1) Describe the role and importance of typography in the following areas

a. Advertising: the activity or

profession of producing advertisements for commercial products or
services.
b. Logo creation: A recognizable
graphic design element, often including a name, symbol or trademark,
representing an organization or product . Before you start thinking about
designing a business card or picking colors for your letterhead, you need a
logo.
c. Identity: the fact of being who
or what a person or thing is, or a close similarity or affinity
d. publishing: the occupation,
business, or activity of preparing and issuing books, journals, and other
material for sale.
2) Find 2 examples of each (2 advertisements, 2 logos, 2 brand identity or business
identity, 2 publishing works) and explain why the creator created their design with that
specific typeface, font size, etc. Do all of the elements of design work together? Consider
the whole piece and copy and paste examples when answering the previous

Advertising:
Logo creation:

brand identity:

Publishing:

3) Find 3 pieces that could have used typography better and explain why. Copy and
paste examples.