Research FIle

What is the purpose of a music video?

First music video ever made?
Most famous music video ever made?
Most expensive music video?
Mtv founded?
Generational impact of mtv?
Music video viewing attitudes changed over the decade?
How many people watch mtv compared to YouTube?
2004-2016 viewing- statistics?

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MTV was founded on August 1st 1981 in New York City, New York, United States.
John Sykes, Tom Freston, Robert Pittman, and Les Garland founded it. The first
words that were spoken when MTV: Music Television was aired for the first time
were Ladies and gentlemen, rock and roll and was spoken by John Lack, one of
MTVs creators. Also, one of the first ever music video to be aired on MTV was
The Buggles Video Killed the Radio Star. a lot of controversy surrounds this
topic as video killed the radio star was most definitely the first music video to
be aired on tv, but for many years before groups such as the beatles and queen
did make music videos.
http://www.history.com/this-day-in-history/mtv-launches
https://www.youtube.com/watch?v=BGLGzRXY5Bw

http://www.listchallenges.com/60-most-famous-music-videos-of-all-the-time
http://www.thetoptens.com/music-videos/
http://stylecaster.com/youtubes-10-most-viewed-music-videos-of-all-time/
These are links to websites showing the most popular music videos. However the
list varies from each site because of the voting system. However the mode is
that Michael Jackson music videos, Billie Jean seems to appear in most of the List
except for the youtube music video. The most viewed youtube video is Gangnam
style purely placed on youtube videos, this is because gangnam style was
prepared and intended to hit the big time across the world. not only that the
music is catchy and repetitive designed so that people would be interested, also
its silly as it showcases every music video cliche there is. also psy does not take
himself serious in the video which people like to see and are attracted too.
http://www.millwardbrown.com/global-navigation/blogs/post/mbblog/2012/11/21/10-reasons-why-Gangnam-Style-became-a-global-hit.aspx

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In the late 1920-1950s music was visualized through short animations done by
Walt Disney or other animators, along with musical short films, Vitaphone shorts.
Many pieces of music were also seen in live performances on stages in theatres.
https://en.wikipedia.org/wiki/Music_video

How many people watch MTV compared to YouTube for music videos
According to BARB 363,000 people watch music videos on MTV in the last week.
http://www.barb.co.uk/whats-new/weekly-viewing-summary?_s=4

Major Record Label-

https://en.wikipedia.org/wiki/Record_label

A brand or trademark associated with the music video that market music videos.
Market music recordings and videos.

Independent Music-

https://en.wikipedia.org/wiki/Independent_music

Indie music that is produced by a band themselves with no help from outside
sources

Self Promoted Artist

An indie artist that works independently of a manager or company and creates
their own sources to advertise themselves and promote their band/ music

According to vidstatx the most viewed music channel is Emimusic and in the last
7 days the videos have been viewed 79,601,731 times. This figure is ridiculously

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higher than MTV. Also with more popular artists such as Adele can get up to a
billion views on their newest video. Adele has recently beaten the record for
fastest time to reach 1 billion views on a music video (for Hello), beating Psys
Gangnam Style.
http://vidstatsx.com/youtube-top-100-most-viewed-music

A collaboration of two or more elements that when combined together, create a

combined effect which is greater than the total impact of the elements
individually. Relating to music videos, its when two or more companies combine
to make a video, and use the video as a platform to get publicity and success.
For example, a music video may be used for one companys benefit, but they
hire a respectable and famous celebrity to gain a larger audience from their fan
base.
An Example of synergy in this form is the music video you may know my name
the official video for the James Bond film Casino Royale (2006) starring and sung
be Chris Cornel.
http://dictionary.reference.com/browse/synergy
https://paulashwell2011.wordpress.com/2011/10/11/synergy/

MTV
STATISTICS
2004-2015
DIFFERENCE.

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Viewing attitudes towards music videos have changed over the years and this is
due to the introduction to new websites such as YouTube. This means that it is
easy to access any video whether this is to do with music or not. YouTube was
created on the 14th February 2005 and since then there was been billions of
views on popular music videos. Music videos are easily accessible therefore more
people are excited to watch them and always interested in what their favourite
singer/bands music videos are like. Before the creation of YouTube music videos
were not as popular because not a lot of people could watch them easily. This
leads on to producers spending more and more money on music videos in order
to impress and attract the audience.

The purpose of a music video is to attract the audience to the song that they are
listening to. When listening to a song then people like to watch the video so it
keeps them interested. Music videos should be fun and relevant to the song so
that people can interact with the story. Also music videos give the listener a
better understanding of the song, and to entertain so they can show off other
talents such as dancing, acting etc. also they are created to invoke a reaction so
that it stays in your mind, a lot like an advert of the television, a music video is
can bring the audience to a better understanding about the song. music videos
can also broaden the horizon of an upcoming artists, it can certainly expand on
how many fans you have in your fanbase.
http://www.slideshare.net/pluto106/what-is-the-main-purpose-of-a-music

When calculating how much someone makes off a youtube view is vague due to
it depending what deal you have with your network, you have to be partnered
with a network to gain the monetisation feature in order to get revenuer of your
content. The normal network rate people sign a contract for in new youtube

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content creators is a 60% 40% with your network of your 10% earnings of your
views; for example if you get 1,000 youtube views you would receive 10% of the
views in revenue = 1.

What are fake YouTube views, what is the impact of this?

Fake YouTube views are paid for. It is when something is viewed by a robot
instead of a person. The fake views mean that the video becomes more popular
which goes against one of YouTubes most important qualities.

The most expensive music video ever made is called Good Life and it was sung
by Kim Dotcom and directed by NikkyyHD. It aired on the 20 th January 2016 and
cost $24,000,000 that equates to around 16,798,728, this is almost 4x more
expensive than the previous leader, which were Michael Jackson and Janet
Jackson singing, Scream which cost $7,000,000, this aired in 1995 and stayed
the most expensive music video of all time until this year. although good life
music video cost considerably more than MJs 7M dollars in those day was worth
more in 1995, so it still remains the most expensive music video. this is
significant as it shows what lengths artists are willing to go to produce a music
video that shall sell their song, as now of days it seems in order to have a hit
song you need a hit video as well as.
https://en.wikipedia.org/wiki/List_of_most_expensive_music_videos

http://www.theguardian.com/technology/2014/feb/05/youtube-fake-views-countsgoogle
MTV launched in 1981 and through the 80s defined a generation.
http://articles.ivpressonline.com/2006-08-05/mtv_24195310

Queen's Bohemian Rhapsody 1975

https://uk.answers.yahoo.com/question/index?qid=20061016044944AAUB8Ob

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first music video ever aired on mtv -Video

Killed The Radio Star by

The Buggles.
https://www.quora.com/What-was-the-first-music-video-everproduced

On average, an unsigned artist earns $12 per self-distributed CD, $5.99

per album download via a distributor on itunes, and $0.69 per single track
download. A signed artist earns $2.30 per album download on itunes,
$2.76 per retail album CD and $0.23 per single track download on itunes.
On spotify, a signed artist earns $0.0011 per play and an unsigned artist
earns $0.007 per play.
https://i.guim.co.uk/img/static/sysimages/Guardian/Pix/pictures/2015/4/10/1428667990141/GUARDIAN_Musi
cians_2015_09_FB_(2).png?
w=965&q=85&auto=format&sharp=10&s=e31477a42b2cb6b79895fbe16
c159e37