Kayleigh-Ann Cole

History of music
videos
The first music video
The origins of music videos date back to 1920's, however they usually consisted
of musical short films, considering this the first proper music video was produced
by The Beatles dating back to 1965 with their hit song A Hard Day's Night, which
was directed by Richard Lester.

Kayleigh-Ann Cole

The importance of music videos for artists

In recent years music videos have become an integral part of a band or artist.
The two main areas include: exposure and revenue. Usually music videos are
produced then released in the early period of the release cycle of a song. This
intends to drive exposure; it allows the audience (fans) different channels to
enjoy the music (TV, YouTube). Many music videos have been the stem of huge
sales through viral appeal. Interesting videos (For example: Miley Cyrus
-Wrecking Ball) lead to a larger audience watching them and boosting music
sales. As well as exposure for the artist, music videos can create revenue, this
can occur through advertising products by subtly placing them in the music
video, therefore promoting the song as well as a separate product, this process is
an example of the use of synergy.

(Image from Miley Cyrus Wrecking Ball video)

Kayleigh-Ann Cole

The most watched videos on YouTube

The rise in new bands and artists and the rise in technology suggests that music
videos are significant for the audience as well as the producer and artists
themselves, meaning music videos are very popular and the style of music
videos are ever changing. Here are the top 5 music videos watched on YouTube

Number 5
LMFAO - Party Rock Anthem ft. Lauren Bennett, GoonRock
Views: 941,342,009+
Released date: March 2011

Kayleigh-Ann Cole

Number 4
Katy Perry - Dark Horse (Official) ft. Juicy J
Views: 1,107,421,178+
Release date: September 2013

Number 3
Katy Perry - Roar (Official)
Views: 1,070,388,896+
Release date: August 2013

Kayleigh-Ann Cole

Number 2
Justin Bieber - Baby ft. Ludacris
Views: 1,215,178,458+
Release date: January 2010

Number 1
PSY - 'GANGNAM STYLE ()' M/V
Views: 2,418,711,561+
Release date: July 2012

Kayleigh-Ann Cole