

(3) (20,000 30,000)

(4) more than 30,000

Profession:
1(a)
Yes(
(b)

Do you use Front Loading Washing Machine?

)

No(

(4) more than 45

Which brand do you use?

53

(
(
2.

)IFB

)LG

)Samsung

)Videocon

)Whirlpool
Is your washing machine provides enough features in respect of price of

product (Cost vs. Benefit)?

(
3.
(
4.

) Yes

) No

( ) Cant say

Would you recommend your washing machine to others?

) Yes

) No

Would you like to change your Top loading washing machine to Front loading

washing machine?
(

5.

) YES

)No

)Cant say

Rank the following attributes according your preferences by which Front

loading WM is/will be better than current WM

(1) Long Durability
(2) Water Saving
(3) Detergent Saving

( )
( )
( )

Clean Washing

6.

Are you aware of Microwave oven?

( ) Yes

7.

( )

( )No

Do you have microwave oven?

( ) Yes

( )No

.IF yes, which companys Microwave oven do you have?

( ) LG

( ) Onida

( ) Videocon

( ) IFB
8.

How frequently do you use microwave oven?

54

( ) Samsung

( ) Once in a day

( ) twice in a day

) more than

twice
II. Are you satisfied with your Microwave oven?
( ) Very satisfied

( ) Satisfied

( )Neutral

( )Dissatisfied

III. Would you recommend yours brand of Microwave oven to others?

( ) Yes
9 (b).
I.

)At Some Extent

What you think is major obstacle to buy MWO?

) Lack of awareness

) Price

)Less Uses

)Cant say

Which microwave oven will you prefer most?

(

11.

)No

IF No,

10.

) Convection

) Solo + Grill

) Solo

From where do you get information about the consumer durables like

MWO ?
( ) Magazine
( ) TV
12.

( ) News Paper
( ) Neighbor/Colleague/Friends/Relatives

What mode of purchasing you adopt to buy Consumer durables?

( ) Dealer ( ) Online

( ) Tele shopping

specify)

55

) others (please

13.

Do you feel that Microwave oven can fulfill your lifestyle, social,

cultural and psychological needs?

( ) None

( ) 20% - 30%

( ) 50% - 60%

80% - 100%
14.

Which attributes do you look during purchasing consumer durables?

( ) Quality

( ) Performance

( ) Price

)Aesthetic
15.

Do you like to buy IFB Micro wave oven?

( ) Yes

( ) No

56

( )Brand