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OUR IDEA
The music video is based on the secondary era of our lifetime
where teenagers where getting themselves into serious
relationships. This story is about a female whom everyone
has a crush on, yet is taken by a very popular pupil.
However one day a guy which has a crush on her recognizes
burses all over her body. The moral of the story is to show
that we dont know what happens behind closed doors. we
wish to use the touching story, the song and the slit screen
technique to evoke emotion from the audience. We would
use the spilt screen to show on one side of what people
think her life is like and the reality of her life.

Visual concept

Typical R&B video reconstruction

Emotionally focused
Narrative based on a story between a relationship between a male and
female
Moral story behind the song

Camera techniques
Wide shot This is were the artist is shown taking up most of the
shot but the location/setting is still focused on
Mid shot this shows the artist from his/her waist to head, and
focuses mainly on the subject but still giving an impression of the
location/setting.
Medium close up- this shot is halfway between a mid shot and a
close up, showing the artist from chest to head.
Close up this shot shows the artists face or can show an object
that the artist is holding, or something were the camera focuses
closely on
Extreme close-up this shows the artists face extremely close ,
for example eyes, or mouth to identify something it can have the
effect of showing the audience the artists thoughts and feelings or
even showing a lip sync commonly used in music videos. #
Over the shoulder shot this is a good shot used , specifically in
narrative based music videos usually when the artist is acting and
speaking to another person you tend to see an over the shoulder
shot to display the conversation , or to show something the
character is looking at

Editing techniques
Final cut pro is the music video editing software that we use to edit
our music videos. Editing is the process that concludes the making
of the music video. When you edit, you cut scenes down, add special
effects and add the track to the music video etc.
method of cutting between a couple of scenes or stories that are
happening at the same time.) -Also, adding non- diegetic sound is also
part of the editing.
if it was a sad song then the video would also be sad. Some music
videos have diegetic sound, where they include sound from the
surroundings, such as birds, police sirens that make the video seem
more realistic. However, the music itself is non-diegetic sound

Props
Our typical r&B music video would consist of a local location preferably a
house
Car
Appropriate clothing

Themes

Typical r&b
R&b parody
Moral story
2000-2004 based

Inspiration
https://www.youtube.com/watch?
v=fzzMOMkjm8A&list=PL5ae7GWZduvPB9M60fyQf2ynEvIniYAs
K&index=10

J COLE CROCKED SMILE

The main reason as to why we were drawn to the idea of using
this concept is because of the way that this theme really
gives the viewers of the music video an emotive quality. The
director of the video achieves this by taking us through the
daily routine of the characters, which gives us a closer view
of their lives and almost sets us off on the journey with
them. In addition in this video we are shown the lives of two
individual characters, and all this similar things that they do
day to day. At the end of the music video the director shows
us how the two lives merge and makes us feel emotive as
we see the difference between the two when one character
has their freedom taken away and the other is the one
taking his freedom away. By doing this we make the video
emotive and take the viewer on a journey with the

WALE- WHITE SHOES

This video shows the journey and the transformation, of how he

worked to get the white shoes and ditched the old shoes
The emotion is shown
through the losing of the
shoes through it being
stolen. The song is also
used to evoke emotion
from the audience as the
slow melodic tone of the
song helps the emotion to
be portrayed

How will the visual concept fit in

In order to provide our visual concept we will use a mixture of abstract
and
Social realism in with a variety of different overlapping shots and editing
them
For a story telling effect. We aim to evoke emotion from the audience
and use the touching story to encapsulate the viewer.