AVISSWOT

Rental
Car
ANALYSIS
Strengths

Opportunities

Group Members:

Weaknesses

Threats

Monago, Rigoberto,
Pedroza, Olga
Rolle, Lamoure
Zhang, Yiwen

SWOT ANALYSIS
Overview

Strengths

Weaknesses

Convenient located at airport

Overbooking

Open 24/7

High employee turnover

Similar with competitors

Bad customer reviews

Limitation of payment method

Special rate on website

Good brand recognition
Can drive nationwide

Opportunities

Threats

Better employee training

luggage career

Increase in labor cost

In house driver

Cheaper rates offered by

New technology
High-end vehicle

competition

Government regulations

Unpredictable weather

Shutter transportation
availability

SWOT ANALYSIS
Strengths

Strength

Strength

Strength

Conveniently located
at airport

Open 24/7

Special rate on
website

Strength

Strength

Good brand
recognition

Can drive
nationwide

SWOT ANALYSIS
Weaknesses

Weaknesses
Bad customer
reviews

Weaknesses

Weaknesses

Weaknesses

Overbooking

High employee
turnover

Similar with
competitor

Weaknesses
Limited of payment
method

SWOT ANALYSIS
Opportunities

Opportunities

Opportunities

Opportunities

Better employee
training

Luggage career

In house driver

Opportunities

Opportunities

New
technology

High-end vehicle

SWOT ANALYSIS
Threats

Threats

Threats

Threats

Increase in labor
costs

Cheaper rates,
offered by
competitor

Government
regulations

Threats

Threats

Unpredictable
weather

Shuttle
transportation
availability

SWOT ANALYSIS
Summary

SWOT Summary and

Recommendations

S W
O

While AVIS Car Rental is standing at

the second best rental car company on
the industry, and has provided it
customers with many products and
services to choose from, there are still
many more opportunities available for
them to improve their business
structure and rise to me the #1
company in the car rental industry.
We recommend that AVIS take
advantage of the points that weve
brought for the purposes of this
S.W.O.T. Analysis.